Innovate Your Manufacturing Business with Digital Commerce

©2016 CloudCraze Software LLC. All Rights Reserved.

Innovate Your Manufacturing Business to Increase Revenue and Reduce Costs with Digital Commerce

February 21, 2017

GEORGE SCOTTCIO GE Water and Process Technologies

DON DAVISMODERATOREditor-in-Chief Internet Retailer & B2BecNews

ANDY HOARGuest Speaker VP & Principal Analyst Forrester

Brand New Day In B2B Commerce

Andy HoarVP & Principal AnalystFeb 21, 2017

© 2015 Forrester Research, Inc. Reproduction Prohibited 3

43% B2B buyers prefer

to buy directly from the brand that

manufactures the product vs. a

distributor that sells it

Base: 100+ B2B BuyersSource: Forrester/Internet Retailer Q4 2017 Global B2B Buy-Side Survey


20% B2B buyers would be willing to pay slightly more to buy directly from the brand that manufactures the product

Base: 100+ B2B BuyersSource: Forrester/Internet Retailer Q4 2017 Global B2B Buy-Side Survey

5© 2016 Forrester Research, Inc. Reproduction Prohibited

B2B Selling Spectrum


VImbalance


Investment

V


What It Means


Customer Obsessed Operating Model





forrester.com

Thank you

Andy HoarVP & Principal [email protected]@andyhoar1

mailto:[email protected]

GE Water and Process TechnologiesB2B Commerce JourneyMay 2, 2023

GE Water and Process Technologies...our Business, our Customers

May 2, 2023 23GE Water and Process Technologies... B2B Commerce Journey

24

Delivering comprehensive solutions

Desalination Technologies

Municipal Solutions

Industrial Wastewater

Process Chemicals

UtilitySolutions

Zero Liquid Discharge

Monitoring & ControlSolutions

Leveraging our innovation, expertise and global capabilities to solve tomorrow’s

water, wastewater, and process challenges for our customers

May 2, 2023GE Water and Process Technologies... B2B Commerce Journey

25

LATINAMERICA

6

INDIA3

MENA3

ASIA PACIFIC

4

RUSSIA & CIS

2

Herentals, Belgium

Cotia, Brazil

Oakville, ON

Number of operating locations

in the region

Oroszlany, Hungary

Trevose, PA

EUROPE10

Center of Excellence

Headquarters

The Woodlands, TX

Bellevue, WA

NORTH AMERIC

A30

Bangalore, India

• 50,000 customers in 130 countries

• 10,000+ products • 7,500 employees

Norfolk, VABoulder, CO

Minnetonka, MN

CHINA6

Dubai, UAE

Singapore

Shanghai, China

Wuxi, China

Our global footprint and scale allows us to provide the right solutions for every challenge


Why is now the right time for B2B Commerce in GE Water?

26

Increase sales opportunities for Water by enabling existing and prospective customers to have a seamless ordering experience via a scalable digital industrial marketplace

Mission

1. Complexity - 50K customers; ~ 500K lines, 230K Orders, 1600 sales reps, 200 Customer care agents

2. Customer Expectations – “I can do this everywhere else why not GE Water?”… Hygiene

3. Growth … We cannot continue to add resources as we grow (Sales spends ~20 minutes on the phone today for each order!)… need to increase revenue and reduce costs to improve margins

4. Capabilities / Technologies – Cloud , Automation, Integration, Internet of Things

5. Empowering our customers… Self Serve (ordering, payments, tracking)

Business Case


The Journey

27

• Several starts, different platforms … Limited Success

• What is really important… Customer Experience, Speed, TCO

The False Start

• What is important for your Customer (Know Your Customer)

• Initial POC with CloudCraze (90 Days)The POC

• Deployed to ~ 200 Customers in North America, and Asia Pacific

• Customer, Guest Checkout, ~50k Sku’s (Parts)

Current• Lightning Bolt Mobile Application with

Re-Order• Product Selection and Configurator

Integrations

MobilityScale

• Product Recommendations, Account Mgmt, Make a Payment

• Tracking, Notifications, etc… Stickiness…

OrderManagem

ent

27

• One global, product catalog

• Customer portal integration

• APM enabled auto-reorder

Existing Customers

• 1-Click Reorder via SFDC• Mobile Reorder

Internal Stakeholders

• Guest checkoutProspective Customers


Our eStore

28May 2, 2023GE Water and Process Technologies... B2B

Commerce Journey

200 Customers

4000 transactions

10x Growth in the first 2 Years

…Targeting Another 10x this Year…

https://estore.gewater.com/

Speed• Quick to deploy…

Agile, Basically OOB• Cloud based

managed package – no hardware,

support

Platform• 100 % Native Salesforce – shared

with sales and service

• Shared integration with all salesforce

clouds

• B2B Expertise•Committed to our

success•Flexible and willing to help enhance to

meet our needs

Why CloudCraze?

29May 2, 2023GE Water and Process Technologies... B2B

Commerce Journey

“CloudCraze partnered with us to develop a

solution to expand commerce adoption and

transform sales and service. The

CloudCraze B2B Commerce Lightning Bolt

app is the perfect vehicle.”

George Scott, GE Water and Power Client CIO

Improving Sales and Service results with expanded adoption of the online channel Increased orders and order accuracy of spare parts by Field Service channel

Decreased cost to serve with order process in “as few as three clicks” from anywhere on any device

Expanded flexibility of user experience with CloudCraze B2B Commerce Lightning Bolt App


©2016 CloudCraze Software LLC. All Rights Reserved.

CloudCraze

Innovate Your Manufacturing Business to Increase Revenue and Reduce Costs with Digital Commerce

February 21, 2017

32©2016 CloudCraze Software LLC. All Rights Reserved.

The B2B landscape is changing


Global Commerce Growth Across the B2B Landscape


The only B2B eCommerce platform

developed natively on Salesforce

Fast

Scalable

Connected

So you can generate revenue in weeks

For 360-degree customer engagement

Agile enhancements and capacity to adapt with market and customer demands


Proven Global Success Across B2B Industries

Consumer Products Software, Media, Publishing Manufacturing & Distribution Healthcare & Life Sciences

©2016 CloudCraze Software LLC. All Rights Reserved. 36

Q & AThank you


Thank you