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INSIGHTS ACTIVATOR
WHAT YOU SAY: “We have consumer insights about our consumer or brand and would like to turn those insights into ideas to grow our business.”
WHAT WE OFFER:
INSIGHTS ACTIVATORA rapid innovation process that turns existing consumer insight research into actionable ideas and results. Applications include new product innovation, disruptive innovation, positioning innovation or marketing tactics.
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OUR SERVICES
INSIGHTS ACTIVATOR
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DELIVERS
100+ ideas from brainstorming process
10 concept boards to share with consumers, customers or stakeholders
OUR SERVICES
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HIGHLIGHTS
OUR SERVICES
INSIGHTS ACTIVATOR
Develop innovation charter and 3-4 innovation platforms to ideate against
Stakeholder interviews to align expectations and success criteria
In-depth review of your existing consumer insight research
Execute social media listening to discover additional insights
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HIGHLIGHTS
We assemble members of its Creativity Collective® for a collaborative all-day brainstorming session designed to turn innovation platforms into ideas – new products, marketing tactics, communication strategies, etc.
Creativity Collective® includes 75 hand-picked innovation experts and creative minds, trained in our approach
OUR SERVICES
INSIGHTS ACTIVATOR
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CLIENT BENEFITS
Makes existing research more actionable
Delivers ideas
Rapid turn-around
Easy on company budgets
OUR SERVICES
INSIGHTS ACTIVATOR
IMMERSE
CREATE
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INSIGHTS ACTIVATOR SUCCESS STORIES
OUR SERVICES
J&J wanted to explore disruptive innovation territory. Insights Activator delivered 10 new business model ideas in just 30 days.
With an emphasis on social media listening, we worked with Dr Pepper Snapple Group to build a new product portfolio for teen consumers.
INSIGHTS ACTIVATOR
Clorox had an existing technology that needed product ideas built around it. Insights Activator was used to create10 new applications.
www.brandjuice.com
IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you:
Jeff Scurlock
303.454.3260
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