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WHAT SHOULD YOU KNOW ABOUT INTERNET MARKETING?
IT ACADEMY STEP CAMBODIA
STEP IT Academyis one of the largest internationaleducational institutions specializingin IT education.
35 600 20 000 80 000
COUNTRIES BRANCHES STUDENTS GRADUATESTUTORS
15
INTERNATIONAL BRANCHESOF IT ACADEMY STEP
BELARUS
ESTONIA
BRAZIL
MOLDOVA
ROMANIA
BULGARIA
UKRAINE
KAZAKHSTAN
CZECH REPUBLIC
GEORGIA
RUSSIA
LITHUANIA
www.cambodia.itstep.org
JUNIOR STEPACADEMY
9-12 years old:YEAREDUCATION
13-14 years old: YEAREDUCATION
SHORT COURSES
DIGITAL
MARKETING
4 months
VIDEO
EDITING
1 month
WEB DESIGN &
DEVELOPMENT
10 months
WWW.FACEBOOK.COM/ITSTEPCAMBODIA
This is more than
Burger King Cambodia (19 000)
or even Microsoft Cambodia (7 000)
“In Cambodia 1000 people join Facebook every day! That is a new user every 2 minutes!
-socialmediacambodia.com
WHY BUSINESS SHOULD USE SOCIAL MEDIA?
AT LEAST 9 REASONS
1. BRAND AND REPUTATION BUILDING
2. COMMUNITY ENGAGEMENT
3. CUSTOMERS SERVICE
4. ONLINE SHOP
5. PRODUCT/ SERVICE ADVERTISEMENT
6. SALES PROMOTION
7. EXPORT DEVELOPMENT
8. REQRUITMENT
9. CRISIS SITUATIONS MANAGEMENT
5 TIPS TO RUN FACEBOOK PAGE EFFICIENTLY
TIP 1: YOUR PROFILE = YOUR FACE
CONTENT WITH IMAGE GETS 94% MORE VIEWS!
HOW TO MAKE NICE DESIGN?
➤ www.canva.com: for designing posts, infographs etc
➤ http://www.recitethis.com : for designing quotes
➤ www.freepik.com - for photos
➤ www.google.com - for everything else
TIP 2: KEEP CONSISTENT IN SHARING INFORMATION
➤ You have to make posts regularly
➤ Your posts should be interesting to your audience and not only you!
➤ Best is 30%-30%-30% ratio:
➤ 30% entertainment
➤ 30% useful content
➤ 30% information about your products and services
TIP 3: DO NOT PUSH SALES!
➤ People do not use Facebook to buy, they use Facebook to communicate!
➤ If you will only sales on Facebook, people will loose interest!
➤ Build relationship with your audience!
TIP 4: EXPERIMENT WITH CONTENT
➤ Before advertising your page and inviting people to like & follow, ad content
➤ There are several types of content:
➤ texts
➤ links
➤ video
➤ pictures
➤ Check out your competitors websites to analyse what content works for them and what not.
TIP 5: BEST TIME FOR SOCIAL POSTS
ADD PEOPLE
RESHARE
ENTERTAIN
# USE HASHTAGS #
ENCOURAGE SHARING YOUR CONTENT
ASK TO FOLLOW YOU
BUILD FOLLOWERS
7 STEPS TO CREATE FACEBOOK ADVERTISING
STEP 1: GET A BANK ACCOUNT AND A CARD
STEP 2: FACEBOOK & INSTAGRAM PAGE
STEP 3: DEFINE TARGET AUDIENCE
STEP 4: WHAT AD OPTION WOULD YOU LIKE TO USE?
STEP 5: CHOOSE VIDEO OR VISUAL
STEP 6: WRITE TEXT
STEP 7: MEASURE RESULTS
