1

Is Twitter a Dying Social Network?TAKE: NO.

2

3

FACT:More than half of active Twitter users follow companies, brands, or products on social networks.

SOURCE: EDISON RESEARCH, 2010

SOURCE: EDISON RESEARCH, 2010

With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder Twitter has been used as a business tool!

U.S. Twitter users are more educated

than the general population.

6SOURCE: EDISON RESEARCH, 2010

U.S. Twitter users have a higher income than the general population.

7SOURCE: EDISON RESEARCH, 2010

The more educated users are on a social network, the greater the likelihood that these users are sharing valuable content.

If these users also have higher incomes, they become better targets for business.

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

Clearly, brands are extracting value from Twitter if a third of them find the social network critical for their business.

Companies that use Twitter average 2x

more leads/month than those that do not.

11

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

Well that’s just more data to back up why marketers should use Twitter for business!

blog.hubspot.com/Twitter.com/hubspotFacebook.com/hubspotLinkedin/com/hubspotYoutube.com/hubspotflickr.com/photos/hubspotSlideshare.net/hubspot

IF YOU THOUGHT THIS WAS AWESOME,PERHAPS YOU’D LIKE TO BE FRIENDS ONLINE?

MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial

All-in-OneMarketing Software

Search EngineOptimization

Blogging & Social Media

Lead Generation

Email & Automation

Marketing Analytics

Lead Management