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Introduc)on to Technopreneurship (12 Commandments) Jane9e Toral h9p://www.digitalfilipino.com

Introduction to Technopreneurship by Janette Toral

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Delivered this talk, sharing personal experience and perspective, at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010. The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation. More than a thousand high school students and teachers from all over the Philippines attended the event. Slide notes: Slide #3 - http://www.digitalfilipino.com Slide #4 - http://www.bfhomes.net Slide #7 - http://www.sulit.com.ph Slide #8 - http://www.ayosdito.ph Side #9 - http://www.e-commercephilippines.com Slide #10 - http://www.regaloservice.com Slide #15 - http://www.blog4reviews.com

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Page 1: Introduction to Technopreneurship by Janette Toral

Introduc)on  to  Technopreneurship  (12  Commandments)  

Jane9e  Toral  h9p://www.digitalfilipino.com  

Page 2: Introduction to Technopreneurship by Janette Toral

“The  use  of  technology  as  an  integral  and  key  element  in  the  transforma6on  of  goods  or  services.”  –  Randall  Stross  

Page 3: Introduction to Technopreneurship by Janette Toral
Page 4: Introduction to Technopreneurship by Janette Toral

#1  Thou  shall  give  quality  content.  

Page 5: Introduction to Technopreneurship by Janette Toral

#2  Context  is  king.  

Page 6: Introduction to Technopreneurship by Janette Toral

#3  Be  relevant  to  your  audience.  

Page 7: Introduction to Technopreneurship by Janette Toral

#4  Encourage  par@cipa@on,  add  fun.  

Page 8: Introduction to Technopreneurship by Janette Toral

#5  Be  a  guide,  remove  frustra@on.  

Page 9: Introduction to Technopreneurship by Janette Toral

#5  Be  a  trusted  solu@on  and  community.  

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#6  Provide  convenience.  

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#7  Keep  tes@ng  and  measure.  

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#8  Build  an  audience.  

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#9  Get  inspira)on  from  others.  

Photo  credit:  PinayAds.com  

Page 14: Introduction to Technopreneurship by Janette Toral

Internet  Search  emerges  as  the  top  online  ac)vity.  

Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

#10  Know  what’s  hot?  

Page 15: Introduction to Technopreneurship by Janette Toral

#11  Change  the  rules  of  the  game.  

Page 16: Introduction to Technopreneurship by Janette Toral

#12  Keep  innova@ng.  

Page 17: Introduction to Technopreneurship by Janette Toral

Have  fun!    Download  handout  at    

h9p://www.slideshare.net/jane9etoral  

h9p://www.e-­‐commercephilippines.com  h9p://www.searchprofileindex.com