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Fresh Ideas for Social Business @HmarketingHelp @ReviewPro

Josiah Mackenzie - ReviewPro

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Page 1: Josiah Mackenzie - ReviewPro

Fresh Ideas for Social Business

@HmarketingHelp @ReviewPro

Page 2: Josiah Mackenzie - ReviewPro

Branding(more important than ever)

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Obsess over product

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Take money from your advertising budget,and invest it in product design

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Define

Deliver

Distribute

Defend

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Social technologies change how

brands are built

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Customer feedback is shifting

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Hotel guests write 4 positive reviews for every negative review.(ReviewPro analysis of 100+ million reviews)

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What causes negative reviews?

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People say whatever they want,whenever they wanthowever they want

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Get technology in place to collect, process, and interpret

social feedback

....then keep going

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Technology is just one ingredient for success in social business

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The human element

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Reputation managementis

Operations management

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“Don’t let Marketing write chequesthat Operations can’t cash.”

- Michael Hraba

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Build repeatable operational systemsfor constant improvement

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Let’s [email protected]

@ReviewPro

ReviewPro.com