Jeff Dachis at Social Media Influence conference 2010

Dachis GroupSocial Media Influence 6/22/10 London

® 2010 Dachis Group. Confidential and Proprietary

Puppy.

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® 2010 Dachis Group. All Rights Reserved

Dachis Group | Social Media Influence 2010

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Social BusinessHuge Opportunities, Enormous Challenges

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• Inescapable trends in society, the workplace and technology

• Inherent tension between the past and future

• Shift is happening across all facets of business. This is not about media or marketing

• Fundamental change required in systems, process and culture

• Every single company will undergo some form of transformation to accommodate

• Companies that donʼt embrace change and adapt are at a severe competitive disadvantage

• New distributed, collaborative, and agile organizations will be able to surpass current barriers to growth in order to create new value



While the shape of the business world has changed...

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Most Business Technology Systems, Business Process, and Business Cultures have not yet adapted...

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Weʼre moving beyond the industrial economyʼs limits. We live in a networked economy. We need a network centric organizational model to realize its potential.

dachisgroup.com



Social Business

All of the web is becoming socialAll business is done on the webAll business will be Social Business

Beyond influence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business.

Social Business

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All of the web is becoming socialThe media communications landscape has shifted

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Connect, Share, Participate and Engage

Data

Individuals

ConnectionsUser ProfilesPhotosVideoBloggingLocationStatus

Social Graph



All business is increasingly done on the web-The business landscape is shifting too

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Connect, Collaborate, Engage and Transact

Suppliers Employees Customers

Data Data

EcommerceCollaborationMarketplacesAdvertisingEDITransactionsERPKnowledge Mgmt.Human ResourcesTravelShippingLogistics

Business Graph



All business is Social Business

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Suppliers Employees Customers

IndividualsIndividualsIndividuals

Social Graph Business Graph+

Social Business Graph

SSC SCRME2.0 SMM

Connect, Collaborate, Engage and Transact

Connect, Share,

Participate and Engage



Modes of Social Business

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SynthesizeAnalyze

Strategic

AggregateIntegrate

Operationalize

EnableInterruptConnectListenEngageParticipateInfluenceCollaborate

Adoption

Adoption

Operationalize

Strategic

+

+

+Adoption

Operationalize

Adoption



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The Social Business Where are opportunities? Strategy and Execution

E 2.0

Enterprise 2.0

• Collaboration• Micro-blogging• Knowledge Mgmt• BPM• Expert Discovery

Social Supply Chain

SSC

• Community Mgmt• On-boarding• Compliance• Collaborative SCEM• SC Social Networking• Marketplaces

SMM

Social Media Marketing

• Twitter Campaign• Affinity Communities• Facebook Fan-page• Blogger Outreach• Social Coupon• Ratings and Reviews

SCRM

Social CRM

• Listening• Customer Support• Communities• Network CSR

Corporate Leadership, Management and

Workforce

Partners & Suppliers

Customers



Social Business

All of the web is becoming socialAll business is done on the webAll business will be Social Business

Beyond influence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business.

Social Business

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® 2010 Dachis Group. Confidential and Proprietary

Thanks.

@jeffdachis

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Dachis GroupSocial Media Influence

Dachis Group515 Congress Avenue, Suite 2420Austin, Texas 78701512-275-7825

[email protected]