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MILLENNIALS (8%) WERE MORE LIKELY TO BOOK THEIR ACCOMMODATION VIA A MOBILE APP THAN INTERNET USERS OF
OTHER GENERATIONS, AS OF OCTOBER 2015.GLOBAL: SELECTED CHANNELS USED BY INTERNET USERS TO BOOK ACCOMMODATION FOR THEIR LAST TRIP, BY
ONLINE AND MOBILE APP, BY GENERATION, IN %, OCTOBER 2015
Note: Internet users who researched or planned vacations online in the previous 12 monthsDefinition: “Millennials” 18-34 year-olds; “Generation X” 35-64 year-olds, “Baby Boomers” 65+ year-oldsSurvey: based on a survey of 34,026 respondents (Millennials (7,552), Generation X (22,180), Baby Boomers (4,294)), conducted online in October 2015; question asked “Which of the following did you use to book the accommodation for your last holiday/vacation?“; the responses included “Online”, “Offline” and “Via Mobile App”Source: Source: TripAdvisor, Ipsos, December 2015; cited in the report “Global Online Travel Market 2016” by yStats.com
BABY BOOMERS GENERATION X MILLENNIALS
3%62%
5%66%
MOBILE APP ONLINE
8%63%