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Media Social Marketin g An Introduction to Social Media Marketing By Jody Chandler JodyChandler.com

Intorduction to social media

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Page 1: Intorduction to social media

Media

Social Marketing

An Introduction to Social Media Marketing

By Jody Chandler JodyChandler.com

Page 2: Intorduction to social media

“Being successful at social media is a

low-cost, high energy marketing strategy that

brings immediate results.”

“The Whuffie Factor, Using the Power of Social networks to Build Your Business” by

Tara Hunt.

Page 3: Intorduction to social media

Business Owners

fear and underestimate

the power of social media.

intrigued or

are captivated or

Page 4: Intorduction to social media

What is Social Media?

SOCIAL MEDIA IS, AT ITS MOST BASIC SENSE, A SHIFT IN HOW PEOPLE DISCOVER, READ, AND SHARE NEWS, INFORMATION AND CONTENT.

IT'S A FUSION OF SOCIOLOGY AND TECHNOLOGY, TRANSFORMING MONOLOGUE (ONE TO MANY) INTO DIALOG (MANY TO MANY.) HTTP://WWW.WEBPRONEWS.COM/USER/BRIAN-SOLIS

?

Social Media is people having conversations

online.

Page 5: Intorduction to social media

Where is this Communication Taking Place?

WikisNews Feeds

jRSSWidgets

BlogsMicroblogsOnline Chat

Social NetworksSocial BookmarksMessage Boards

Video Sharing SitesPhoto Sharing Sites

PodcastsVirtual Worlds

Page 6: Intorduction to social media

400 Million Users Worldwide

Page 7: Intorduction to social media

A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide

monthly active users.

Page 8: Intorduction to social media

15 Million Articles Published

Page 9: Intorduction to social media

Its 15 million articles (over 3.2 million in English) have

been written collaboratively by

volunteers around the world, and almost all of its articles can be edited by

anyone with access to the site.

Page 10: Intorduction to social media

1 Billion Uploaded Videos

Page 11: Intorduction to social media

YouTube is another site where millions of people are participating just to be apart of their community and the world at large. People are making connections and sharing their views of the world not to

increase their monetary capital but to increase their social capitol. It’s like networking on steroids. Uber

Networking!

Page 12: Intorduction to social media

2 Billion Google Searches Daily

Page 13: Intorduction to social media

We all know Google it’s turned into a common verb as

apposed to a proper noun. You Know, “Just Google it.”

Facebook has evolved into the same,

“Just Facebook me.”

Page 14: Intorduction to social media

100 Million Users Worldwide

Page 15: Intorduction to social media

Twitter is more of an information network. It tells

people what they care about as it is happening in the world.

Page 16: Intorduction to social media

100 Followers

100 Followers

Socialnomics By Eric Qualman

The Power of Twitter

Page 17: Intorduction to social media

Why should your business care?

Page 18: Intorduction to social media

94% of people with a household income

of $75,000 + use the Internet.

74% of Adults in the US use the

Internet.

Pew Research Center

Page 19: Intorduction to social media

Reason #1to get on board

“Social network site” has passed, for the first time ever, the most lucrative and number one most searched word in the world, “porn.”

Searching “social network sites” has increased about 20%, in the last year, while “porn” searches are down 10%.

 Mediaconvergence.org

Page 20: Intorduction to social media

Social Media is Not a Fad!

It is a fundamental shift in the way we

communicate!

Page 21: Intorduction to social media

The old communication model is Bullhorn Marketing.

Page 22: Intorduction to social media

The average person is exposed to 3,000 advertising messages

per day!--Newspaper Association of America

Only 18% of TV ad campaigns generate

positive ROI!--MonicaObrian.comThe most popular

television programs have the least-watched Commercials.

--TiVO

Page 23: Intorduction to social media

Trust Is Key!

Page 24: Intorduction to social media
Page 25: Intorduction to social media

Reason #2to get on board

90% of people trust the

recommendations of their peers!

“Neilson Online Global Consumer Survey.” Neilson, April2007

Page 26: Intorduction to social media

“I Care More about What My

Neighbor Thinks than What Google

Thinks!”--Socialnomics By Eric Qualman

Page 27: Intorduction to social media

15% of consumers rely on advertising for

recommendations on products and services.

Source: Socialnomics Quealy, “Interview: John Gerzema”

Page 28: Intorduction to social media

15% vs. 90%

?

Page 29: Intorduction to social media

Who are your consumers really listening to?

Your ads or their online communities?

Page 30: Intorduction to social media

“The popular belief that people only take the time to post something when they want to vent or discuss a bad experience is simply not true; at least in our experience. The majority of over 20 million reviews and opinions we have received on TripAdvisor.com are positive ones. People are simply compelled to give back to a community that has given to them.”

- Steve Kaufer, CEO of TripAdvisor

Page 31: Intorduction to social media

The New Communication model is Dialogue.

Page 32: Intorduction to social media

It IS…

Page 33: Intorduction to social media

Inclusive

Transparent

Consumer-Driven

Vibrant

Honest

Democratic

Page 34: Intorduction to social media

It Is NOT…

Page 35: Intorduction to social media
Page 36: Intorduction to social media

Reason #3to get on board

PEOPLE ARE TALKING ABOUT YOUR BRAND-

RIGHT NOW!

Page 37: Intorduction to social media

They have enough opportunities…

Page 38: Intorduction to social media
Page 39: Intorduction to social media

There are 77.7 Million unique visitors in the U.S.

to various blogs. –ComScore.com

Page 40: Intorduction to social media

73% of Internet users have read a blog.

45% have started a blog.

--Universal McCann Survey

Page 41: Intorduction to social media

34% of people post opinions about

products and brands on their blog.

36% think more positively about

companies who have blogs .

--Universal McCann Survey

Page 42: Intorduction to social media

Reason #4to get on board

Social Media is only going to grow, and as such it will

become a critical factor in the

success or failure of any business.

Page 43: Intorduction to social media

People continue to spend more time on social networking and

blog sites than ever before, with total minutes increasing 82% year-over-year and the

average time per person increasing 67% year-over-year.

May 2009 data from Nielsen Online

Page 44: Intorduction to social media

Reason #5to get on board

Newpolitics.net

Page 45: Intorduction to social media

They wield $250

Billion per year in direct spending power.

Millenials spend more than 16 hours/week

online.

–readwriteweb.con

Page 46: Intorduction to social media

96% of them have

joined a social

network.

–readwriteweb.con

They have an average

of 53 online

friends.

Page 47: Intorduction to social media

Facebook is growing faster

with women than men in almost

every age group.

Page 48: Intorduction to social media

Remember:

74% of Adults in the US use the

Internet.

Page 49: Intorduction to social media

What do all of these groups have in common?

Page 50: Intorduction to social media

They don’t care about

your ad.

Page 51: Intorduction to social media

They care about what their friends

think!

Page 52: Intorduction to social media

SocializingThe best communicators start as the best listeners. Turn the bullhorn around!

Page 53: Intorduction to social media

The goal is not to control the conversation.

The goal is to inspire, enable, influence and

engage.

Socializing

Page 54: Intorduction to social media

The Key to being Successful in Social media is…

Listen .Participate.

Create Opportunities. Give.

Page 55: Intorduction to social media

Listen. Immerse yourselves in conversations.

Messages are not conversations.

“Buy My

Stuff”

Page 56: Intorduction to social media

Participate. Remember it is a

dialogue not a monologue.

“ME, ME, ME,ME”

Page 57: Intorduction to social media

Create opportunities for people to feel ownership of your brand and give until

your face hurts.

Because in social media the more you give the more you

get.

Page 58: Intorduction to social media

And finally a word of warning!

Page 59: Intorduction to social media

In the world of social media honesty is the only policy. Open, honest, authentic

dialogue is key to becoming successful in social media.

Open

HonestAuthentic