65
IP Business Which end of the Spectrum would you want to be in? Matumit Sombunjaroen 2014/07/02 [email protected]

IP business, Which end of the Spectrum would you want to be in?

  • View
    213

  • Download
    1

Embed Size (px)

DESCRIPTION

This slide is mainly my opinion on IP business.

Citation preview

Page 1: IP business, Which end of the Spectrum would you want to be in?

IP BusinessWhich end of the Spectrumwould you want to be in?

Matumit Sombunjaroen 2014/07/[email protected]

Page 2: IP business, Which end of the Spectrum would you want to be in?

this Journal is entirely subjective on how I personally view things.

I do not claim that what I said is good or better

Or that anyone else is wrong or bad. These are simply opinions.

Just to make something clear

Page 3: IP business, Which end of the Spectrum would you want to be in?

The reason I wrote this journal stem from how I felt about a certain company,

a reasonably well known one in Thailand,

decided how to do their business.

Page 4: IP business, Which end of the Spectrum would you want to be in?

The company have top tiers Creators, amongst the best in the Nation.

The Company has created quite a splendid Portfolio

and gained many admirations from people in the industry,

both internally and overseas.

Page 5: IP business, Which end of the Spectrum would you want to be in?

HOWEVER

Page 6: IP business, Which end of the Spectrum would you want to be in?

I personally feel indifferent.

Page 7: IP business, Which end of the Spectrum would you want to be in?

Indifferent,

by definition,means that I don't really care.

I neither like them nor do I hate them.

Page 8: IP business, Which end of the Spectrum would you want to be in?

And the reason for that is related to IP business.

Page 9: IP business, Which end of the Spectrum would you want to be in?

I won`t say on what exactly have they made,but I am going to show some of the franchises that

they have been a part of.

Not necessary the Product itself, but the Franchise.

Page 10: IP business, Which end of the Spectrum would you want to be in?

If you are in a Creative industry in Thailand,

you might know which company I am talking about right now.

Page 11: IP business, Which end of the Spectrum would you want to be in?

Let be more specificon what I think about the

Company.

Page 12: IP business, Which end of the Spectrum would you want to be in?

Do I think that the people there have great skills?

YES

Page 13: IP business, Which end of the Spectrum would you want to be in?

Do I think that the company is respectable?

YES

Page 14: IP business, Which end of the Spectrum would you want to be in?

Do I have any respect for them?

I don't have any disrespect for them,

but neither do I respect them.

Page 15: IP business, Which end of the Spectrum would you want to be in?

Do I admire them?

Not at all

Page 16: IP business, Which end of the Spectrum would you want to be in?

Why do I feel indifferent?

Page 17: IP business, Which end of the Spectrum would you want to be in?

The reason for that is simply this.

I do not feel related to them when I look at these products.

Page 18: IP business, Which end of the Spectrum would you want to be in?

Next,

Let me talk about products on the other side of the spectrum.

Page 19: IP business, Which end of the Spectrum would you want to be in?

Project Nimbus

GameCrafterTeam,Pawee Pakamekanon

Page 20: IP business, Which end of the Spectrum would you want to be in?

Zombie Hero

Secret Character,Wasin Thonkaew

Page 21: IP business, Which end of the Spectrum would you want to be in?

These two are games made by Indie Dev in Thailand.

And they are their own IPs.

Page 22: IP business, Which end of the Spectrum would you want to be in?

This is what I feel about them

Page 23: IP business, Which end of the Spectrum would you want to be in?

Do I want to play their game?

Actually, No. But it's purely due to preferences reason.

Page 24: IP business, Which end of the Spectrum would you want to be in?

Do I think that their games are good?

Actually, No. But again, it's simply because their

aesthetic preferences doesn't match mine.

Page 25: IP business, Which end of the Spectrum would you want to be in?

Do I have any respect or Admire them?

YES I DO

Page 26: IP business, Which end of the Spectrum would you want to be in?

Why is That?

Page 27: IP business, Which end of the Spectrum would you want to be in?

Their names stick with the Games.

They own the IP and gain full benefit from them.

Even though their games don't match my preferences,

when someone talked about their Products, I know the people who created them.

Page 28: IP business, Which end of the Spectrum would you want to be in?

To simply put,

I feel related to them when I look at their Games

Page 29: IP business, Which end of the Spectrum would you want to be in?

Let's talk about Products and Fandom.

Page 30: IP business, Which end of the Spectrum would you want to be in?

As an example

Tora Dora Portable!was a pinnacle Hallmark for Graphic Novels,

AKA “Adventure Game” in Japan.

Page 31: IP business, Which end of the Spectrum would you want to be in?

From its success,several types of Fandom exist,

or was created.

Page 32: IP business, Which end of the Spectrum would you want to be in?

1. Fan of the Franchise

Original Novel, Anime, Game, other IP based products

Page 33: IP business, Which end of the Spectrum would you want to be in?

2. Fan of the company that made it

GuyzWare => The company behind the development

Page 34: IP business, Which end of the Spectrum would you want to be in?

3. Fan of the big names behind the Product

Takemiya Yuyuko, the author of the original novel.

Page 35: IP business, Which end of the Spectrum would you want to be in?

3. Fan of the big names behind the Product

Kobayashi Nobuyuki, Game DesignerUnity Evangelist, One of the man behind Unity-

Chan.

Page 36: IP business, Which end of the Spectrum would you want to be in?

4. Celebrities related to the Products

Kugimiya RieVoice actress behind the main girl

Page 37: IP business, Which end of the Spectrum would you want to be in?

When I heard any of their names,

I can relate back to the products and vice versa

Page 38: IP business, Which end of the Spectrum would you want to be in?

Why is Fandom so important?

Page 39: IP business, Which end of the Spectrum would you want to be in?

Simply speaking,It helps expanding businesses.

Game

Anime

Manga

Page 40: IP business, Which end of the Spectrum would you want to be in?

When an entity that have any fan works on a new product,

Fans of previous product is likely to give attention to the new one as well.

Page 41: IP business, Which end of the Spectrum would you want to be in?

This help business expand and can guarantee minimal Incomes from existing fans.

Page 42: IP business, Which end of the Spectrum would you want to be in?

Let’s give another easier example

Page 43: IP business, Which end of the Spectrum would you want to be in?

When someone talk about Metal Gear,

they would usually think of 2 things.

Page 44: IP business, Which end of the Spectrum would you want to be in?

Metal Gear, as the Franchise itself.

Page 45: IP business, Which end of the Spectrum would you want to be in?

and Kojima Hideo,

the God behind the Legendary Title.

Page 46: IP business, Which end of the Spectrum would you want to be in?

When it's come to direct sequel,

existing fans will have tendenciesto buy sequel as well.

Page 47: IP business, Which end of the Spectrum would you want to be in?

However,the Following should

be noted

Page 48: IP business, Which end of the Spectrum would you want to be in?

Kojima Hideo,do not create every existing Metal Gear Games.

Page 49: IP business, Which end of the Spectrum would you want to be in?

Kojima Hideo,created something else beside Metal Gear as well.

Page 50: IP business, Which end of the Spectrum would you want to be in?

Metal Gear Rising,

An Action Combat oriented spin-off featuring Raiden, is made by Platinum Games.

Page 51: IP business, Which end of the Spectrum would you want to be in?

Platinum Games is a company well known for Fast Paced Action Games, and their Creators and Portfolio is amongst the best in the industry.

This part of Fandom, in addition to existing Metal Gear Fan, made Metal Gear Rising a title that guaranteed succeed due to existing Fans on both sides.

Page 52: IP business, Which end of the Spectrum would you want to be in?

Zone of The Ender,another title created by Kojima Hideo.

Although it does not gain critical fame like Metal Gear,Fans of Kojima gave support for it and is something of

a cult favorite.

Page 53: IP business, Which end of the Spectrum would you want to be in?

Business based on expanded Fandom

Cannot be made,unless association between Product

and its Creatorcan be make.

Page 54: IP business, Which end of the Spectrum would you want to be in?

Benefitsof owning an IP

Page 55: IP business, Which end of the Spectrum would you want to be in?

The thing about an IP, Intellectual Property,

is that they don't have to stick to a single specific form.

Page 56: IP business, Which end of the Spectrum would you want to be in?

You can gain more benefit from making merchandises, Cross-Media, etc,

Gundam is perhaps the best known successfor Utilization of IP as tools for the Business.

Page 57: IP business, Which end of the Spectrum would you want to be in?

However

Page 58: IP business, Which end of the Spectrum would you want to be in?

The problem with IP is that

the only people who gain long term benefit from it,

is the one who actually own it.

Page 59: IP business, Which end of the Spectrum would you want to be in?

As such,

Page 60: IP business, Which end of the Spectrum would you want to be in?

Even though these are critically well known title,

the Company that I mentioned, will not gain any long term benefit from them.

Page 61: IP business, Which end of the Spectrum would you want to be in?

On the other hand,

Page 62: IP business, Which end of the Spectrum would you want to be in?

If these two became a success,

you can expect merchandises spawned off them.

Page 63: IP business, Which end of the Spectrum would you want to be in?

This could lead toPawee Pakamekanon

AndWasin Thonkaew

become rich men.

And a viable target to ask for an investment.

Page 64: IP business, Which end of the Spectrum would you want to be in?

1. Greater Risks than utilizing an existing ones. 2. You take the full responsibility of what you

make. 3. Fame and Infamy came directly to you. 4. You takes all long term benefit.

Notes to take if you are going to create your own IP

Page 65: IP business, Which end of the Spectrum would you want to be in?

BTW, Pawee Pakamekanonis a big fan of Kana Hanazawa.

A proposal involving her is a good bet to get his money.