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My talk on Innovation Games at India Business Excellence Summit 2014 at Bangalore, Mar 13
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Everyone wants Innovation!
h"p://www.futurestep.com/assets/2013/06/innova:on-‐impera:ve-‐print-‐infographic_Lores.png
Why is innovation broken?
Dysfunctions proudly sponsored by…
“mindsets, policies & politics”
Hid
den
Barr
iers
to
Inno
vatio
n?
h"p://www.forbes.com/sites/iese/2013/02/20/the-‐hidden-‐barriers-‐to-‐innova:on/
so, how to innovate?
Work is boring…
…let’s play games!
Innovation Games®���fun ways to collaborate with customers to better
understand their needs
Collabora've Play
Co-‐crea'on
Visual Thinking
Four Defining Traits of a Game
Game
Goal “sense of purpose”
Rules “unleash crea0vity
and foster strategic thinking”
Feedback system “provides
mo0va0on to keep playing”
Voluntary par:cipa:on “establishes
common ground”
“Reality is Broken: Why Games Make Us Be"er and How They Can Change the World” – Jane McGonigal
Silos à Co-creation
h"p://techluna:c.com/2011/12/how-‐to-‐use-‐co-‐crea:on-‐to-‐market-‐your-‐blog/
Literacy à Numeracy à Graphicacy
65%
Visual Learners
Faster processing of visual info over
text
90% Informa:on coming to brain is visual
Sta:s:cs source: h"p://visualteachingalliance.com/
Improvement in learning through visual aids
In the book…
Which one to use when?
Product Box
h"p://www.innova:ongames.com/product-‐box/
Goal: Iden:fy the most exci:ng product features
Product Box
Ask your customers to imagine that they’re selling your product at
a trade show, retail outlet, or public market. Give them a few cardboard boxes and ask them to design the product box that they
would buy.
The box can contain anything they want—marke:ng slogans that they find interes:ng, pictures, price points. They can build elaborate boxes through the materials you’ll provide or just write down the
phrases and slogans they find most interes:ng.
When finished, ask your customer to use their box to sell your product to you and the other
customers in the room.
Show and Tell Goal: Iden:fy the most important ar:facts created by your product
Show and Tell
Ask your customers to bring examples of ar:facts created or modified by your product or service.
Ask them to tell you why these ar:facts are important and when and how they’re used.
Who is using it? • Buy a Feature iDirect • Product Box, Prune the Product Tree Headwaters Corp • Buy a Feature, 20/20 Vision, Prune the Product Tree Rally Sobware • Product Box Qualcomm • Buy a Feature Ticketmaster • Spider Web, Prune the Product Tree, Buy a Feature online SAP • Buy a Feature online, Prune the Product Tree Verisign • Spider Web, Speed Boat, 20/20 Vision, Buy a Feature, Product Box NetApp-‐SAP • Show and Tell, 20/20 Vision, Buy a Feature Google
h"p://www.innova:ongames.com/about/success-‐stories/
Do they work?
Why not play and decide for yourself?
References • Innovation Games – Creating Breakthrough Products Through
Collaborative Play – Luke Hohmann, 2007; and accompanying website http://www.innovationgames.com/. Sample chapter at http://library.constantcontact.com/download/get/file/1103829989576-41/productbox.pdf
• Gamestorming – A Playbook for Innovators, Rulebreakers, and Changemakers – Dave Gray, Sunni Brown, James Macanufo, 2010; and accompanying website http://www.gogamestorm.com/
• Reality is Broken: Why Games Make Us Better and How They Can Change the World – Jane McGonigal, 2011
• http://www.slideshare.net/innovgames/using-buy-a-feature-online • https://en.wikipedia.org/wiki/Graphicacy • http://www.davegrayinfo.com/visual-thinking-school/ • http://www.slideshare.net/innovgames/why-buy-a-feature-is-great-at-prioritizing-
features?qid=ecf17e69-12e4-42cd-bdc9-70bbbcc19223&v=default&b=&from_search=5 • http://www.slideshare.net/Enthiosys/collaborating-with-customers-using-innovation-
game • http://www.adlittle.com/downloads/tx_adlreports/TIM_2013_Innovex_Report.pdf • http://clomedia.com/articles/view/drive-an-innovative-culture/print:1
