Vanson Bourne surveyed 3,600 business leaders in 18 countries. Half of the respondents (1,800) worked in firms with between 250 and 1,000 employees, and the other half (1,800) with firms that have more than 1,000 employees.

Methodology

Top business attributes required for successATTRIBUTE

Predictively spot new opportunities

Demonstrate transparency and trust

Innovate in agile way

Deliver a unique and personalized experience

Always on, operating in real time

NOW FUTURE

Top 4 customer demandsNEW TECHNOLOGY, NEW DESIRES

address each of these very well or organization wideONLY

68 % say megatrends are forcing organizations to adapt to the new digital world

ACCESS ON MORE DEVICES

FASTER ACCESSTO SERVICES

24/7 ACCESS ANDCONNECTIVITY

UNIQUE, PERSONALIZEDEXPERIENCE

96% agree technology has fundamentally changed the rules of business

A NEW WORLD

A community of digital citizens in a global ecosystem, always connected and collaborating with the world’s knowledge at our fingertips limited only by the boundaries of our imagination.

Big data, big gap

know they can get more value from data, but do not

know how

can act on information in real

time

ONLY

are very good at turning data into useful

information

ONLY