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Get the Latest Tricks for Online marketing for Generate your Business
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Online Marketing Strategy
Techiezens Infosystems Pvt. Ltd.A-157, Basement, Near Ramphal Chowk,Dwarka Sec – 7 Delhi, 110075 (India)Landline :+91 (11) 45525910Email Id :[email protected].
Contect Person:Mr. Rakesh NegiMobile:+91 9350595910
http://www.techiezens.com 8287335066
Define Business Goal
(re)Define KPI’s
Web Analytics Matrices
Quantitatives Matrices Qualitative Matrices
Analysis
Action Point
Control
Strategy Process User Pilot
Read more about the process on: http://userpilot.dk/index.php?id=68
http://www.techiezens.com 8287335066
Strategy Process User PilotWhich KPI’s ?
Who r the Customers
Quality the customers/ Markets
Touchpoint Strategy
Implementation
Measurement/optimization
http://www.techiezens.com 8287335066
The Marketing PlanHow do you define or summaries your medium-long term plans for digital channels
http://www.techiezens.com 8287335066
Online Strategy Model SOSTAC
http://www.techiezens.com 8287335066
Demand- , competitor- , intermediary analysis, Internal marketing audit, (SW)OT, SLEPT/PEST
Demand Analysis
http://www.techiezens.com 8287335066
Online resources like Google insights should be used to asses search volume and demand
Competitor Analysis
http://www.techiezens.com 8287335066
Diese et al. (2000) suggest the following equation to assess competitor brand perception: Customer value (brand perception) = Product quality X Service quality A shortcut to assess competitor performance on customer satisfaction:
TDC : 3,7/10 Telmore: 8,6/10 Bibob : 9,6/10
Internal Marketing Audit
http://www.techiezens.com 8287335066
The internal marketing audit asseses company performance on: Business effectiveness • Internet revenue contribution • Cost-benefit analysis of producing and updating website
Marketing effectiveness • Market share, sales, leads, retention rates etc.
Internet effectiveness • Unique visitors, conversion rates, goals etc.
Techiezens Infosystems Pvt Ltd
Website: http://www.techiezens.com
Address: A-157, Basement, Near
Ramphal Chowk, Dwarka Sec – 7 Delhi,
110075 (India) +91 (11) 45525910
http://www.techiezens.com 8287335066
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