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Learn how AnswerTap is addressing the three biggest pain points when conducting qualitative market research: 1) time to conduct and process interview content, 2) panelist recruitment and 3) high cost. See how our clients simply define their desired demographics within our web application, and a respondent matching the specified criteria appears within minutes via webcam. Afterwards the researcher can utilize the video editing and automated transcription tools saving time on analysis and preparing the final report. The service is affordably priced less than existing solutions. About AnswerTap AnswerTap is a real-time opinion marketplace for market research. We use webcams and crowdsourcing to connect marketing agencies, brands and researchers to over 9 million targeted panelists within minutes.
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Real Time Crowdsourced Opinion Research
Affordable Easy Fast
Too Expensive
Time Constraints
Logistical Reasons
0% 20% 40% 60% 80%
Sources: KPMG, Greenbook
Biggest pain points when using Focus Groups
The Focus Group is Broken
67%
44%
31%
$5 billion annually is spent on "qual"
research Focus GroupDiscussions
72%
1v1Interviews
14%
Other14%
<15% of Qual (FGs and 1:1s) are
currently done online vs. >70% of
Quant
@answertap #iiex [email protected]
Agency Marketing Panel CompaniesField Services
1,000 5101,5003,500 12224,500 257,500 Days:
Qual is Expensive Because it is Complicated
Draft RFP
Moderates Interview
Transcribing
Video Analysis
Presentation Deck
Screening Interviews Scheduling
Email Target List
Gets Answer
@[email protected] angel.co/answertap
1,000 Days: 2
Co
mp
lete
Res
earc
h P
roje
cts
in D
ays
We Make It Easy
1) DEFINE TARGET MARKETRecruit respondents from within a 9 million person panel in minutes
2) LIVE WEBCAM INTERVIEWSVideo chat sessions. Includes markup tools for images and webpages
3) VIDEO SEARCHRecorded video is keyword searchable and includes an interactive transcript
4) SHAREEasily share project video with colleagues and clients anywhere, anytime
@answertap #iiex [email protected]
How it Works
Precise Targeting
Scheduling
Chat Room
Interactive Transcript
Paul Hedquist
Drag and Drop Video Editing Tools
Rapid Recruiter
On Demand Recruiting from AnswerTap. Flat price includes all respondent incentives
$300 /hour
$99 /hour
$990 TOTAL
Affordably Priced For All Sized Research Projects
10 interviews
Beta Price
Retail Value
Pay As You Go. No Hidden Fees
@answertap #iiex [email protected]
Bring Your Own Sample
$175 /hour
$69 /hour
$690 TOTAL
10 interviews
Beta Price
Retail Value
Client provided sample. Includes transcription and video editing tools.
Founding Team
Where We Have Been
BIZ DEV: Jim Longo - 26 years of experience within the market research industry. A thought leader with regards to online behavior and technology
PRODUCT: Zach Simmons - 15 years experience designing, engineering and marketing technology products. Background at Amazon Web Services and he holds an MBA from Chicago Booth.
ENGINEERING: David Busby - Resident development lead, technology muse, and lean startup evangelist. He builds world class scalable business process automation solutions.
Kate BrennanDirector Biz Dev, SurveyMonkey
Ben SmitheeCEO, Spych Market Analytics
Richard MumbyFounding Partner, RPM
Advisory Board
Experienced and Balanced Team
@answertap #iiex [email protected]
We’re bootstrapped…...but we are seeking seed financing
Use of Seed Funding Obligatory "Up and to the Right!" Graph
Total Cash In
Total CashOut
Cash Balance
Misc (20%)Engineering (45%)
SalesMarketing (35%)
2013 2014 2015
emai
l biz
@an
swer
tap.
com
for
axis
sca
leWhat We Are Doing Next
@answertap #iiex [email protected]
Coupon Code: IIeX
