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Overview: Behaviour Centred
Programing
Behaviour Centered Programming: An Approach to Effective Behaviour Change
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Objectives
• Share the outline and content of the Behavior-Centered Programming Strategy
• Discuss the importance of BC Programming for Campaigns
Behaviour Centered Programming: An Approach to Effective Behaviour Change
Behaviour Centered Programming: An Approach to Effective Behaviour Change
Snapshot: Behavior-Centered Programing
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4Behaviour Centered Programming: An Approach to Effective Behaviour Change
• Health problem identification• Identification of the ideal behaviours• Identification of various audience groups• Identification of key behaviours• Identification of current behaviors• Identification of existing barriers• Identification of existing facilitating factors• Identification Improved sub-behavior (small doable)
Situational Assessment
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1. Situational Assessment
Ideal Behaviours Key Behaviors Target Audiences
Health Problem___________________________________
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2. Behavioral Analysis
Key Behaviors
Current Behaviours
Existing Barriers
Existing Facilitating
Factors
Improved sub-behavior (small doable)
Behaviour Centered Programming: An Approach to Effective Behaviour Change
7Behaviour Centered Programming: An Approach to Effective Behaviour Change
Determinants Model
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Behaviour Change Strategy
• Use research findings to define final behavioral objectives for the behavior change program
• Use research findings to solidify choice of audience groups for program implementation
Behaviour Centered Programming: An Approach to Effective Behaviour Change
9Behaviour Centered Programming: An Approach to Effective Behaviour ChangeBehaviour Centered Programming: An Approach to Effective Behaviour Change
3. Program Definition
Program Goal Behavioral Objectives Final Target Audiences
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4. Strategic Behavior Change Activities
Communication Training
Community Mobilization/
Collective Action
Commodity or Technology
Advocacy Other
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5. Communications Plan
Activity Material AudienceResult of
Using Material
Primary Message
Secondary Message
Who/How will material
be used?
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Implementation
• Partnership Planning• Communication materials/job aids• The creative brief:• Logistics organizing• Capacity building• Potential challenge and plans for overcoming them• Monitoring (Both of media and of activities)
Behaviour Centered Programming: An Approach to Effective Behaviour Change
13Behaviour Centered Programming: An Approach to Effective Behaviour Change
6. Monitoring and Evaluation Plan
Key Results IndicatorsWhen to
measure?
Who will measure? What is
data source?
How will the data be used?
Process & Output
Outcome
Impact (optional)
Thank You
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