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iPhone & iPad Apps Specialist Media Opportunities The Metro UK App takes our newspaper successfully to the Smartphone market Stuart Wood, Operations Director Digital Editions

Integrating digital editions and mobile

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How publishers can integrate their digital editions and mobile apps - practical tips and case studies from Pagesuite

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Page 1: Integrating digital editions and mobile

iPhone & iPad AppsSpecialist Media Opportunities

The Metro UK App takes our newspaper successfully to the Smartphone market

”“

Stuart Wood, Operations Director

Digital Editions

Page 2: Integrating digital editions and mobile

Multi-Channel StrategyAdvertise, link & distribute multi-channel content to drive your editions success

Page 3: Integrating digital editions and mobile

Efficient vs Creative

Digital Editions• Custom Branding• Web Linked Ad’s• Zoom Clarity• Content Search• Automated Processing• Brand Integration• Cut Print & Distribution

Interactive E-Zines• Bespoke Design

• Immersive Advertising

• Optimised Layout

• Casual Engagement

• Additional Resource

• Brand Expansion

• Focus on Revenue Gen.

Page 4: Integrating digital editions and mobile

App Specification

E-Edition Stream• Zoom Clarity• Subscriber Tools• Data Fields• Content Search• Twitter / Facebook Links• Multiple Reader Views• Web & Email Links• Archive• Video• Scrollable Editions

Mobile Features• Custom Design

• Live News

• Interactive Adverts

• Offline / Download

• Push Notifications

• Advertising Features

• App Updates

• iTunes Stream

Page 6: Integrating digital editions and mobile

Integrate Apps

• Custom Subscriptions

• Push Notifications• Compulsory Data Entry

• Usage Statistics• Search Terms

• Popular Tabs or Pages

Page 7: Integrating digital editions and mobile

Features

• 98% UK Users

• Advanced Searches

• Integrated Adverts• Select Criteria / Enter Info

• Track CTR & Engagement• Download Metrics

• Delete & Settings

Page 8: Integrating digital editions and mobile

Future Ideas

• VIP & Memberships

• Competition / Prize Draws• Database Integration

• Voucher Codes• Live Feedback

• Respond to Publisher

Page 9: Integrating digital editions and mobile

App & E-Edition Results

• 20% users read over 1/3 edition each and every day

• Readers average 12 mins per visit vs. E-Editions 3-4 mins per visit

• Read av. 16 pages per visit vs. E-Editions 5 pages per visit

• Bounces @32% vs. E-Editions 34%

• Improve Loyalty

• Increase Usability

• Great Readership

• Initial Interest

Page 10: Integrating digital editions and mobile

App Performance

• 90% 8:00 -9:00 AM

• 98% UK Users - Targeted

• Push doubled visits

• No.1 News & Free Apps

195,000 Downloads•

• 2.4m Page Views per wk

Since Push went live, av. User performance has remained constant

Push Notifications Launched

Page 11: Integrating digital editions and mobile

Integrated Sales

• In Application Micropayments

• Digital & Mobile Ad Packages

• Download Cost / Subscription

• Exclusive Sponsorship

Page 12: Integrating digital editions and mobile

Reviewing

Page 13: Integrating digital editions and mobile

Social DebateLove the app &

helping reduce the papers left at

Bank train station.

Downloading each edition

is perfect.

What a brilliant idea!

I love the app with the

PageSuite page flip

Nice app, but I’d love my music to play too

Page 14: Integrating digital editions and mobile

Contact Us:

Ross Murphy, Commercial Director [email protected]

Ben Edwards, Marketing [email protected]

Call us on: +44 (0) 1233 721030North America 1-877-524-7763

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Smartphone Sales