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Putting a price tag on reputational damage—and a value on IT risk management Previous IBM studies establish without a doubt the connection between IT risk and an organization’s reputation. In our latest study, we asked more than 2,300 business continuity and IT security professionals about the financial consequences of IT failures. This ground-breaking research, sponsored by IBM and conducted independently by Ponemon Institute, reveals the top IT threats to reputation and quantifies the cost of IT events that disrupt business.
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