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Business901

Lean Marketing Game from the Inside-Out

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I shutter when I think about it. But some organizations have to start this way. Not my recommended method.

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Page 1: Lean Marketing Game from the Inside-Out

Business901

Page 2: Lean Marketing Game from the Inside-Out

Inside – Out

Business901

Page 4: Lean Marketing Game from the Inside-Out
Page 5: Lean Marketing Game from the Inside-Out

Business901

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Pre-Purchase Purchase Post Purchase

Line of Interaction

Line of Visibility

Line of Internal Interaction

Page 8: Lean Marketing Game from the Inside-Out
Page 9: Lean Marketing Game from the Inside-Out

Not used at this time

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Services – Information

Not used at this time

Page 11: Lean Marketing Game from the Inside-Out

Business901

Page 12: Lean Marketing Game from the Inside-Out

Not Used At this time

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Page 14: Lean Marketing Game from the Inside-Out

Services – Information

Page 15: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

Line of Interaction

Line of Visibility

Line of Internal Interaction

On Stage Actions

Back Stage Actions

Support Processes

Page 16: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Back Stage Actions

Support Processes

Line of Interaction

Line of Visibility

Line of Internal Interaction

Page 17: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Back Stage Actions

Support Processes

Page 18: Lean Marketing Game from the Inside-Out

Engage Connect Customize Collaborate Advocate

Page 19: Lean Marketing Game from the Inside-Out

$5,000 $2,000 $2,000 $1,500 $3,000

Engage Connect Customize Collaborate Advocate

Page 20: Lean Marketing Game from the Inside-Out

Marketing

Service IT

IT

Sales Acctng

Purchasing

Sales Service Sales

Consultant Vendor Vendor

Marketing

Partner

Service

Sales Service

IT

Engage Connect Customize Collaborate Advocate

Page 21: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Back Stage Actions

Support Processes

Page 22: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Page 23: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

Back Stage Actions

Page 24: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

Support Processes

Page 25: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

Page 26: Lean Marketing Game from the Inside-Out
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Page 29: Lean Marketing Game from the Inside-Out

Purchasing

Service

Sales

Service

IT

Page 30: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Back Stage Actions

Support Processes

Page 31: Lean Marketing Game from the Inside-Out

Pre-Purchase Purchase Post Purchase

On Stage Actions

Back Stage Actions

Support Processes

Customer Desired Re-actions

Page 32: Lean Marketing Game from the Inside-Out

Engage Connect Customize Collaborate Advocate

Page 33: Lean Marketing Game from the Inside-Out
Page 34: Lean Marketing Game from the Inside-Out

Engage Connect Customize Collaborate Advocate

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Page 37: Lean Marketing Game from the Inside-Out

Services – Information

Page 38: Lean Marketing Game from the Inside-Out

Customer Experiences (Actions)

On Stage Actions

Back Stage Actions

Support Processes

Line of Interaction

Line of Visibility

Line of Internal Interaction

Page 39: Lean Marketing Game from the Inside-Out

Customer Experiences (Actions)

On Stage Actions

Back Stage Actions

Support Processes

Line of Interaction

Line of Visibility

Line of Internal Interaction

Page 40: Lean Marketing Game from the Inside-Out
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Resources Used Books: This is Service Design Thinking: Basics - Tools - Cases Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated The Experience Economy: Work Is Theater & Every Business a Stage Websites: Business901” http://business901.com

Page 44: Lean Marketing Game from the Inside-Out

Our Mission is to bring

Continuous Improvement

to Sales and Marketing.

Or engage with us……

Page 45: Lean Marketing Game from the Inside-Out