Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

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Text of Juxt Credentials - Decoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses

  • CredentialDecoding Indian Consumers for Brand Marketers, Ad. Agencies & Online Businesses Partners:

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  • There is more relevant data available out there than we realize and this is only going to increase. Bring special focus on digital spaceUse internal and existing research data more, more often it is not required to collect fresh data Spend more time analyzing and insighting and not stick to 65:25:10 process allocation (65% time spent on information collection & collation, 25% time spent on managing the information and only about 10% time is spent on analyzing & discovering insight to take decisions)Know the questions only the right questions can lead to any meaningful analysis and insighting. Spend more time with the client team not all insights come from dataStatistics / analytics can really help making sense of the available data apply wiselyTime is of essence Not everything requires weeks to turn around *ConfidentialGuiding Principles

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  • Offerings*ConfidentialSome questions we answerServices

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  • JUXTLeading new age research in India*

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  • Formally started in August 2005. A pioneer in conducting highly robust large scale syndicated online as well as face-to-face studies in IndiaPlan to conduct surveys also through mobile phones by end of this year A frontrunner in syndicated research products in India:Well accepted syndicated studies in the Indian online spaceIndia Online, NRI Online, Online Brand Tracks, Website User FriendlinessBuilding a portfolio of syndicated studies in Indian consumer spaceIndia Mobile, Indian Urbanites, Indian Families, Indian Women, Indian Generations, Indian Affluents

    *ConfidentialLeading digital research in India!

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  • Syndicated data products for faster insightIndia Online, NRI OnlineCustomized primary quantitative market research insight solutionsProprietary research methodologies to add value to marketing decisionsBrand Momentux Brand Tracks, AdConnect Advertising Effectiveness ModelWebsite audit, web development & web effectiveness studiesWebsite Audit, WebConnect Website User Friendliness Study, Usability StudiesConfidentialPrimary Survey Based Solutions*

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  • Use the new age mediums (internet and mobile phones) to conduct all kinds of primary consumer market researchExperience of conducting large scale robust fieldwork for Mobile, Internet and Mobile Internet users estimate (110 city 216+ village 2 stage random sampling based face-to-face enumeration will be over in AMJ quarter)The largest consumer panel in the country to support own syndicated studies, also market the panel for custom studies 7 million+ supplementary access panel with associate partners (India Research Panel)Working on securing access to 20million plus consumers onlineBuilding capabilities to conduct multilingual online surveysWill be launching a mobile survey platform along with a stealth technology start up during JAS quarterRight from survey programming, targeting, back check and reporting abilityConfidentialPrimary Survey Based Solutions*

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  • Products & time series dataOn Internet users & behaviour (India Online, 2005-12) (example )On Internet using NRIs/PIOs (NRI Online, 2006-12)On Indian mobile users estimation & profile (2009-12)Lifestyle of Indian Consumers (2009-10)Indian consumers profile (India Consumer Landscape, 2005-2012)Proprietary copyrighted/trademarked methodologies like:Brand Track ModelAd Track ModelCustomer Satisfaction ModelWebsite user-friendliness Measurement Model Learning & data about internet activities/categories from series of customized assignmentsOne of the most robust dataset on non-travel ecommerce category (2006-12) ConfidentialJuxts Research Products & Methods*

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  • Helps identify business/investment opportunities through syndicated and subscription-based products Brings down time & cost of exploratory research drastically by combining expertise, business research & secondary researchHelps in identifying the right focus before designing consumer research Helps in thought leadership marketing by creating customized white papers/articles as well as forums on new/emerging areas In the pipeline: data products on digital economy indicatorsConfidentialSecondary and Business Research Services*

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  • MrutyunjayMrutyunjay brings in more than 15 years of experience in the market research and technology space. As a co-founder at Juxt he largely takes care of the new product development, operations & business development. He and his team continuously strive to develop & implement imaginative, original, credible and transparent research work to sustain & grow the 'new age market research company'. He is also involved in other interesting initiatives around Analytics, Digital Marketing, Skill Development and currently serves as founding member of Center for Marketing in Emerging Economies at IIM, Lucknow.

    Prior to Juxt, he worked with leading companies like IMRB International, IDC India, Convergys India Services, and Annik Systems (Quatro) and started his career with a Rural Development NGO (ASHA).

    At various points of his career he has led consumer research, strategic business researches, quality studies (CI/ Six Sigma), usability studies and change management projects. He has considerable exposure to market research projects from varied industries - TMT, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration. He also has functional consulting experience in implementing dashboards and reporting solutions in ERP environment.*ConfidentialKey People

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  • ShyamanujaA BE in computer science & engineering with post graduation in journalism, Shyamanuja has been analyzing the technology business and the impact of technology on business for close to 19 years. Known for his ability to accurately forecast new opportunities and trends, he was the first to identify and unequivocally predict opportunities such as the rise of offshore BPO, outsourced engineering services, and Indian e-commerce market, and many others. He is also credited with estimating and analyzing a number of ICT market segments for the first time.

    Befor joining Juxt, he was the editor of Dataquest, India's most well-known IT magazine. Prior to that, he served in different editorial positions. He has served as advisor and jury members in many government committes and industry bodies. He frequently speaks at industry forums and media as an independent commentator on issues and opportunities in Internet/digital business, ICT in public services, enterprise IT, corporate sustainability effforts, and the Indian IT and offshore outsourcing industries.

    He writes two blogsShyamanujaOne (shyamanuja.in) on areas of professional interest and Nothing To Declare (nothingtodeclare.in) on art, music and literature. He can be reached on Twitter at @shyamanuja.ConfidentialKey People*

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  • PARTNERS*

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  • Take the time to deeply understand client issues and build on prior learningDeliverables are appropriately focused on critical information gaps while our recommendations help guide the decision making process forwardTeam understands that deep market and customer insightsalone are not enough to drive decision making. Our experience allows us to shape presentations and communication in a way that will facilitate discussion, alignment, decision making.ConfidentialHigher order statistics based data analytics*

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  • KartikKartik manages overall business, client accounts and deliverables at Smart Mandate. Kartik has spent over 15 years in the MR industry. He started off as a quantitative researcher with MARG (currently AC Nielsen) and before his entry into entrepreneurship was responsible for setting up a full service branch for the Hansa Research Group (New Delhi), servicing both Indian and international clients. Kartik is an engineer and an MBA from Pune University. VivekVivek manages analytics learning and deployment within Smart Mandate. Exploring new methodologies, techniques and application of existing techniques is his forte. Vivek has over 14 years in MR, analytics and advertising, of which a substantial part has been spent in R&D to improve the deliverables from longitudinal consumer data by evolving new methods of analysis and mining the data for actionable marketing guidelines. He has served as a consultant to the different TNS (erstwhile NFO) branches within India and the SEA region in this capacity. His stint with the business intelligence division of TNS convinced him of his current vocation. Vivek is a post graduate in Management and an Economics major.ConfidentialKey People*

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  • Consumers are expressing themselves actively online. These conversations reflect emotions about brands, trends, social, cultural and political affairs. With insightful consumer analytics, we help you understand your consumers better, which in turn helps you engage better with them, create new products for them and empower them to further your cause. Such research can also be used to engage and empower your employees.Our source of information is always user generated online content. We do not solicit responses through questionnaires.Our Work: Lenovo (Globally) for Product Feedback and Video Consumption, GE Capital (Engagement Measurement), Avaya and KFC (Perception Audit).

    ConfidentialSocial Listening Based Solutions*

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  • DeepakDeepak sees the web bringing transparency to companies, reorganizing their business and making them talk in a different tone. In 2008, he started Drizzlin, a