Killer Analytics for Your Website

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Hotjar (Killer

Analytics for your

Website)


“What I lack in talent, I

compensate with my willingness

to grind it out. That's the secret of

my life.”

- Guy Kawasaki


Regardless of size and

popularity, each

company


needs multiple analytics

tools to understand

customer


needs, optimize sales

channels, and gather key


metrics to improve

website usability and

rankings.


Basically, it’s CrazyEgg,

Survey Monkey


, Qualaroo, and Click Tale

all in one.


Hotjar helps you identify

three


key elements of your site


: What brings a user to

the site;


what causes a user to

leave;


and what persuades a

user to act —


whether that be filling

out a


form or adding a product

to a cart.


Main features include:


Heatmaps


Heatmaps are one of the

core features Hotjar

offers.


You can see where

exactly you users click


and how they interact

with different elements

on the page.


The set up process is

easy – add Hotjar


code to your website’s

header, choose a


page you’d like to track

(up to 3


in free version), and get

daily insights on clicks,


scrolls, and other

interactions.


The Hotjar team also pre-

suggests 8


great heatmap tests to

gain better insights


, such as discovering

irrelevant features that

district


your readers or

optimizing your website

header.


Heatmaps allows you to

measure user

engagement.


You can see what page


elements users are

clicking on


and interacting with the

most.


Then you can use that

information


to test and modify your

designs


to get users clicking

what you want.


Recordings


You can record and view

up


to 300 user sessions on

your website


(unlimited in pro version)

to see.


how exactly your

customers surf through

the pages


Funnels


Create funnels to

discover at which


step the biggest

customer bounce occurs.


step the biggest

customer bounce occurs.


Is it your checkout form

or services page?


When you know where

exactly the problem


lies, you can easily fix it!


There are certain areas

of your site that matter

more


than others. Funnels

allow you


to target a flow of pages

that


lead to your conversion

rate goal.


This will show you which

step


in the flow you’re seeing

the most dropoffs.


Polls and Surveys


“All the tools in Hotjar

have their purpose.


I would say the most

actionable


of the features are polls

and surveys.


Collecting feedback

directly from visitors


and customers is

incredibly powerful.


To reveal the juicy

insights you


have to ask open-ended

questions


e.g. ‘Why didn’t you sign

up’


to an abandoning visitor

or ‘What


nearly stopped you’ to

the user that


did convert.” - says David

Darmanin, the man

behind the project.


Set up a special survey

on


pages with highest

bounce rates


to analyze why people

are leaving


your sight without

making a purchase.


Run surveys to

understand your clients


needs and offer them

exactly


what they need at the

price they’ll love!


Forms Analysis


Is your signup form too

complicated?


Do people fail at

checkout because it’s


too confusing? Find out

which fields off.


create the most concern

for


your visitors and get to

know why they are

dropping


“I was working with one

online


store. They had a neat

site,


well-optimized with quite

a


lot of traffic…but the

sales


were particularly low.

With Hotjar


it took less than a day to

identify


the problem: users

where intimidated


with the fact that they

needed


to include too much

personal data


at the check-out. We

simply


moved those fields to the

next


point and the sales

increased by 84%”


– says Stuart Langridge

from TopSpotMalta.com


Conclusion: Hotjar is

rather nifty


and indeed combines a

great


set of features essential

for


anyone selling any

products on


the web. For free you

receive powerful


insights and user-

behavior


patterns that can

skyrocket your


sales and reduce visitors

loss to the extreme

minimum.


Go on now and put hotjar

in your website !


“Dig your well before

you're thirsty.”

- Seth Godin


Sources :http://tech.co/hotjar-gain-killer-user-

behavior-analytics-2015-04

http://uxmovement.com/sponsors/hotjar-

all-in-one-heatmaps-and-feedback-tool/

http://tech.co/hotjar-gain-killer-user-behavior-analytics-2015-04

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Killer Analytics for Your Website