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Increase Productivity by Using Best Practices In Social Media
• Jenni Pinkley, Web Content Editor
• The Star Tribune (15th largest daily paper in U.S.)
• January 15, 2009 - filed for Ch. 11 bankruptcy on its website due to declining rate of print advertising revenues
1. Source: United States Bankruptcy Court Southern District of New York, http://bankrupt.com/misc/StarTribune_Amended_DS.pdf
The Doomed Newspaper Company
Step 1
GET READY!
Getting Readya) Research
b) Planning
c) Tools (post lists, road maps, etc)
d) Policies
e) Resources
Tools
Roadmap
Promotion Map
Crisis Response
Step 2
TAKE OFF!
Communication
Organization
Step 3
MEASURE!
Reporting / Measuring
The New Plan
• June 2009 – Filed reorganization plan
• July 2009 – Plan approved
• Focus – paying off debts by means of increasing revenues through new methods other than online ads: Strategic social media and online marketing campaign
• Star Tribune’s Vita.mn entertainment website
• Social media, blog, video
Go to my Facebook Page: /CapCitySocial
• One thing you will use
• Something you learned, or heard me say
• A topic I can cover next time
Challenge
