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In May 2013, Knowmad re-launched the Intrinsics.net website. This presentation was used at the launch party.
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A Fresh New Look
Before 2008
2008 - 2012
2013
Website Goals
1. To create a powerful end-user experience with targeted audiences– Primary Audiences = Spa & Salon owners and
professionals
2. To increase distribution of product line
3. To increase sales by 8% in 2013.
New Features & Benefits
● Updated Brand Image
● Blog
● Full Product Catalog
● Lead Capture
● Social Media integration
● Sales Force integration
● Marketing Automation tools
Feature:Product Catalog
Feature:Promotions
Feature:Blog
Feature:Distributor Locator
Feature:Distributor Portal
2013 and beyond...
Digital Marketing Strategy
1. EasyLocator geographic location service
2. Bi-weekly blog posts
3. Email newsletter – blogs, promotions, events, product announcements
4. Visitor conversion optimization
5. Incremental improvements... (product reviews)
Your Turn...Grab an iPad and take a tour
Credits
1. Intrinsics – Lea Ann Cook, Kristi DuPlessi, George Hargrove
2. Barnhardt – Pete Chantry, James Walker, Kevin O'Rourke, Ann Margaret Bowers, Dennis Lee
3. Knowmad – Van Wilson, Diona Kidd, William McKee
4. The Alison Group – Kari Rehnlund, Mark Alison
