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Newfoundland & Labrador Tourism Social Media Strategy Amy Fisher Internet Marketing Specialist

Influencing Travel Decisions: Amy Fisher Social media strategy presentation

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Page 1: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Newfoundland & Labrador TourismSocial Media Strategy

Amy FisherInternet Marketing Specialist

Page 2: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Marketing and Advertising Strategy & Objectives

Internet Marketing Strategy & Objectives

Social Media Strategy & Objectives

Page 3: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

WHAT?

vs.

WHY?

Page 4: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Our Social Media Marketing Objectives

Page 5: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

1. Build brand awareness

2. Increase website traffic to NewfoundlandLabrador.com

3. Increase engagement, customer, and brand communications to positively influence brand perceptions/travel/trip planning

4. Improve overall web presence within the context of a larger SEO and link-building framework

Social Marketing Goals

Page 6: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Our Social Media Strategy

Our Social Media Strategy

Page 7: Influencing Travel Decisions: Amy Fisher Social media strategy presentation
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Building Brand Awareness

Page 13: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Build Brand Awareness

• Provide engaging and shareable content that provokes discussion and contribution

• Leverage social sharing tools

• Implement viral loop dynamics

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Increasing Website Traffic

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Increase Web Traffic

• Refer travel questions back to content on our website

• Blogs and news articles

• Contests and promotions (48 Half Hours)

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Improve Customer Relations

Page 21: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Improve Customer Relations

• Increase engagement to positively influence brand perceptions/travel/trip planning

• Not only engaging with travelers, but also with our partners and tourism operators

• It’s important to keep up communication with all our stakeholders

Page 22: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

We make mistakes, too.

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Be receptive to feedback

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Improving Web Presence

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Improve Web Presence

• New content on our website and social media channels regularly

• Content schedule

• Be an expert

• Reciprocal linking

Page 26: Influencing Travel Decisions: Amy Fisher Social media strategy presentation

No one is an expert in social media. We’re all just learning from consumers.

Breathe in, Breathe out.

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[email protected]/NewfoundlandLabradorTourism@NLTweets