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Real Lessons for Small Business: Running a Business by the Numbers Join serial entrepreneur and small business owner and advisor, Scott Juetten to hear a perspective on how he manages by the numbers and what a few minutes a month can do for a business.
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Real Lessons for Small Business Running a business by the numbers
Speaker Series
Scott Juetten, CEO, Small Business AdvisorFASTSIGNS, SJ ConsultingBellevue, WA
Introducing…
What are We in Business For?
Job Pass it along to family Build and Sell Cash Cow Inspired to be your own boss Hobby Next Apple Combination of the above
Pains of Being a Small Business
• At the mercy of ….• We’re specialists in our field, not in finance
Working IN (vs. ON) the business
The E Myth (Gerber)
What’s the Temperature of Your Business Today?
Who’s Flying the Plane?….Are you ready to land at any time?
“What gets measured gets done.”
• What are your key performance indicators?• Figure out what can be measured and then
delegated so you don’t have to be the CEO of every metric in your business
• Imagine what your business could look like if you improved it just 1% per week or even better 1% every day.
Finance is essential
AccountingLooks back
Because we have to comply
FinanceLooks forward
Because we want to plan
Other KPI Opportunities
• Financial– Budget to Actual– GP,COGS– By lines of business- what’s your most profitable?– Revenue per employee– Production Rate Per Hour
• Customer Satisfaction• All of these help a business owner get a temperature read
on the business.
Share to Execute Sharing with the team Manage by the
agreed upon metric rather than to a personality.
Accountability: Who owns which metric?
Make an employee CEO of something.
They need to own something because you can’t own it all.
26% Revenue growth
(sales)
$23k Avg. cost/FTE
per month
(staff)
$1,700 Avg. marketing spend/ month
(marketing)
Your Advisors Need to be part of your vision dashboard too.• Relationship with:
– Bookkeeper– CPA– Advisors/Coach– Key Staff– Trade Associations
how am I doing?
What Next?
• I Started Small– Picked 3 most concerning areas– Build a solid budget you can plan
from– Monitor your results over a
defined time period.– Interpret the business intelligence– Assign & Adjust
Share the Results
• You can’t react alone• Make the results visual to everyone• Share in the winnings• Reset expectations• Re-measure
– “What gets measured gets done.”
• Stay the course!
What’s happening
with your business while you’re busy
working in it?
Practice Proactive Management and in 30 minutes a month you’d know
“In a few minutes each month, we get to see a clear picture of our finances and can manage
our goals”
$69/mo + setup
Our Customers
Thank You!
