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Once the domain of only the young, Facebook has created a worldwide network and allowed people and businesses to stay connected. More and more businesses are building relationships through Facebook and growing their audiences in creative ways. As the line between professional and personal becomes more blurred we discover that relationships really do matter. With so much to offer on the social scene, we’ll attempt to answer the question: Is Facebook a legitimate tool for businesses?In this online workshop you will learn:How to build an effective Facebook page for your business How to build and use innovative application for your pageHow to effectively handle feedback and create authenticity in your brand
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Family Business 2.0 - Is Facebook really a business tool?presented by
Nicole Ravlin, Sara Byers, & Jenny Vincent
Our partners
• How to build an effective Facebook page for your business.
• Use of innovative applications for your page.
• How to effectively handle feedback and create authenticity in your brand.
What’s on your mind?
• The fastest growing social networking site with over 200 million active users
• Several options for individuals to build a personal brand or companies to establish a presence.
©PMG Public Relations, LLC 2009
• Personal Pages• Business Profile Pages• Advertisements• Applications• Groups
©PMG Public Relations, LLC 2009
Getting Started
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personal profile
©PMG Public Relations, LLC 2009
personal profile
©PMG Public Relations, LLC 2009
personal profile
©PMG Public Relations, LLC 2009
personal profile
©PMG Public Relations, LLC 2009
business profile page
©PMG Public Relations, LLC 2009
business profile page
©PMG Public Relations, LLC 2009
#1 goal:create a space to
encourage people to interact with your brand
business profile page
©PMG Public Relations, LLC 2009
Ways we use Facebook
•Engage with customers
•Market new products
•Test potential products
•Engage other businesses
•Support non-profits
•Fan Giveaways
•Facebook Ads/Promotion
http://bit.ly/5RMTm5
Facebook Comments are PRICELESS
• Jennifer Rhea Levesque: I was feeling rather plain,Cheese on Wheat's my name.Worth every single bite,This pizza tastes & feels just right!I needed to return to the simple things,Though tempted I went without the wings.Maybe next time,To question their taste's a crime.The Pie was perfect as it always is,Leonardo's is a Pizza Whiz!Another Leo's ...lunchtime,Pizza soooo good it makes the rhyme!
• Andrew Dawson: I would just like to say that you win my personal award for Best Hot Wings in Portland. You should be honored, it's kind of a big deal.
• Carol A. Tamburo: Ahh - Leonardo's vegan pizza....like a Da Vinci masterpiece!
•Utilize FB insights to analyze
•“Fan-Fare” idea
Building Fan Base
•Facebook Ads
•Free Pizza Fridays
•Food shelf project
•FB logo on marketing
business profile page
©PMG Public Relations, LLC 2009
business profile page
©PMG Public Relations, LLC 2009
business profile page
©PMG Public Relations, LLC 2009
• Building Relationships and Gathering Intelligence• Looking for natural and organic growth• We don’t want lots of fans; we want the right fans• Tone builds on our overall brand tone
– Same voice and tone online as offline– Personal interactions a highlight of our lodge experience– E-Mails from Sam von Trapp, very personal, almost 1-to-1– Blog uses same tone from various people– Facebook is the same
• What are we doing?Sharing – Pictures and storiesListening – Responses, questions, and feedbackPromoting – Letting people know about what we’re doing
• What did we find?Most fans have NEVER visited our Lodge– Attracted first by Sound of Music– Keep coming back for Lodge storiesOur fans want to create content– One now posts incredible photography regularly– Others tell of their own personal experiencesThe community helps each other, aided by us
• How did we use that listening?New Products– The Trapp Family Package – Personal tours by members of the von Trapp Family connect the Sound of
Music with the Lodge
• Results2% of traffic comes from Facebook (one of our top referring sites)Facebook advertising for the package led to salesPeople are HAPPY to see our advertising
facebook advertising
©PMG Public Relations, LLC 2009
©PMG Public Relations, LLC 2009
facebook advertising
©PMG Public Relations, LLC 2009
facebook advertising
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facebook advertising
©PMG Public Relations, LLC 2009
facebook advertising
• 25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company.
• 71% of respondents said they would more readily click on a link posted in a friend’s status.
• 84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of
©PMG Public Relations, LLC 2009
applications
©PMG Public Relations, LLC 2009
applications
©PMG Public Relations, LLC 2009
Upcoming webinars
• How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To – Thursday, February 25, 2010, 11:00 – 12:00.
• The hidden tools of Linked In. – Thursday, May 27, 2010, 11:00 – 12:00
• Register at: http://vfbi.eventbrite.com/
Thanks for your attention and time!
www.PeopleMakingGood.com@pmgnicole
www.facebook.com/pmgpr
