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I recently attended the LBMA Geofencing event in Toronto. This is my summary and thoughts on what I saw. For more info on the LBMA (Location Based Marketing Association) visit their website at www.thelbma.com
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mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
The LBMA @TheLBMA
Asif Khan @AsifRKhan
Alexis Zamkow @AlexisZamkow
DMTI Spatial @DMTI_Spatial
Maponics @Maponics
Steve Anderson @Steve_Media
Tim Berners-Lee @timberners_lee
Nihal Mehta @nihalmehta
Kerry Munro @KerryMunrois
Saturday, September 21, 13
mars-philter.ca
BIG DATA“90% OF ALL DATA IN THE WORLD HAS BEEN CREATED IN THE LAST 2 YEARS” IBM
DATA IS COMING IN FAST, IN LARGE AMOUNTS AND FROM MANY DIFFERENT SENSORS. BUT WITH ALL OF THIS DATA, WE NEED TO USE HUMAN INTELLIGENCE TO UNCOVER INSIGHTS.
Synopsis of the 2012 LBMA Event: Geofencing
Let creatives take a bath in data http://bit.ly/IqJVvL
Saturday, September 21, 13
mars-philter.ca
BRANDS ARE MISSING OUT ON THE MOVE. 100,000 HOMES MOVE YEARLY! 27% OF CANADIANS SAY THEY WILL MOVE IN NEXT 2 YEARS.
81% OF PEOPLE MOVING SAID THEY WILL CHANGE STORES/BRANDS
GROCERY, GAS AND MEDIA ARE THE HIGHEST CATEGORIES FOR SWITCHING.
CANADA POST
Synopsis of the 2012 LBMA Event: Geofencing
http://www.slideshare.net/TheLBMA
Saturday, September 21, 13
mars-philter.ca
LAYERING DATA FROM RETAILER FROM SOCIALFROM STATS CANFROM GOOGLEFROM CANADA POSTFROM ANYWHERE
THE FUTURE BELONGS TO DATA AND GIS NIJA’S
Synopsis of the 2012 LBMA Event: Geofencing
http://www.giscloud.com
Saturday, September 21, 13
mars-philter.ca
USING TOOLS LIKE THE CANADA POST PRECISION TARGETER.
LEARN ABOUT FAMILY SIZELEARN ABOUT JOB TITLESLEARN ABOUT AVERAGE INCOMELEARN ABOUT EDUCATION
DM TO FAMILIES WITH 3 KIDS THAT MAKE OVER 100K AND LIVE 10 MINUTES FROM STORE
MAP THE CUSTOMER
Synopsis of the 2012 LBMA Event: Geofencing
http://www.canadapost.ca/cpo/mc/business/tools/precisiontargeter/default.jsf?LOCALE=en&ecid=murl11007998
Saturday, September 21, 13
mars-philter.ca
DATA BELONGS IN A DIGITAL BOX NOT A MAILBOX
Synopsis of the 2012 LBMA Event: Geofencing
WHY? MORE SECUREMORE PRIVATEMORE RELIABLE
NO MORE JUNK MAIL
Kerry Munro - digital delivery division
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
http://www.youtube.com/watch?v=pqHWAE8GDEk
KLM CHECKIN SURPRISESOCIAL + LOCATION = CUSTOMIZED LOYALTY
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
DON’T BUY PLAYERS BUY WINSIDENTIFY THE STATISTICS THAT MATTER.MONEYBALL CHANGED THE PROCESS OF MAKING DECISIONS. IT AFFECTED THE ECONOMIC FOOD CHAIN OF BASEBALL
http://www.youtube.com/watch?v=L-ZHLfhU4vA
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
“IT ISN’T THE CONSUMER’S JOB TO KNOW WHAT THEY WANT” STEVE JOBS
“IF YOU ASKED MY CUSTOMERS WHAT THEY WANTED THEY WOULD HAVE SAID A FASTER HORSE.”HENRY FORD
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
LOCATIONGEO FENCING IS A RADIUS AROUND A STORE OR LOCATION
LOCATION IS NOT JUST MOBILE. LOCATION IS ANY MEDIA THAT CAN INFLUENCE A PLACE.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
http://www.youtube.com/watch?feature=player_embedded&v=st5tlTj_YNY
MAGNUM PLEASURE HUNTREWARDS FOR FINDING CHOCOLATE BONBONS
Saturday, September 21, 13
mars-philter.ca
HOW FAR WILL YOUR CUSTOMERSTRAVEL?
Synopsis of the 2012 LBMA Event: Geofencing
45% OF CUSTOMERS WILL NOT TRAVEL FOR 10% OFF.
BUT THEY WILL TRAVEL UP TO 30 MINUTES FOR 25% OFF.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
+ LOCATION + DATA + SOCIAL MEDIA
THE SHOPPER IS NOW THE MOST IMPORTANT MEDIA
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
ING DIGITAL FREE THROW BOARDS CONNECT SOCIAL AND LOCATION
http://youtu.be/24deLfYGH5E
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
PRIVACYDO YOU CARE?
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
THIS IS WHY LOCATION-BASED APPS ARE ENEMY ONE FOR CONSUMERS CONCERNED ABOUT PRIVACY.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
POSITIVE AND NEGATIVE FEEDBACK IN REAL TIME. FIND OUT EXACTLY WHAT PEOPLE ARE SAYING ABOUT YOU OR YOUR BRAND.
DATASIFT.COM
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
THE INTERNET WILL BE FIRST, USERS ARE REQUESTING IT NOW. RETAILERS WILL BE SECOND.
RETAILERS HAVE BEEN COLLECTING DATA FOR YEARS THIS MAY COME TO AN END
TIM BERNERS-LEEDEMAND YOUR DATA FROM GOOGLE AND FACEBOOK
http://bit.ly/HMo6Td
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
GETTING THE SHOPPER’S DATA WILL MEAN GIVING SOMETHING UP AND BEING HONEST.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
WITH SOCIAL DATA WE CAN START TO MAXIMIZE THE POSITIVE AND MINIMIZE THE NEGATIVE.
START COLLECTING SOCIAL AND SEARCH DATA THAT WILL HELP GATHER SHOPPER INSIGHTS.
THERE ARE 40,280 MOMS IN CANADA WITH KIDS BETWEEN THE AGES OF 0-12YRS OLD ON FACEBOOK.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
LOCATION TOOLSFOR PROJECTS AND CLIENTS
Saturday, September 21, 13
mars-philter.ca
LIVEHOODS.ORG
Synopsis of the 2012 LBMA Event: Geofencing
LIVEHOODS PLOTTING ON MAP. UNDERSTAND THE FLOW OF PEOPLE AND NEIGHBOURHOODS. CREATIVELY USING THE DATA TO MAKE MORE INFORMED DECISIONS.
Saturday, September 21, 13
mars-philter.ca
SOCIAL MEDIAMOMENT
LOCAL RESPONSEHELPS MARKETERS REPOND TO REAL TIME CONSUMER INTENT
HTTPS://LOCALRESPONSE.COM
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
Front Flip
http://www.youtube.com/watch?feature=player_embedded&v=gDE052nzHxI
Saturday, September 21, 13
mars-philter.ca
BANJO TOOK 9 MONTHS TO REACH 1 MILLION USERS. FACEBOOK TOOK 12 MONTHS.
Synopsis of the 2012 LBMA Event: Geofencing
REAL TIME VIEW OF WHAT’S HAPPENING ANYWHERE IN THE WORLD.
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
http://vimeo.com/37709985
Saturday, September 21, 13
mars-philter.ca
SEARCH GOING SOCIAL,SOCIAL GOING MOBILE
YOU SELECT YOUR ACTIVITY AND YOUR LOCATION. FRIENDS AROUND YOU RECOMMEND PLACES OR MOVIES IN REAL TIME. IF YOU REFER A PLACE OR MOVIE AND YOUR FRIEND LIKES IT, YOU GET BADGES.
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
LOCATIONAPPSFOR FUN
Saturday, September 21, 13
mars-philter.ca
IT’S 10PM DO YOU KNOW WHERE YOURKIDS ARE? THEY KNOW WHERE YOU ARE.
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
REAL TIME SCHOOL BUSLOCATIONS ANYTIME ANYWHERE
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
\http://vimeo.com/35375509
Saturday, September 21, 13
mars-philter.ca
Synopsis of the 2012 LBMA Event: Geofencing
UNDERSTANDING THE VALUE OF DATA WILL HELP YOU MAKE MORE EDUCATED AND STRATEGIC DECISIONS ABOUT MARKETING IN A DIGITAL WORLD.
Saturday, September 21, 13
mars-philter.ca
THANKS.
167 King Street East, Second FloorToronto, Ontario, M5A 1J4416.365.0460www.mars-philter.ca@marsphilter
Synopsis of the 2012 LBMA Event: Geofencing
@kevinhisko
[email protected], Canada · http://www.philtercommunications.com
Saturday, September 21, 13
