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Leading a Gen Y Sales Team and Driving Results

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Lead an inside sales team of 15 12 are on-site, 3 are remote 14 out of 15 are Generation Y #15 is pretty close Average age is about

25 years old

Don’t want to get rid of anyone Very low turnover - the good people are

staying On budget financially

At our current pace, we have the opportunity to have a better bottom line, percentage wise, than outside sales

Overview of Who Gen Y is

What Motivates Gen Y

Gen Y in Inside Sales

Specific Ideas on How to Drive Results

There is no consensus over the exact birth dates that define Gen Y, but the broadest definition includes the more than 70 million Americans born from 1977 to 2002.

Also known by some as Echo Boomers and Millennials.

Estimated to be 25% of the total U.S. population.

High Expectations of Self High Expectations of Employers Management Style Expectations Programmed & Nurtured High-performance & High-maintenance Immediate Responsibility & Impact

Ongoing Learning Goal-oriented Total Comfort with Technology Conflicts Over Casual Dress Value Work-life Balance About Constant Change

Friendship is a strong motivator for them - Gen Y workers will choose a job just to be with their friends.

They want to spend their time in meaningful and useful ways.

Source: Bridge Group, Inc.

Inside Sales by Generation:

Boomers – 23%

Gen X – 43%

Gen Y – 34%

Source: Bridge Group, Inc.

In July 2010, youth unemployment reached 19.1%, the highest ever recorded since the rate was first tracked in 1948.

The average student loan debt among students graduating with a four year degree is $23,186, according to FinAidn

By Design, Not Default Work Hard, Play Hard Positive Environment Challenges vs. Problems Good or Great Day Only Fun x 3 Always End the Day with a Good Call “It is like a cult.”

Specific Candidate Profile Over 90% of Team Came from Referrals Referral Bonus Paid Big Check Picture Team Landing Page Personality Assessment “A” Players Only

Open Door Policy MBWA One-on-one Coaching Positive & Supportive Been in Their Shoes Job is to Help Them

Advance in Their Career

Talk About it: In Job Ad During Interview Process At Every Employee Interview On Page 1 of On-boarding Guide

Ask them what they want and how you can help them get there.

Promote your people to other departments. Make it part of your team culture.

The #1 Question. What to Do?

Put it in the job ad. Talk about it in the interview process. Make it ongoing, not an event. Do it everyday! Have mentors involved.

Sales Meeting Every Morning Agenda Numbers Recognition & Reward Call / Article / Email of the Day Meetings that Day Upcoming Events

Lunch & Learns Once a Month, Any Subject

Personal Team Member Introductions Welcome Card and Letter Office Tour with Introductions First Day Outline On-boarding Guide All Set Up (Desk, phone, business cards, etc.) Email Announcement to Office Taken to Lunch Every Day 1st Week Nordstrom Gift Card

Dual Monitors Wireless Headset BlackBerry that receives

office VMs Floating Laptops All Calls Recorded and

Accessible

Local Area Codes Call Software / Lead Management CRM TV Monitor on Wall with real-time results Team Landing Page on company website Videos for testimonials & team promotions

Breaks & Lunch Not Scheduled Freedom of Vacation Time 20% of the Year –

Travel, training, mentoring & job shadowing Exposure to Variety

Subjects Geographic Regions

Travel 4 times a year to other offices

Go on appointments with outside sales people

Converse with outside sales people on a daily basis

Guest office in our work space (visitors)

Training at Corporate office Introductions to EMT Monthly team e-mails sent to company Quarterly newsletter sent to EMT Periodic training from SME’s Attendance at industry conferences

Base salary Monthly bonus

Paid on the 30th of every month

Paid on sales and activity from prior month

Comprehensive benefits plan

Spiffs Contests

Gen Y is special. Make your inside sales team special

too.