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10 Trends in Asian entertainment
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Leisure Asia: 10 Insights into Asian entertainment
Asia 5Bringing you a flavour of businesstrends in Asia...in just 5 minutes
A Futures Coaching initiativewww.futurescoaching.com
Macao attracts 25 million visitors & expected 2011 gambling revenue of $35Bn is at least 3x that of Las Vegas (Source: Straits Times)
Singapore is actively considering doubling its casinos to 4
I bet you can
Still popular – Japanese Pachinko parlours rake in an incredible $300Bn!, 4x the size of the global casino market
(source: PWC)
Music, random jackpots, customisation keep players coming
a load of balls
India added 20M ft² of retail space in 2010-2011, going from 190 to 280 Malls in the process (source CBRE).
Whilst deregulation has just been put on hold again, Indians are shopping as never before
shopping
Manga remains popular, worth $3.6Bn in 2007
(Source: Cube)
Evolving genres include self published Dojinshi novels and Yaoi manga (depicting idealised gay
relationships - but aimed at female audience?!)
Yaoi was worth $262Mn in 2010 (source: Yano research)
hello boys
k-pop
The winner of MTV's European award for best worldwide act was Bigbang from Korea
Pop culture has spead in Korea since the late 1990s and, worldwide, 182 hallyu fanclubs attract 3.3Mn members
what's new?
The common greating amongst Shanghai's young is 'what's new?'
Bars close and others launch seemingly overnight, keeping the
night scene fresh
social networking
Users in Japan spend on average 2.9 hours online; in China it's 2.7; USA 2.3 (source: Business Insider)
Facebook is gradually taking over in Asia, but China still blocks it
in the picture
Instagram is a worldwide photo
sharing phenomenon with 2 million users
(source: Mashable)
It's very popular in countries such as
Singapore, Philippines, Japan and Korea
Whilst mobile gaming is growing, Massively MultiplayerOnline Role-Playing Games (MMORPG) remain huge
World of Warcraft has 5.5Mn gamers in the East; only 4.5Mn in the West. Overall, gaming was worth$5Bn in Asia in 2009 vs $3.8Bn in USA (source: MMO Hut)
Cheap & engaging, Chinese govt. runs anti-addiction campaigns
gaming
Quote from a Western businessman in Shanghai:“I'm selling my liver to open up hotels”
Getting down to business in China can take 6 months of socialising in order to establish the relationship (hic)
When leisure is work
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