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Neil Pursey's slideshow from the Indaba
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Is Google killing SEO?
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
Monday 25 June 12
INTRODUCTION TO SEO
Title tag
Meta description
Monday 25 June 12
INTRODUCTION TO SEO
Title tag
Meta description
Monday 25 June 12
INTRODUCTION TO UX
• Themed design• Usability test
• Objective for website?
• Traffic should be over 3000 per month
• Measure call to actions
R350 for understanding your visitor
Monday 25 June 12
INTRODUCTION TO CONTENT STRATEGY
• How many articles do I write?• What do I write about?• Content placement
• Competitors incoming links can defines content strategy• Use Google Alerts• Comment marketing, build relationships• Participate in forums:
• Quora, Yahoo Answers• Google: “food forums”, “recipe forums”
• Interviews• Competitions
Monday 25 June 12
PERFECT ON-SITE OPTIMISATION
• Use Wordpress• Yoast’s SEO plugin (wordpress seo)• Smart 404• Broken Link Checker• Authorsure• FD Feedburner plugin• SEO Friendly Images• Simple 301 redirects• Social media sharing (many to choose from)• W3 Total Cache• GD Star Rating
Monday 25 June 12
TOOLS TO USE FOR INBOUND MARKETING
• Google Alerts• Bookmark Twitter advanced search• SEOmoz firefox / chrome extension• Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers• Google Search: “adidas -site:adidas.com -site:adidas.co.za”
Monday 25 June 12
TOOLS TO USE FOR COMPETITOR ANALYSIS
Monday 25 June 12
TOOLS TO USE FOR COMPETITOR ANALYSIS
http://www.seomoz.org/seo-toolbar
Monday 25 June 12
TOOLS TO USE FOR COMPETITOR ANALYSIS
Monday 25 June 12
TOOLS TO USE FOR CONTENT STRATEGY
User search can define content strategy
Monday 25 June 12
TOOLS TO USE FOR CONTENT STRATEGY
http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segmentsMonday 25 June 12
TOOLS TO USE FOR CONTENT STRATEGY
Monday 25 June 12
TOOLS TO USE FOR CONTENT STRATEGY
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
HOW TO TRACK PROGRESS
Monday 25 June 12
TOOLS YOU CAN USE
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}
} Paid
Paid, limited free version
Free
Monday 25 June 12
Monday 25 June 12
WHAT’S NEW?
Monday 25 June 12
WHAT’S NEW?
Monday 25 June 12
WHAT’S NEW?
Monday 25 June 12
WHAT’S NEW?
Now pulling brand name, instead of Google Places name
Monday 25 June 12
WHAT BLOGGERS NEED TO IMPLEMENT
rel=”author”
rel=”me”
Authorsure
Monday 25 June 12
WHAT BLOGGERS NEED TO IMPLEMENT
http://www.google.com/webmasters/tools/richsnippets
Monday 25 June 12
WHAT BLOGGERS NEED TO IMPLEMENT
Monday 25 June 12
LIVE SITE AUDIT
Monday 25 June 12
PRIORITY LIST
1. Ensure correct site structure2. Ensure design is half decent3. Have a content strategy
1. On-site2. Social media3. Contribution
4. A / B split testing5. Objective: to generate good news once a month...
Become a thought leader !!Don’t be afraid to share the love !!
Monday 25 June 12
Contact details
Neil Pursey
+27 84 627 0619
Monday 25 June 12