42
Is Google killing SEO? Monday 25 June 12

Is Google Killing SEO?

Embed Size (px)

DESCRIPTION

Neil Pursey's slideshow from the Indaba

Citation preview

Page 1: Is Google Killing SEO?

Is Google killing SEO?

Monday 25 June 12

Page 2: Is Google Killing SEO?

Monday 25 June 12

Page 3: Is Google Killing SEO?

Monday 25 June 12

Page 4: Is Google Killing SEO?

Monday 25 June 12

Page 5: Is Google Killing SEO?

Monday 25 June 12

Page 6: Is Google Killing SEO?

Monday 25 June 12

Page 7: Is Google Killing SEO?

Monday 25 June 12

Page 8: Is Google Killing SEO?

Monday 25 June 12

Page 9: Is Google Killing SEO?

Monday 25 June 12

Page 10: Is Google Killing SEO?

Monday 25 June 12

Page 11: Is Google Killing SEO?

Monday 25 June 12

Page 12: Is Google Killing SEO?

INTRODUCTION TO SEO

Title tag

Meta description

Monday 25 June 12

Page 13: Is Google Killing SEO?

INTRODUCTION TO SEO

Title tag

Meta description

Monday 25 June 12

Page 14: Is Google Killing SEO?

INTRODUCTION TO UX

• Themed design• Usability test

• Objective for website?

• Traffic should be over 3000 per month

• Measure call to actions

R350 for understanding your visitor

Monday 25 June 12

Page 15: Is Google Killing SEO?

INTRODUCTION TO CONTENT STRATEGY

• How many articles do I write?• What do I write about?• Content placement

• Competitors incoming links can defines content strategy• Use Google Alerts• Comment marketing, build relationships• Participate in forums:

• Quora, Yahoo Answers• Google: “food forums”, “recipe forums”

• Interviews• Competitions

Monday 25 June 12

Page 16: Is Google Killing SEO?

PERFECT ON-SITE OPTIMISATION

• Use Wordpress• Yoast’s SEO plugin (wordpress seo)• Smart 404• Broken Link Checker• Authorsure• FD Feedburner plugin• SEO Friendly Images• Simple 301 redirects• Social media sharing (many to choose from)• W3 Total Cache• GD Star Rating

Monday 25 June 12

Page 17: Is Google Killing SEO?

TOOLS TO USE FOR INBOUND MARKETING

• Google Alerts• Bookmark Twitter advanced search• SEOmoz firefox / chrome extension• Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers• Google Search: “adidas -site:adidas.com -site:adidas.co.za”

Monday 25 June 12

Page 18: Is Google Killing SEO?

TOOLS TO USE FOR COMPETITOR ANALYSIS

Monday 25 June 12

Page 19: Is Google Killing SEO?

TOOLS TO USE FOR COMPETITOR ANALYSIS

http://www.seomoz.org/seo-toolbar

Monday 25 June 12

Page 20: Is Google Killing SEO?

TOOLS TO USE FOR COMPETITOR ANALYSIS

Monday 25 June 12

Page 21: Is Google Killing SEO?

TOOLS TO USE FOR CONTENT STRATEGY

User search can define content strategy

Monday 25 June 12

Page 22: Is Google Killing SEO?

TOOLS TO USE FOR CONTENT STRATEGY

http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segmentsMonday 25 June 12

Page 23: Is Google Killing SEO?

TOOLS TO USE FOR CONTENT STRATEGY

Monday 25 June 12

Page 24: Is Google Killing SEO?

TOOLS TO USE FOR CONTENT STRATEGY

Monday 25 June 12

Page 25: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 26: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 27: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 28: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 29: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 30: Is Google Killing SEO?

HOW TO TRACK PROGRESS

Monday 25 June 12

Page 31: Is Google Killing SEO?

TOOLS YOU CAN USE

}

}

} Paid

Paid, limited free version

Free

Monday 25 June 12

Page 32: Is Google Killing SEO?

Monday 25 June 12

Page 33: Is Google Killing SEO?

WHAT’S NEW?

Monday 25 June 12

Page 34: Is Google Killing SEO?

WHAT’S NEW?

Monday 25 June 12

Page 35: Is Google Killing SEO?

WHAT’S NEW?

Monday 25 June 12

Page 36: Is Google Killing SEO?

WHAT’S NEW?

Now pulling brand name, instead of Google Places name

Monday 25 June 12

Page 37: Is Google Killing SEO?

WHAT BLOGGERS NEED TO IMPLEMENT

rel=”author”

rel=”me”

Authorsure

Monday 25 June 12

Page 38: Is Google Killing SEO?

WHAT BLOGGERS NEED TO IMPLEMENT

http://www.google.com/webmasters/tools/richsnippets

Monday 25 June 12

Page 39: Is Google Killing SEO?

WHAT BLOGGERS NEED TO IMPLEMENT

Monday 25 June 12

Page 40: Is Google Killing SEO?

LIVE SITE AUDIT

Monday 25 June 12

Page 41: Is Google Killing SEO?

PRIORITY LIST

1. Ensure correct site structure2. Ensure design is half decent3. Have a content strategy

1. On-site2. Social media3. Contribution

4. A / B split testing5. Objective: to generate good news once a month...

Become a thought leader !!Don’t be afraid to share the love !!

Monday 25 June 12

Page 42: Is Google Killing SEO?

Contact details

Neil Pursey

+27 84 627 0619

Monday 25 June 12