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How to navigate it, tame it, and make business fun again.
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It’s a Jungle Out There!How to Navigate It, Tame It
and Make Business Fun Again”
Joel StromArizona Business Bank
CEO Lunch Series
Presentation Progression• 2002 - 2007 – Managing Growth• 2008/9 – Surviving and Thriving• 2009/10 – New Reality • 2011 – It’s a Jungle Out There
Why the Jungle?
Jungle Survival and Business Success now have a lot in
common
So let me be your guide today
through the business jungle of 2011 and beyond
Think about what Jungles are likeDense and dark – hard to see very
far aheadCan’t see what’s lurking around the
next corner – Snake or QuicksandContinuously changing - day and
night, hour by hour, area by areaScary – strange sounds - imagination
takes over – fear - panic
Think about what Jungles are likeDense and dark – hard to see very
far aheadCan’t see what’s lurking around the
next corner – Snake or QuicksandContinuously changing - different day
and night, hour by hour, area by area
Scary – strange sounds - imagination takes over – fear - panic
UNCERTAINTY
No matter what the challenges of the jungle – some seem to thrive on them
They have figured it out -How to look around the corner
How to deal with the uncertaintiesThey have mastered the
Jungle Strategies
9 Critical Jungle Strategies
Jungle Strategy 1
Conquer your fears• Respect it but don’t fear it• Take back control • Listen through the noise• Learn and make the unknown known
Jungle Strategy 2
Be prepared • Learn what to expect • Know the terrain and the pests• Have the right tools and know how
to use them effectively
Jungle Strategy 3
Carry a light load• Don’t carry more than you need• Be efficient • Treat resources as limited and
conserve
Jungle Strategy 4
Have a map, a route, a compass• But have alternatives • Remain flexible and adaptable• Explore new routes and territories
Jungle Strategy 5
React quickly • Or risk being dinner• Don’t wait to make a perfect
decision
Jungle Strategy 6
Innovate • New and better routes • New uses for what you have available• Utilizing competencies and resources
Jungle Strategy 7Stay focused, alert and aware• Stay focused on the customer• Watchful of hidden menaces• Be aware of changes in conditions
Jungle Strategy 8
Invest in your resources• The best workers and guides• Communicate the goals• Have some fun• You don’t want them deserting
you in the middle of the jungle
Jungle Strategy 9
Its not about outrunning the leopard
• Be the best but be realistic
9 Jungle Strategies1.Conquer your fears2.Be Prepared3.Carry a light load4.Have a map, a route, a compass5.React quickly6.Innovate7.Stay focused, alert and aware8.Invest in your resources9.Its not about outrunning the
leopard
