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Credential Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses Partners :

Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

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Page 1: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

CredentialDecoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Partners:

Page 2: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

There is more relevant data available “out there” than we realize and this is only going to increase. Bring special focus on digital space

Use internal and existing research data more, more often it is not required to collect fresh data

Spend more time analyzing and insighting and not stick to 65:25:10 process allocation (65% time spent on “information collection & collation”, 25% time spent on “managing the information” and only about 10% time is spent on “analyzing & discovering insight to take decisions”)

Know the questions – only the right questions can lead to any meaningful analysis and insighting. Spend more time with the client team – not all insights come from data

Statistics / analytics can really help making sense of the available data – apply wisely

Time is of essence – Not everything requires weeks to turn around

2Confidential

Guiding Principles

Page 3: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Offerings

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Some questions we answerServices

Page 4: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

JUXTLeading new age research in India

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Page 5: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Formally started in August 2005. A pioneer in conducting highly robust large scale syndicated ‘online’ as well as ‘face-to-face’ studies in India Plan to conduct surveys also through mobile phones by end of

this year

A frontrunner in syndicated research products in India: Well accepted syndicated studies in the Indian online space ‘India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User

Friendliness’ Building a portfolio of syndicated studies in Indian consumer

space ‘India Mobile’, ‘Indian Urbanites’, ‘Indian Families’, ‘Indian

Women’, ‘Indian Generations’, ‘Indian Affluents’

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Leading digital research in India!

Page 6: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Syndicated data products for faster insight India Online, NRI Online

Customized primary quantitative market research insight solutions

Proprietary research methodologies to add value to marketing decisions Brand Momentux™ Brand Tracks, AdConnect™ Advertising

Effectiveness Model

Website audit, web development & web effectiveness studies Website Audit, WebConnect™ Website User Friendliness Study,

Usability Studies

Confidential

Primary Survey Based Solutions

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Page 7: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Use the ‘new age’ mediums (internet and mobile phones) to conduct all kinds of primary consumer market research

Experience of conducting large scale robust fieldwork for Mobile, Internet and Mobile Internet users estimate (110 city 216+ village 2 stage random sampling based face-to-face enumeration will be over in AMJ quarter)

The largest consumer panel in the country – to support own syndicated studies, also market the panel for ‘custom’ studies 7 million+ supplementary ‘access panel’ with associate partners

(India Research Panel) Working on securing access to 20million plus consumers online

Building capabilities to conduct multilingual online surveys Will be launching a “mobile survey platform” along with a stealth

technology start up during JAS quarter Right from survey programming, targeting, back check and

reporting ability

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Primary Survey Based Solutions

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Page 8: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Products & time series data On Internet users & behaviour (India Online, 2005-12) (example ) On Internet using NRIs/PIOs (NRI Online, 2006-12) On Indian mobile users estimation & profile (2009-12) Lifestyle of Indian Consumers (2009-10) Indian consumers profile (India Consumer Landscape, 2005-2012)

Proprietary copyrighted/trademarked methodologies like: Brand Track Model Ad Track Model Customer Satisfaction Model Website user-friendliness Measurement Model

Learning & data about internet activities/categories from series of customized assignments

One of the most robust dataset on non-travel ecommerce category (2006-12)

Confidential

Juxt’s Research Products & Methods

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Page 9: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Helps identify business/investment opportunities through syndicated and subscription-based products

Brings down time & cost of exploratory research drastically by combining expertise, business research & secondary research

Helps in identifying the right focus before designing consumer research

Helps in thought leadership marketing by creating customized white papers/articles as well as forums on new/emerging areas

In the pipeline: data products on digital economy indicators

Confidential

Secondary and Business Research Services

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Page 10: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Mrutyunjay Mrutyunjay brings in more than 15 years of experience in the market research

and technology space. As a co-founder at Juxt he largely takes care of the new product development, operations & business development. He and his team continuously strive to develop & implement ‘imaginative’, ‘original’, ‘credible’ and ‘transparent’ research work to sustain & grow the 'new age market research company'. He is also involved in other interesting initiatives around Analytics, Digital Marketing, Skill Development and currently serves as founding member of Center for Marketing in Emerging Economies at IIM, Lucknow.

Prior to Juxt, he worked with leading companies like IMRB International, IDC India, Convergys India Services, and Annik Systems (Quatro) and started his career with a Rural Development NGO (ASHA).

At various points of his career he has led consumer research, strategic business researches, quality studies (CI/ Six Sigma), usability studies and change management projects. He has considerable exposure to market research projects from varied industries - TMT, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration. He also has functional consulting experience in implementing dashboards and reporting solutions in ERP environment.

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Key People

Page 11: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Shyamanuja A BE in computer science & engineering with post graduation in journalism,

Shyamanuja has been analyzing the technology business and the impact of technology on business for close to 19 years. Known for his ability to accurately forecast new opportunities and trends, he was the first to identify and unequivocally predict opportunities such as the rise of offshore BPO, outsourced engineering services, and Indian e-commerce market, and many others. He is also credited with estimating and analyzing a number of ICT market segments for the first time.

Befor joining Juxt, he was the editor of Dataquest, India's most well-known IT magazine. Prior to that, he served in different editorial positions. He has served as advisor and jury members in many government committes and industry bodies. He frequently speaks at industry forums and media as an independent commentator on issues and opportunities in Internet/digital business, ICT in public services, enterprise IT, corporate sustainability effforts, and the Indian IT and offshore outsourcing industries.

He writes two blogs—ShyamanujaOne (shyamanuja.in) on areas of professional interest and Nothing To Declare (nothingtodeclare.in) on art, music and literature. He can be reached on Twitter at @shyamanuja.

Confidential

Key People

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Page 12: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

PARTNERS

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Page 13: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Take the time to deeply understand client issues and build on prior learning

Deliverables are appropriately focused on critical information gaps while our recommendations help guide the decision making process forward

Team understands that deep market and customer insights alone are not enough to drive decision making. Our experience allows us to shape presentations and communication in a way that will facilitate discussion, alignment, decision making.

Confidential

Higher order statistics based data

analytics

What’s the best that can happen?

What will happen next?

What if these trends continue?

Why is this happening?

How many, how often, where?

What are the segments?

What do they like and will buy?

What works for me?

Com

petit

ive

Adv

anta

ge

Reporting

Decision Optimization

Predictive Analytics

Forecasting

Statistical models

Market research

Riskmodeling / Survival analysis

Hierarchical growth models

Conjoint based models

Structural equation modeling

CHAIDanalysis

Latent Class Modeling

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Page 14: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Kartik Kartik manages overall business, client accounts and deliverables at

Smart Mandate. Kartik has spent over 15 years in the MR industry. He started off as a quantitative researcher with MARG (currently AC Nielsen) and before his entry into entrepreneurship was responsible for setting up a full service branch for the Hansa Research Group (New Delhi), servicing both Indian and international clients. Kartik is an engineer and an MBA from Pune University.

Vivek Vivek manages analytics learning and deployment within Smart

Mandate. Exploring new methodologies, techniques and application of existing techniques is his forte. Vivek has over 14 years in MR, analytics and advertising, of which a substantial part has been spent in R&D to improve the deliverables from longitudinal consumer data by evolving new methods of analysis and mining the data for actionable marketing guidelines. He has served as a consultant to the different TNS (erstwhile NFO) branches within India and the SEA region in this capacity. His stint with the business intelligence division of TNS convinced him of his current vocation. Vivek is a post graduate in Management and an Economics major.

Confidential

Key People

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Page 15: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Consumers are expressing themselves actively online. These ‘conversations’ reflect emotions about brands, trends, social, cultural and political affairs. With insightful consumer analytics, we help you understand your consumers better, which in turn helps you engage better with them, create new products for them and empower them to further your cause. Such research can also be used to engage and empower your employees.

Our source of information is always user generated online content. We do not solicit responses through questionnaires.

Our Work: Lenovo (Globally) for Product Feedback and Video Consumption, GE Capital (Engagement Measurement), Avaya and KFC (Perception Audit).

Confidential

Social Listening Based Solutions

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Page 16: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Deepak Deepak sees the web bringing transparency to companies, reorganizing

their business and making them talk in a different tone. In 2008, he started Drizzlin, a communications firm to enable just all of this. Drizzlin works in three areas of employees, customers and society and brings solutions across online brand insights and customer engagement. Drizzlin today operates from India and The UK and has worked with clients like Lenovo, Max Life Insurance, ICICI Bank, GE Money and HP India amongst others. Deepak has previously worked in the Digital Marketing and PR domain. He is a Masters in International Management from Strathclyde University, UK.

Robin A keen observer, Robin has been instrumental in setting up a robust

practice for our Research division. His analytical understanding of business needs on social web lends a value-driven approach to Drizzlin's service offerings. His work in the research space includes setting up the Product Feedback practice for Lenovo (globally), Industry specific researches for the Airline and Telecom industries, Perception audits for various brands including Avaya and Fastrack and understanding consumption patterns on videos for Lenovo. Robin is an MBA from IMT and works in the capacity of Head- research at Drizzlin along with being one of the company's partners.

Confidential

Key People

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Page 17: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

COMPLETE RESEARCH SOLUTION

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Page 18: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Secondary research

Syndicated Research Products

Predictive modeling

Online Research

Mobile Surveys

Insighting – getting more

From existing research data Marketing sciences

Listening /

Observation research

Custom research

Engagement indices

Complete Solution

18Confidential Note: Drizzlin & SmartMandate are strategic partners of Juxt

Page 19: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

COMBINED TEAM & LOCATIONS

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Page 20: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

50+ people team spread across 5 offices

Delhi/NCR Office:

Leadership (5 people)

Research Managers (2 people)

Research Analyst (1 person)

Data Analysts (2 people)

Listening team (3 people)

Creative design (2 people)

Software/Database (3 people)

Support staff (2 people)

Hyderabad Office

Chief Data Scientist (1 person)

Data Analysts (20 people)

Support Staff (1 Person)

Mumbai Office

Leadership ( 1 person)

Research Analyst (1 person)

Listening team (4 people)

Support Staff (1 Person)

London Office

Client Servicing (1 person)

Delhi/NCR Office 23, Hauz Khas Village (4th

Floor), New Delhi - 110016 314, Qutab Plaza, DLF Phase

l, Gurgaon, Haryana - 122002

Mumbai Office 4, Satguru Shopping

Complex, 3rd Road, Khar (W), Mumbai - 400052

Hyderabad Office 1-276/3, 1st Floor, Padmarao

Nagar, Secunderabad, Andhra Pradesh – 500025

London Office 1st Floor, 2, Woodberry

Grove, North Finchley, London N12

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Page 21: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

CLIENTS WE HAVE WORKED WITH

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Page 22: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Marketers

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Page 23: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Online players

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India

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Page 24: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Others

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Page 25: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

ONE OF THE SUCCESSFUL FLAGSHIP PRODUCTIndia Online Landscape

Page 26: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Confidential

Juxt India Online Landscape

Overall Internet UserLevel Dataset

All Internet Users – Demographics,Psychographics, Internet Usage, Media Usage

India Online Universe

Online VerticalsDatasets

Generic Portals

Online Shopping

Job Search Matrimony

Social Networking

Emailing

Online News

Online Sports Content

Financial Info Search

Non-travel products

Online Share Trading

Net Telephony

Online Games

Online Music

Online Real Estate

Mobile Content Download

Professional Networking

Cricket, Other Sports

Picture Sharing

Download Videos

Download Movies

Search Engine - English

Search Location/Maps

Book Movie Tickets

Astrology

Online Travel

Car & 2-wheeler owning net users

Auto Owners Online

Social media users on the net

Online Lingua

Investors Online

Consumer SegmentDatasets

Youth Online13-24 year old internet users

Women OnlineWomen internet users

Urbanites OnlineNet users by their SEC profile

Online Socialites

Students on the net

Rendezvous OnlineNet users by place of access

Speed OnlineNet users by type of connection

Online City Line

Net users by town classes

CC Online

Credit card owners as net users

Techie Online IT Professionals on the net

Students Online

Net users as financial investors

Vernacular language net users

Corporate employees on the net

Corporate Online

Mobile & OnlineNet users using internet on mobile phones

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Page 27: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Size Estimates of Internet Users in India(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts) Total internet using households, No. of internet users per household, Total

Internet using individuals Regular internet users (at least once a month) versus occasional internet users Users accessing internet from only mobile, only computers, both mobile and

computersGeographics of Internet Users

Region, State, Urban/Rural area, City Type/Village Type, Top individual urban district

Personal Demographics of Internet Users Gender, Age, Weight, Height, Marital Status, Generational classification by age,

Status in the household (CWE or other earning member or dependent member of the household)

Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading

Personal Psychographics of Internet Users Current Priorities & Aspirations: Most important priorities in life currently,

Parameter that defines ‘status in the society’ for them Current & Pastimes: Current hobbies and interests, Favorite indoor and

outdoor activities/pastimes,

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India Online Landscape Dataset(Information Coverage)

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Page 28: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports,

food and clothing Other entertainment/outing activities undertaken regularly, Current living celebrity look up to

Personal Consumption Lifestyle Orientation Enthusiasm towards shopping Factors give preference to when deciding place of buying Attributes give importance to most when buying products and services

Personal Consumption Preferences Whether use/avail of the following products and services, along with brand used:

Banking & financial services - saving bank account, life insurance, medical insurance, owns a

credit card with card type owned, whether owns a Demat account and invests in financial

instruments

Processed foods & beverages - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn

Flakes/Oats, Frozen Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits,

Chocolates , Toffees/Candies, Mouth Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks,

Fruit Juice, Bottled water, Squashes/Concentrates

Personal care products – Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil,

Hair gel, Hair color, Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant,

Perfume, Face wash, Face cleansers, Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid

soap, Hand sanitizer gel, Toilet paper

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India Online Landscape Dataset(Information Coverage)

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Page 29: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade

suit, Shoe, Innerwear

Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel

stay, holiday package Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the

house Whether order Pizza for home delivery

Personal Mobile Usage Behavior Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home

For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service

provider name, Services subscribed to, Handset brand, Price of handset and features present on this

most used handset

Personal Media Usage Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and

Magazines Daily duration of usage during weekdays and weekend for each of the media used Most watched TV channels by genre of channels, most read newspaper and magazines, most listened

to radio channel

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India Online Landscape Dataset(Information Coverage)

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Page 30: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Household’s Socio-Economic Profile Family classification by lifecycle stage, Family size Highest occupation and education level in the household, Neo-SEC Classification, CWE

Occupation, CWE Education, Conventional SEC classification Monthly Household Income (MHI), No. of earning members in the family, Average per

capita household income, Ownership status and size (carpet area) of house living in Durables and Kitchen wear owned in the household - House, Car, Motorcycle,

Scooter, Bicycle, B/W TV, Color TV, Home theater, TV Connection, Fridge, Washing

Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD

player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game

Player, Inverter/UPS, Electric iron, Geyser, Water purifier, Food processor, Toaster,

Sandwich maker, Electric chimney

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India Online Landscape Dataset(Information Coverage)

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Page 31: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Net usage status and dynamics Years of experience in using the net, Place of access (home, place of work, cyber café, transit,

choupal/gram panchayat) Net usage details by the most preferred place of access – frequency of usage, duration of usage, speed

of connection Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers,

newsletters) Popular languages of internet usage, most used websites for each of these languages Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review

products, use twitter, upload content online, etc. Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse

directly, Push mail), internet activities undertaken on the mobile phone, reasons for not using internet

on mobile where applicable

Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset) Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online

where applicable Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average

monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying,

average monthly spends Online payment modes used Motivations of buying online and problems faced while buying online

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India Online Landscape Dataset(Information Coverage)

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Page 32: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

India Online Landscape Dataset(Information Coverage)

32Confidential

Popular online activities undertaken and most used websites• Most used generic website/portal

• Whether undertake, and the most used website for each of the following online activities:

Emailing Instant Messaging/Chatting

Use Emailing on Mobile Follow Tweets

Info Search (English) Location/Map Search

Job Search Travel Search/Booking

Real Estate Info Online Shopping (other than travel products)

Search/Buy Books General News

Business/Financial News Financial Info (rates, quotes, etc.)

Net Banking Online Share Trading

PC to PC & PC to Phone based Net Telephony PC to Mobile messaging (SMS)

Matrimonial Search Dating/Friendship

Social Networking Sharing Pictures

Sharing Videos Watch Videos

Professional Networking Pay Bills Online

Gaming Stream/Listen to Music

Download Music Download Movies

Cricket Content Cinema Content

Non-cricket Sports Content Book Movie Tickets

Download Mobile Content Educational Info Search

Health & Lifestyle Info Online Education/Tutorials

E-greetings Astrology

Online Communities

Page 33: Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

Thank YouContact: [email protected], +91-97171-33445

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