Influencer Marketing

@jhaile @TeamSideqik

Who am I?Founder & CTO of Software architect at Vitrue/OracleGeorgia Tech Alumni

@jhaile @TeamSideqik

What is Influencer Marketing?

Follow the

Leader

What is Influencer Marketing?

Identifying and building

relationships with individuals who have influence over a target audience of buyers

Follow the

Leader

“Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”

-McKinsey&Company Study

Why bother?

@jhaile @TeamSideqik

Who are influencers?

@jhaile @TeamSideqik

Who are influencers?Existing CustomersBrand AmbassadorsProfessional AdvisorsManufacturersBloggers

PartnersRetailersJournalists

@jhaile @TeamSideqik

Influencer Marketing Steps

1) Identifying Influencers2) Marketing to Influencers3) Marketing through Influencers4) Marketing with Influencers

@jhaile @TeamSideqik

Examples

YouTube Personalities

College Brand Ambassadors

@jhaile @TeamSideqik

Influencer Marketing Tools

@jhaile @TeamSideqik

Influencer Marketing Tools

@jhaile @TeamSideqik

Listening

Influencer Marketing Tools

@jhaile @TeamSideqik

Listening Social Mgt

Influencer Marketing Tools

@jhaile @TeamSideqik

Listening Social Mgt

Ranking

Influencer Marketing Tools

@jhaile @TeamSideqik

Listening Social Mgt

?Ranking

Five Attributes of InfluencersActivists involved, with their communities, political movements, charities, etc.Connected large social networksImpact looked up to & trustedActive minds multiple and diverse interestsTrendsetters early adopters (or leavers)

@jhaile @TeamSideqik

Ranking InfluencersSize of Audience number of people an individual has the ability to connect withIndependence influencer’s vested interest Frequency number of influencing opportunities Expertise influencer’s subject matter expertisePersuasiveness the degree of consequence in ignoring an influencer's adviceThoroughness of role extent of influence exerted across the decision lifecycle

@jhaile @TeamSideqik