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Social Media Plan for Joelle Shoes
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SOCIAL MEDIA PLAN
Why Social?
People dont trust ad. They trust in conversation
They want to interact
It is the word of mouth, NOW!!
Lower costMore effective
Long-term result
And how?
Thank EconomyWord of Mouth
Share share and share
So, Help themGive them what they needAnd you will receive what you need
Interaction
ChannelFacebook
8th population13 bilions user in Viet Nam18 – 34 age : more than 70%Major: Ha Noi, Ho Chi Minh
Forum seedingEmailPr Online
Take care customer
It is Conversation, NOT Campaign
Fuel – Lead and Sale
THE GOALIncrease Brand AwarenessBuild Fame – Thought leadershipSaleLoyalty of customer/fan
Target Customer
Group 18 - 24 years: Being young, dynamic, average income levels.
Group 25 - 34 years: Being young, the office, have a stable income.
Groups over 35 years: high-income levels, families and children
- Access social networking sites: Facebook, Zingme, Yahoo, Google+,
Blog ...
- Read news online: vnexpress, dantri, tuotre ...
- Read newspapers according to subject: 2sao and, second! Magazine,
suckhoecuocsong, ...
- Forum: Webtretho, diadiemannuong...
HABITATION
ACTION• Build Community• Interact + Influence• Conversation• Convert to SALE
Build Community
Build Community
Fanpage : Increase Fan
Facebook Ad
Pr, via..Use other community
Interact and influence
ConversationThought leadership
And …
Interact and influence EventContestQ&A
Help and consultHot Profile - Influencer
Some Ideas
Miss Joelle
Q&A to help fan choose the shoes
Keep attention by : catwalk with joelle , pose your
picture and share on fanpage
Check-in to get voucher or gift
Contest : Design your Shoes – Light up your Guu
Miss Joelle : Guu Fashion
Seeding about Joelle Fashion
Visualize and influence to Fan’s Style
Miss Joelle – Guu Fashion
Event: Test your GuuTest shoes at store and take the gift (voucher or shoes,bag)
Thought leadershipLoyalty
Loving/Liking
•Share knowledge about shoes•Help them choose the suit shoes•Consult and answer
Q&A about Shoes
APP – CONTEST
Design your ShoesLight up your Guu
TIMELINE - KPI – COST Job detail KPI Timeline Cost
(VND)- Manage fanpage, Update topic 10.000 Fan
10.000 TAT4 Months 25.000.000
- Event, contest – Miss Joelle+ Q&A about Shoes+ Catwalk with Passion – At Store+ Design your Shoes+ Light Up Your Guu - Build App: Design your Shoes 1 Month 10.000.000
- Forum Seeding 10 Forum20.000 View1.000 Comment
2 Months 10.000.000
