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The most credible insights on Indian mobile users - Exhaustive: Based on a survey of 30,066 households across 109 cities/towns and 196 villages (based on a sample of 121,311 individuals/53,005 mobile users) Representative: The sample is representative of 94.8% of the Indian population (entire mainland India); covered 80 of the 88 NSSO regions Provides - A better understanding of the mobile universe Insights into the demographics of mobile users Insights into their usage of mobile services including VAS Asset ownership/media usage of mobile owning households Info at circle/operator/urban-rural/town class levels Useful for - Operators in understanding their customers better Operators for tapping new revenue opportunities Operators for benchmarking their key indicators versus competition Marketers/Operators for leveraging mobile’s potential as a marketing channel
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India Mobile Landscape 2013
Topline Understanding Mobile Users and Usage in
India
Exclusively Marketed by -
The most credible insights on Indian mobile users Exhaustive: Based on a survey of 30,066 households across 109
cities/towns and 196 villages (based on a sample of 121,311 individuals/53,005 mobile users)
Representative: The sample is representative of 94.8% of the Indian population (entire mainland India); covered 80 of the 88 NSSO regions
Provides A better understanding of the mobile universe Insights into the demographics of mobile users Insights into their usage of mobile services including VAS Asset ownership/media usage of mobile owning households Info at circle/operator/urban-rural/town class levels
Useful for Operators in understanding their customers better Operators for tapping new revenue opportunities Operators for benchmarking their key indicators versus competition Marketers/Operators for leveraging mobile’s potential as a marketing
channel
What is India Mobile Landscape 2013?
2
Findings At A Glance
3
India has 554.8 million mobile users Those users actively use 643.4 million SIMs (Active SIMs)
That is 1.16 active SIMs per user But they have as many as 773.9 million valid SIMs which they may or
may not be actively using (Live SIMs) That is 1.4 live SIMs per user
Mobile penetration in urban India is 70%; in rural India, it is 36%
There are 23.8 million users who use Internet on their mobile phone using any data connection such as GPRS/EDGE/3G As many as 110.8 million use services like music/games/video
download/bill pay etc using operators’ portals.
95% of all active connections are pre-paid
93% of those are on GSM networks; 7% are on CDMA
9% of the 554.8 million mobile users use multiple SIMs
The Mobile Universe
4
Rural India has already overtaken urban India in mobile usage. 54% of the users are in villages 298 million mobile users in rural India, using 346.7 million active SIMs 256.2 million mobile users in urban India, using 296.7 million active
SIMs
64% of the mobile users are male Gender divide clearly visible: 55% penetration among male; 37%
among female
More than 65% of the mobile users are below 35. Penetration is highest (75%) among 19-24 age group Still fairly low (44%) among teens and in 46-55 age group (44%)
Students (33%) and housewives (22%) together account for bulk (55%) of total mobile users
Mobile has clearly become a mass market product with fairly secular penetration across socio-economic categories, both in urban and rural India
Understanding the Users
5
There are 143.2 million Internet users in India Includes all those who access Internet through one or more of the
following: desktop/laptop; mobile data connections; mobile operators’ portals & smartTV
There are 23.8 million mobile data connection users 9.3 million of them access Internet only through mobile data
connection . This exclusive mobile Internet users’ base was almost non-existent two years back
There are 110.4 million users who use operators’ portals (on-deck) 48.6 million of them do not access Internet any other way.
Fairly similar penetration of mobile data users among operators Reliance is an exception. It lags behind while MTS is ahead of others
Very different usage by on-deck users and mobile data connection users Content download (games/music) predominant usage of on-deck users ‘Social’ is the word for data connection users: social networking, e-
mailing, instant messaging, video share/watch top four apps for mobile data users
The Rise and Rise of Data
6
Rule of Three is clearly visible Top three (Airtel, Vodafone, Idea) accounting for 69% of the user base Airtel leads with 30% of the user base
With 24% of its customers in top three urban socio-economic categories, Vodafone has the best distributed portfolio
However, if ‘data’ and ‘rural’ are the next opportunities, Airtel clearly leads others 61% of Airtel users in villages It accounts for 38% of all mobile data connection users
In the other potential segment, Youth, Idea leads, with 41% of its users being in the 13-24 age group
Airtel has a better gender ratio among the top three
The Service Providers Battle
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India has 596.4 million handsets
As many as 93% of users have one handset each
Nokia still leads with 47% of the active handset subscriber base Samsung follows at No 2 with close to half of that share Micromax is No 3, but LG in striking distance at No 4
Handsets’ journey towards becoming all purpose devices unabated More (51%) camera phones than non-camera phones among most
used handsets 31% of all most used phones have megapixel cameras
Almost half (49%) most-used phones have Mp3 players Only 18% have data connections (3% have 3G) in their most-used
phones 83% of most-used phones in use are color phones
English is still the phone-e-tic language 83% of users operate phone in English language, followed by Hindi,
which 9% users use
The Handset Story
8
Juxt Mobile Snapshot ReportsTM
9
1010
Overall Mobile UserLevel Dataset
All Mobile Users – Demographics,Psychographics, Mobile Device Usage, Mobile Internet Usage
India Mobile Universe
Car & 2-wheeler owning mobile users
Auto Owners Mobile
Social media users on the Mobile
Mobile Investors
Consumer SegmentDatasets (Individuals)
Mobile Youth 13-24 year old mobile users
Mobile Women Women mobile users
Mobile UrbanitesMobile users by their SEC profile
Mobile Socialites
Students using mobile
Mobile City/Circle
Mobile users by town classes/Circles
Mobile Borrowers
Students Mobile
Mobile using households as investors
Mobile Banking/Payment users
Mobile users who use banking/financial apps
Reports for Brand Owners
Mobile & Online
Net users using internet on mobile
Asset Owners Mobile
Shoppers Mobile
You can also create your own customizedConsumer Segment Dataset!* from the Information Areas covered!
Consumer SegmentDatasets (Households)
Mobile Intended Investors
Mobile Bharat Rural Mobile users
Family as a user of mobile phones Mobile Families
Mobile using households: Where do they shop?
Mobile using households as asset owners
Mobile using households as users of loan
products
Mobile using households who intend
to invest
Mobile Users using mobile banking
Mobile Service Provider Reports
All Mobile Users
Urban vs. Rural
Post Paid vs. Pre Paid
GSM vs. CDMA
Women Mobile Users
Youth Mobile Users
Circle Type• Post Paid vs. Pre Paid• GSM vs. CDMA• Mobile Operators• Mobile Handset Brands• Mobile Handset Price Points
Circles• Urban vs. Rural• Post Paid vs. Pre Paid• GSM vs. CDMA• Mobile Operators• Mobile Handset Brands• Mobile Handset Price Point
Mobile Operators• Urban vs. Rural• Post Paid vs. Pre Paid• Circle Type, Circles• Mobile Handset Brands• Mobile Handset Price Point
(Class Interval)• Multiple SIM users vs. Single SIM
users• Post Paid vs. Pre Paid• GSM vs. CDMA• Recharge Value (Class Interval)
You can also create your own customizedConsumer Segment Dataset!* from the Information Areas covered!
Mobile Handset Reports All Mobile Users
Handset Brands
Urban vs. Rural Handset Brands
Post Paid vs. Pre Paid Handset Brands Handset Price Ranges
GSM vs. CDMA Handset Brands Handset Price Ranges
Women Mobile Users Handset Brands Handset Price Ranges
Youth Mobile Users Handset Brands Handset Price Ranges
Town class Handset Brands Handset Price Ranges
Occupation Handset Brands Handset Price Ranges
Generations Handset Brands Handset Price Ranges
Multiple SIM users vs. Single SIM users Handset Brands Handset Price Ranges
Recharge Value (Class Interval) Handset Brands Handset Price Ranges
Information Areas Covered
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Size Estimates of Mobile Users in India All India, Rural/Urban, Town class-wise, Operator-wise, Circle-wise,
GSM/CDMA, Prepaid/Postpaid Total mobile phone using households, No. of mobile phones users per
household, Total no. of connections (SIMs) and handsets in the household, Total no. of ‘active’ connections (SIMs) and ‘active’ handsets in the household
Total mobile phone using individuals, ‘Total’ as well as ‘active’ mobile phones per individual (SIMs and Handsets), No. and proportion of 3G connections, No. of 3G compatible handsets, No. of ‘dual SIM’ handsets
Personal Demographics/Geographics of Mobile Users Gender, Age, Marital Status, Generational classification by age, Status
in the household (CWE, other earning or dependent member of the HH, Occupation, Individual Income (if earning)
Education, Medium of Education, Mother Tongue, Preferred language of reading, Religion
Region, State, Telecom circles, Urban/Rural, Circle Type, City Type, Village Type, Top 20 individual urban districts
Information Snapshot
14
Household Profile of Mobile Users Family size, Family classification by lifecycle stage Highest occupation & education levels in the HH, Neo-SEC
Classification, CWE Occupation & Education, Conventional SEC classification
Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income
Ownership status and size (carpet area) of house living in Asset owned in the household (House, Car, Motorcycle, Scooter,
Bicycle, TV, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube well/Pump, Transistor/Radio)
Loans Taken in the Household (Home Loan, Car Loan, Two Wheeler Loan, Educational Loan, Consumer Durable Loan, Business Loan, Personal Loan, Agricultural Loan, Health/Marriage/Social Occasion Loan)
Financial Assets in the Household (Equity, Bank FDs, Chit Fund, Land, House, Shop/Commercial Property, Jewlery)
Information Snapshot
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Household Profile of Mobile Users (Cont’d) Intended Investment in the Household (Real Estate, Equity, Jewelry,
Insurance, Higher Education) Intended Major Expenditure in the Household (Automobile, Furniture,
Home Improvement, International Travel, Large Social Events, Payment of Past Loan)
Usage of Mobile Service No. of SIMs, Service providers of all SIMs, Type of connection
technology, Type of connection plan Average minutes talked daily, Monthly bill, Whether uses internet on
any of these SIMs, Mode of accessing internet on mobile phone (or reason for not using internet on mobile), Usage of Operator Portals
Service Provider of most used SIM, Voice and Data Services subscribed on this most used connection, Type and brand of mobile applications used on this most used connection
Usage of Mobile Handset Brands, Features, Single/Multiple SIM handsets
Information Snapshot
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Methodology
17
Most ‘recent and representative’ survey-based estimates of mobile phone users in urban and rural India
User-ship estimates based on a very large land survey of over 121,311 individuals spread across all mainland states & union territories (covering all the telecom circles) of the country. Survey conducted in May–July 2013 among 24225 households in 109 towns and 5,841 households in 196 villages – a total of over 30,066 households
Most ‘comprehensive’ profiling of Indian mobile users – in their demographics, socio-economic and key mobile usage dynamics
A deeper profiling of the Indian mobile users, their consumption lifestyle and their mobile usage - including details about their location, economic status, and their mobile handset and service usage patterns and preferences
Demographic profiling and individual level SIM and handset ownerships data is based on all mobile using individuals living in the surveyed households. Mobile usage details and lifestyle profiling is based on the mobile using respondent members in the surveyed households (those answering questions on behalf of their respective households)
Offline Enumeration Study Overview
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A large-scale land survey was conducted to profile and estimate the Indian mobile users. The survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and union territories in India (covering all the key, and 80 of the total 88 regions in India as classified by NSSO) – all 23 telecom circles were covered extensively
Though the selection of towns and villages was ‘purposive’, the sampling within the towns was done on ‘2-stage random’ basis (firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of these randomly selected polling booths); within villages sampling was done on ‘systematic random’ basis (selection of every nth house in the village)
To estimate the mobile user-ship correctly and to make the findings representative of all mobile users in India (and not just of those surveyed), telecom circle-wise, urban town/village class and SEC combination level ‘household representation weights’ as derived from authentic ‘Govt. of India’ base-level population statistics (NSSO/Census 20111) were applied to the survey data
Offline Enumeration Study Methodology
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Offline Enumeration Study Geographical Coverage
20
Pricing
21
A. Each Dataset (In MS Excel format) : Rs. 1,50,000
B. Analyzed Topline Report (in MS Power Point format) : Rs. 2,00,000
C. Online Reporting Engine Access (Access to dataset data on Tableau Reporting Software) : Rs. 1,75,000 per log-in
D. Custom queries (48hrs turn around time from receiving payment)- 1 custom query (restricted to 5 data cuts/banners/top-breaks and 15 cross tabulated/side break tables within the available variables of the dataset): Rs. 50,000 - Annual upfront subscription of 12 queries in a calendar year (restricted to 5 data cuts/banners/top-breaks and 15 cross tabulated/side break tables within the available variables of the dataset): Rs. 2,50,000
Pricing*
22* Excluding Taxes
Combo Offers: If you want to order more than one format then, the pricing is as, A+B+C+D = Rs. 5,00,000 A+B+C = Rs. 3,50,000 B+C+D = Rs. 4,00,000 A+B = Rs. 2,50,000 A+C = Rs. 2,50,000 B+C = Rs. 2,50,000 B+D = Rs. 3,00,000
*A = Each Dataset (In MS Excel format) B = Analyzed Topline Report (in MS Power Point format) C = Online Reporting Engine Access (Access to dataset data on Tableau Reporting Software) D = Custom queries (as previous slide)
Trade Discounts:1. If ordering up to 4 reports/datasets etc. - Flat 15%2. 5 to 9 segment/vertical reports/datasets etc. - Flat 20%3. Above 10 segment/vertical reports/datasets etc. - Flat 25%4. For existing clients of Juxt, Smartmandate, TelecomWatch & Drizzlin there is +10% discount
Pricing*
23* Excluding Taxes
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: Customized Dataset Excels* Within 24-48 hours of payment confirmation
: Online Reporting tool - Tableau Login Within 12-24 hours of payment confirmation
: Analyzed Topline Report (Powerpoint presentation)
Within 5-7 working days of payment confirmation
Payment Terms & Delivery
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Thank You
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