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Digital Technology: You Can’t Do It All. But How Do You Get Through It? Saturday, January 26, 13

John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

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Digital Technology: You Can't Do It All. But How Do You Get Through It? - John Blue, from the 2013 Indiana Farm Bureau Young Farmers Leadership Conference, January 26, 2013, Indianapolis, Indiana, USA. This presentation will provide actionable information and resources to farmers and ranchers looking to determine the value of digital tools, learn when to stop using one tool and start using another, and discover how people are connecting in digital spaces.

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Page 1: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Digital Technology:You Can’t Do It All.

But How Do YouGet Through It?

Saturday, January 26, 13

Page 2: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Saturday, January 26, 13

Page 3: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Thanks to Indiana Farm Bureau for the opportunity to provide you

information you can use.

Saturday, January 26, 13

Page 4: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Reminder to use#IFBYF13 hashtag!

Saturday, January 26, 13

Page 5: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people

191 YearsSaturday, January 26, 13

Page 6: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people

15 YearsSaturday, January 26, 13

Page 7: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Landscape

Saturday, January 26, 13

Page 8: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Write down as many things as you can: What are the things you take for granted about technology today.

Saturday, January 26, 13

Page 9: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Saturday, January 26, 13

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Saturday, January 26, 13

Page 11: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Who is involved inAgriculture Media?

Saturday, January 26, 13

Page 12: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

78+  Ag  agencies70+  Ag  associa/ons160+  Ag  focused  companies232+  Ag  focused  print  media

http://www.agrimarketing.com/

Saturday, January 26, 13

http://www.agrimarketing.com/
http://www.agrimarketing.com/
Page 13: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Print Association

Company AgencySaturday, January 26, 13

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Saturday, January 26, 13

Page 15: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Number of farmsSaturday, January 26, 13

Page 16: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Relative farm population segments

http://agtoday.us/us-farmer-subgroups-info-2011

Saturday, January 26, 13

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
http://agtoday.us/us-farmer-subgroups-info-2011
http://agtoday.us/us-farmer-subgroups-info-2011
http://agtoday.us/us-farmer-subgroups-info-2011
http://agtoday.us/us-farmer-subgroups-info-2011
Page 17: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Relative farm revenue size

http://agtoday.us/us-farmer-subgroups-info-2011

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13

http://agtoday.us/us-farmer-subgroups-info-2011
http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
Page 18: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfFarms, Land in Farms, and Livestock Operations 2011 Summary

Saturday, January 26, 13

http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdf
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdf
Page 19: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

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Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor

Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James Lane

Saturday, January 26, 13

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Saturday, January 26, 13

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Saturday, January 26, 13

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Trends

Saturday, January 26, 13

Page 24: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Pinterest has strong Interest

Data fromSaturday, January 26, 13

Page 25: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Data from

Over 300 million visits per month to Tumblr based sites

Saturday, January 26, 13

Page 26: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Saturday, January 26, 13

Page 27: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Trends

(Feb, 2012, 850,000 Android activations per day!)Sept, 2012, 1.3 Million Android activations per day!

Saturday, January 26, 13

Page 28: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

iPhone 22%

Blackberry 7%

No smartphone

35%Android

31%

2012 Survey of farmer smart phone use

Saturday, January 26, 13

Page 29: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

With limited resources?Saturday, January 26, 13

Page 30: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Here are some key stepsIdentifyLearnTriage

ImplementReview

Saturday, January 26, 13

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1) Identify

Saturday, January 26, 13

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Saturday, January 26, 13

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Saturday, January 26, 13

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Other ways to discover what is coming?

Saturday, January 26, 13

Page 35: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Other ways to discover what is coming?

http://www.knightfoundation.org/grants/

http://www.pewresearch.org/

Saturday, January 26, 13

http://www.knightfoundation.org/grants/
http://www.knightfoundation.org/grants/
http://www.pewresearch.org
http://www.pewresearch.org
Page 36: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

How do I discover what is coming?

Saturday, January 26, 13

Page 37: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Example: Agriculture

2) Learn and Discover

Saturday, January 26, 13

Page 38: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

http://agtoday.us/bse-social-media-in-action

Example: BSE, smoke and fire analogy.

Saturday, January 26, 13

http://agtoday.us/bse-social-media-in-action
http://agtoday.us/bse-social-media-in-action
Page 39: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

http://agtoday.us/bse-social-media-in-action

Example: BSE, smoke and fire analogy.

Saturday, January 26, 13

http://agtoday.us/bse-social-media-in-action
http://agtoday.us/bse-social-media-in-action
Page 40: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Remember: you can't do it all!3) Triage

Saturday, January 26, 13

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4) Implement

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Page 42: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?

Saturday, January 26, 13

Page 43: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).

Saturday, January 26, 13

http://agtoday.us/marketing-white-belt
http://agtoday.us/marketing-white-belt
http://agtoday.us/marketing-white-belt
http://agtoday.us/marketing-white-belt
Page 44: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

5) Review

Saturday, January 26, 13

Page 45: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Remember:IdentifyLearnTriage

ImplementReview

Saturday, January 26, 13

Page 46: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Saturday, January 26, 13

Page 47: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Some examples

Saturday, January 26, 13

Page 48: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Search networks Saturday, January 26, 13

Page 49: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Find interesting people

Arlan subscribes to these Arlan is on these lists

Saturday, January 26, 13

Page 50: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Find interesting people

Arlan subscribes to these Arlan is on these lists

Saturday, January 26, 13

Page 51: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Twitter Chat Schedule - Google Docshttp://agtoday.us/twitter-chat-list

Saturday, January 26, 13

http://agtoday.us/schedule-twitter-chats
http://agtoday.us/schedule-twitter-chats
Page 52: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Twitter as a discussion place

Twitter chats as a source to listen and connect.

Google “twitter chat schedule” or seehttp://agtoday.us/schedule-twitter-chats

A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia

More hashtags athttp://agtoday.us/more-twitter-hashtags

Saturday, January 26, 13

https://spreadsheets.google.com/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE&hl=en%23gid=0
https://spreadsheets.google.com/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE&hl=en%23gid=0
http://agtoday.us/schedule-twitter-chats
http://agtoday.us/schedule-twitter-chats
http://agtoday.us/ag-hashtag
http://agtoday.us/ag-hashtag
Page 53: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Find a safe place to have conversationsSaturday, January 26, 13

Page 54: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Saturday, January 26, 13

Page 55: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Deciding what to do...

Too many places, not enough time.

There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.

Now What?

Saturday, January 26, 13

Page 56: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Take aways

Develop a way to stay connected to trends in technology, media, and journalism.

Take advantage of opportunities to try out new approaches to discover, editing, and publishing.

Implement with measurable goals in mind.

Regularly review with those measures and goals.

Saturday, January 26, 13

Page 57: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Write down as many things as you can: What are the things you take for granted about technology today.

What did you write down?

Saturday, January 26, 13

Page 58: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Truffle Media

Some #AgNerd / #Technology

recommendationsfrom other farmers

Saturday, January 26, 13

Page 59: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

“For my dairy herd records,Evernote is a couple hundred dollars cheaper than a mobile app designed specifically for that purpose, and is adequate for a herd our size.”Nathan Kringle

Saturday, January 26, 13

Page 60: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

"I needed something where I put the miles on it (not used) and lights that allow me to see better"Dallas Foster

Saturday, January 26, 13

Page 61: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

"We need Otter Boxes because we will run over the phone with the tractor at least once"Emily Zweber

Saturday, January 26, 13

Page 62: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

“Google calendar for scheduling employees.”Carrie Chestnut Mess

Saturday, January 26, 13

Page 63: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

“JD Link is their telematics system. Of course they want a monthly fee but JD Apex has the ability to input costs and then you can create a profit map just like a yield map. I think there would be some very interesting data to mine there."Brian Scott

Saturday, January 26, 13

Page 64: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

"Dropbox to communicate between iPad & PC" Carolyn Olson

Saturday, January 26, 13

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Saturday, January 26, 13

Page 66: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

"The iPhone lets me do pretty much everything I need to do for work and home"Meggie Foster

Saturday, January 26, 13

Page 67: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Truffle Media

Questions?

Saturday, January 26, 13

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Saturday, January 26, 13

Page 69: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Contact Information

[email protected]@TruffleMediaTruffleMedia.com/Facebook

(877) 558-7833TruffleMedia.com

Saturday, January 26, 13

Page 70: John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Saturday, January 26, 13


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