Is LeanStartup Right For You ?

For Engineers

About.Me

ThiyagaRajan twitter.com/mtrajan

I work with engineers and help them ask different questions

Currently - Innovation Manger @ Intuit

Previously – Entrepreneur, Product Manager, Engineer

Communities of Practice – MoMoB.in, ProductConclave.in

Is (X) right for me ?

Know Self

Know (X)

Know Self

Different EngineersProduct Entrepreneur Engineers

Product Engineers

Engineers

Questions asked are different Why & What to then How to ?

What to then How to ?

How to ?

KNOW LEANSTARTUP

Lean Startup

It is language for startup product

management best practices.

Key tenet

Eliminating unknowns about customer/

market before anything increases the

odds of success

LeanStartup Provides

Mindset

Toolset

Motto

Product Startup Stages

LeanStartup Mindset

Learn before you execute

LeanStartup Toolset – MVP

Debug before you build

LeanStartup Motto

Minimize cycle time

Stages of Product Startup

Problem/Solution Fit

User/Experience Fit

Product/Market Fit

Business Model/Growth Fit

WHERE FITNESS HAPPENS?

Change habits ?

Question everything including the idea

Psychologically Certainty, Intellectual Uncertainty

“A true scientist believes in a model/theory enough to continue to be motivated to work on it but questions

it when the observations shows differently”

- Richard D Hamming

Comfortable with embarrassment

Be embarrassed about the

imperfection of your first ship

Great for bootstrapper

“Lean is about front-loading your learning instead of front-loading your costs” - Rob FitzPatrick (@robfitz)

Funding for learning vs goals

You don’t get funding for explicitly stating a learning goal in your pitch to

a VC

When not to use Lean

New Inventions

10x year vision

Problems well known ( ex: cancer)

Lean is language

Using the language is not necessary

Do it ! It’s ok if you can’t talk it

Ex: Cleartrip, Flipkart

Those who do it and know the language

Ex: Mygola, Freefood.in (

Rashmi Ranjan Padhy), Intuit, GE

For the newbie language helps

To ask & solve what & why

It’s a new language – expect just baked terms & confusion

HOW TO GET STARTED

Start with a problem statement

If you have an idea

Dissect the Idea Anatomy

Vision ?

Problem ?

Solution ?

Beneficiary ?

List your guesses

Make a list of unknowns

Rank based on negative impact of these unknowns

Experiment with unknowns in the ranked order

Learn & Go Forward

QUESTIONS