Miracle Grow

Ellie KlerleinNational Campaigns

National Council of La Raza

National Council of La Raza

• Largest national Latino civil rights and advocacy organization in the US

• Increase the Latino voice in federal legislative debates

• Network of 300 community organizations – service providers

National Calls

• Inform community on moving legislation and create action

• Segment list based on issue interest• ID activist willing to join a conference call• Use Salsa to promote calls and RSVP

participants– ID NCLR affiliates vs other organizations live on

call– ID possible anti’s

Event RSVP

Follow-up Actions

• Ask for commitments on the call for a variety of actions–Make calls to their members– Ask 25 other people to make calls– Ask grasstops to make calls– Collect postcards or personal stories– Place an op-ed in their local paper– Volunteer to be a local spokesperson

Boycott Intolerance

Arizona Boycott Action Example

• Mayor of Columbus, OH – no travel to AZ

• OH radio station contest to bank roll someone’s visit to AZ

Letters and Calls to OH Station and Clear Channel Headquarters

Letters and Calls to OH Station and Clear Channel Headquarters

• Nearly 5000 letters to OH station manager and CEO of Clear Channel Headquarters in day and half

• Over 100 phone calls via text message alert in one day

• Local group, OH Action Circle, tried to meet with station manager and deliver petition

• CC headquarters asked station to apologize• Local station responded to OH Action Circle• Station apologized a day later

Thank You Email