Ecommerce!

Where your millions are going to

come from

Ecommerce – Statistics

• Current size of ecommerce market in India is $11.2bn

• 20,000 crores to be invested by Govt of India to build national fiber optic network under national broadband plan

• 376 mn unique internet users in India by 2015• 3296 districts in India have access to e-retail

portals and deliverables• 2mn products across 2000 categories available

online– Source FranchiseIndia

The future is bright

Ecommerce – the way I see it.. How many times do I use it in a day…

• My mall Is online!

• Ecommerce is not just my business, it has become my way of life!

• What I discovered in Forbes last year…

Challenges – Experts’ views

• No loyalty

• Less differentiating factors – no one standing out clearly

• Expert speak – Mahesh Murthy (ex Channel V head, founder of Pinstorm and now a VC says ‘The world’s top brands in the online world are built around offering a delight-inducing service, and then generating and accelerating positive word-of-mouth.’

Social media

• People listen to people rather than ads

• Word of mouth works more than Advertisement – it is organic growth!

– Ex – Google, Ebay, Facebook, Amazon

THE EVOLUTION

THE TREND

What is Social Media

The Timeline

Consumer Loyalty

The Changing Landscape

Advertising – Is the game over?

SOCIAL MEDIA - EXPLAINED

Network Marketing

Why it makes sense and why you should be a part of it

What is Direct Selling?

• As defined by the “Direct Selling Business School”– It is a business model that uses direct selling and

relationship referrals as a method of creating a distribution channel for a company’s products or services through an Internet Portal

• Benefits

– Low investment– Residual income– Time freedom

Allows startup companies to build a customer base through referrals without having to outspend advertising budgets

Direct Selling is Organic

• By “organic,” I mean that if you strip away all the hype and noise and just look at it conceptually, it is the purest way to move a product to a consumer and the purest way to be compensated.

Why Organic?

• In its organic state one person shares a valuable product or service with another (not because they will profit, but because the product is valuable). “I like it, maybe you will too.” That is clean and pure.

• A person shares a business idea with another - this is the foundation of all businesses throughout history. “I found a business I like and maybe you’d like to work on it with me.” That too is clean and pure.

• The person who shares the business with another ONLY profits IF the person they shared the business with succeeds - that is ultra-responsible, which is also clean and pure.

Is Direct Selling a fair deal?

• Each person who signs up with a DS company chooses what level they want to achieve, based not on a mental decision but based on results.

• There is not a more fair system than one that rewards someone based on results.

• The most unfair system would be to reward someone based on their resume, their talk, their family connections or their attractiveness.

How any organization works

• Entry level (Management trainee etc) – do the ground work. Earn salary.

• Get a promotion – move to a higher role – manage entry level people. Responsible for training. Earn higher salary.

• Become manager of managers. Identify future leaders and train them. Earn even higher salary.

Most important aspect – People skills or EQ is what matters to grow.

Why is NM any different?

• At entry level – do ground work – promote products to consumers. Earn a commission.

• Train new partners to do the same. Manage and lead them. Earn a higher commission.

• Identify leaders and train them. Earn even more commission.

You are doing the same work as in any other company.

If NM is fair – why only few reach the top?

The question should be – Why should everyone reach the top?

Why is everyone in a job sitting here not a CEO?

THE PERCEPTION

Why Direct Selling ?

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• Low entry barrier. In reach of common man.

• It is organic – customers referring better than salesmen selling. Trust provided.

• Pay-for-performance. You work, you get, you no work, you no get!

• Co-operation and not competition as way to promote growth. People are interested in you and not just themselves.

• No work experience or educational qualification reqd. Level playing field. Anyone working hard can reach the top.

• Educational system promotes making mistakes and learning. • Encourages leadership skills, team building skills, managing multi-cultural

organizations.• Can work with family and friends.• It is relationship marketing – the buzz word in every company.

• Financial Freedom – Time + Money

What can you expect out of Network Marketing as an

Entrepreneur…

Straight from my heart…..

• Readymade bouquet of products and services.

– How many of us have a million or a billion dollar idea? Why haven’t we brought it to the market? Waiting for the right time?

• Company does the R&D, manages the supply chain, collections etc. and we create an organization of customers and partners through professional and personal contacts. Isn’t that what we do all the time?

• Soft Skills– Leadership skills– Team building skills– Influencing skills– Conflict management skills

• Business Skills– Managing a multi national/cultural organisation– Value selling skills– Managing your own finances– Organisation skills

• Intangibles– Financial Freedom– Time Freedom

• POWER OF MENTORING

• OVERCOMING FEARS

• LEARNING TO DREAM AGAIN