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The slides from the introduction to Lean Business Methodology from the Victoria, BC Lean Startup Meetup.meetup.com/Lean-Startup-Victoria
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2. This meetup is not about how to write a business plan. The end result is not a PowerPoint slide deck for a VC presentation. 3. Instead, we want to get our hands dirty talking to customers, partners, and competitors to leap into the chaos and uncertainly of how a startup actually works. 4. Well learn how to useabusiness modelto brainstorm each part of a company,customer developmentto get out of the building and see whether anyone would want and use your product, andagile developmentto help us rapidly iterate our products into something customers will use and buy. 5. The goal is to have avalidatedbusiness model that can bootstrap profitably or raise capital 6. Engineering 245 The Lean LaunchPad Session 1: Overview/Business Models/Customer Development Professors Steve Blank, Ann Miura-Ko, Jon Feiber http://e245.stanford.edu/ 7. Reading
8. How to Build A Startup Idea Size Opportunity Business Model Customer Development 9. How to Build A Startup Idea Sizeof the Opportunity Business Model(s) CustomerDiscovery CustomerValidation Theory Practice 10. How to Build A Startup Idea Sizeof the Opportunity Business Model(s) CustomerDiscovery CustomerValidation 11. An Idea is _Not_ aCompany 12. Size of Opportunity 13. Small BusinessStartups Small Business Startup
14. Small BusinessStartups
16. ScalableStartup Scalable Startup Large Company >$100M/year
17. Very DifferentStartup Goals Small Business Startup
Scalable Startup Large Company
18. Venture FirmsInvest inScalable Startups Small Business Startup Scalable Startup Large Company 19. Market/Opportunity Analysis
20. How Big is the Pie? Total Available Market Total Available Market
21. How Big is My Slice? Served Available Market
ServedAvailableMarket Total Available Market 22. How Much Can I Eat? Target Market
Total Available Market TargetMarket Served Available Market 23. Segmentation Identification of groups most likely to buy TargetMarket
Total Available Market Served Available Market 24. Market Size: Summary
25. Business Model 26. What Is a BusinessModel ?
* Alex Osterwalder 27. 9 building blocksof a business model: 28. CUSTOMER SEGMENTS which customers and users are you serving?which jobs do they really want to get done? 29. VALUE PROPOSITIONS what are you offering them? what is thatgetting done for them? do they care? 30. CHANNELS how does each customer segment want to be reached? through which interaction points? 31. CUSTOMER RELATIONSHIPS what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? 32. REVENUE STREAMS what are customers really willing to pay for? how?are you generating transactional or recurring revenues? 33. KEY RESOURCES which resources underpin your business model? which assets are essential? 34. KEY ACTIVITIES which activities do you need to perform well in your business model? what is crucial? 35. KEY PARTNERS which partners and suppliers leverage your model?who do you need to rely on? 36. COST STRUCTURE what is the resulting cost structure?which key elements drive your costs? 37. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities keyresources value proposition 38. sketch out your business model 39. 9 Guesses Guess Guess Guess Guess Guess Guess Guess Guess Guess 40. But, Realize They re Hypotheses 41. More startupsfail froma lack of customersthan from a failure of product development (focus on who more than what) 42.
Customer Development Team Agile Development 43. ThePivot