Incentives That Work

Offer Gas & Groceries Certificates to attract and retain customers.

1BBZ Resource Management, Inc


Gas & Grocery Rebate Certificates. Use In The U.S.A. and Canada too! Increase Traffic | Build New

Business Drive Sales | Create Customer

Loyalty"I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye - Rye Furniture

CURRENT SITUATION Businesses are facing shrinking consumer

markets with less money to spend. Traditional advertising is not enough to increase sales and customer loyalty.

Cost-efficient solutions are not readily available.

BUSINESS OWNERS NEED S-O-L-U-T-I-O-N-S!


CURRENT SITUATION Continued American and Canadian consumers are

feeling great pain at the grocery store and gasoline pump, with rising prices and less money to spend in a struggling economy.

CONSUMERS NEED R-E-L-I-E-F!!! They directly IMPACT your SALES


BBZ Resource Management, Inc 5

• Offer Gas & Groceries to attract and retain customers.

• Introducing the S-O-L-U-T-I-O-N and the R-E-L-I-E-F!Gas & Grocery

Rebate Certificates!

$ OPPORTUNITY

Convert the situation into an OPPORTUNITY Include GAS & GROCERY Certificates in your

marketing Virtually all businesses are offering incentives

to ATTRACT and RETAIN CUSTOMERS Offer GAS & GROCERY Certificates and YOU

and your BUSINESS will be the heroes in your community!



OPPORTUNITY Traditional advertising (print, radio, TV, direct mail),

although essential in today's competitive business environment, doesn't guarantee customers will spend money with you. Gas & Grocery Rebate Certificates do!

Promote your business, generate new customers with an incentive that is…

NEEDED and USED by ALL: GAS & GROCERIES GIVE a reason for repeat visits and sales. Have the advantage, be the FIRST in your industry to offer

this great incentive.


OPPORTUNITY Gas & Grocery Rebate Certificates are an

'incentive-based' catalyst that work in tandem with your existing advertising strategy to increase the number of customers who not only visit your business, but come in with open wallets. You decide what they need to do to get the incentive. They comply.


OPPORTUNITY Super-charge your marketing

efforts by giving customers an excellent reason to visit your business now. Offer them Gas or Grocery Rebate Certificates, redeemable for $100, $150, $300, or $500 of gas or grocery rebates as a reward for fulfilling the purchasing criteria you determine. (These certificates are now available in Spanish).

How much is it worth to get a buyer for... • $1000 worth of furniture, mattresses, or

appliances?• a new or used-car from your auto dealership lot?• a set of $500 tires?• lawn care or treatment services?• ..._____________________ (fill in blank with your product or service)!


Truth is, Gas & Grocery Certificates will likely cost you LESS THAN YOU'RE SPENDING RIGHT NOW TO GET RESULTS AND WORK 5X BETTER!


PROPOSAL / EXAMPLES CONCEPT: Offer your customers an

incentive to visit you, to make an appointment, to re-visit you or to buy from you using a free gas certificate from $100 to $500 at a fraction of that cost to you.

Example: Come to Anderson Ford this Saturday, take a test drive and get a GAS Certificate for $100.


MORE EXAMPLES One day sale. Save 25% and get $300 in

GROCERIES with the purchase of any Loveseat or Sofa.

$100 Grocery Gift Card with any $250 purchase or more.

Need a new computer? Buy a new 17” laptop for only $750 and receive $500 in GAS!

There is an endless stream of examples.


Case Study #1


A car dealership in New York ordered 700 gas certificates to try as incentives to test drive and buy their cars. They sent out direct mail along with a simple ad in the local newspaper advertising a weekend event.

At 5:00 a.m. on the morning of the event they had people lined up at the door. They placed an emergency phone call to get more gasoline certificates so they could make it through the weekend. This dealer owns five dealerships and the campaign worked so well that they are now ordering 5,000 free gasoline certificates per month.

Case Study #2


A vacuum cleaner sales company wanted to offer something to potential customers in order to do in-home demonstrations. At first they were skeptical but they decided to do a test order of 25 gas certificates to try it. The promotion worked so well that they are now buying 100 gasoline certificates per week per location (and they have 30 different locations!). Yes that's right... they are currently using 3,000 gas certificates per week to schedule in-home demos. WHY? They work!

BENEFITS FOR YOUR BUSINESS: Ensure customer loyalty. Increase profit margin without additional

marketing or advertising. Increase sales and customer traffic. Increase the length of Service Agreements. Value promotion, low cost for you, yet puts

you AHEAD of your COMPETITORS. And more…


HOW IT WORKS: Business buys certificates Business provides certificates to customers for doing

“something” (visiting, signing up or buying) Customer registers certificate Customer buys $100 or MORE of the same brand of fuel or

grocery store each month Customer collects gas/grocery receipts for a calendar

month Customer redeems the gas receipts Customer receives a Gas Card, one $25 value per month Customer repeats process until certificate is depleted


PROPOSAL GAS/GROCERY Certificates of:

Value of $100 Your Cost is $ ________ Value of $150 Your Cost is $ ________ Value of $300 Your Cost is $ ________ Value of $500 Your Cost is $ ________

**Note: Volume Discounts Available


WARRANTY / TERMS & CONDITIONS Certificates are normally sold in lots of

100, but you can try a test order of just 25 before making a larger commitment.

These certificates CAN NOT BE SOLD DIRECTLY TO CUSTOMERS. THEY ARE TO BE USED ONLY AS PROMOTIONAL GIFTS.


Customers with our gift cards

“Thank you for the free card! It is easy to do, and I will keep sending the receipts to get more.” Cindy Zuker - St. Johns, MI


END OF SLIDE Questions? Call or email Michael Goulet 612.377.5262 [email protected]

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