Leverage Your LinkedIn

@COMPASSB#JCISocialGenius

STEP BY STEP

1. What is LinkedIn

2. Your Personal Profile

3. Your Company Page

4. Your LinkedIn Strategy

STEP ONEWhat is LinkedIn?

WHAT IS LINKEDIN?

What it is not…

• Not your Resume

• Not Facebook

• Not All About You

What it is…

• A professional network

• A search engine

WHAT IS LINKEDIN?

LinkedIn Algorithm

• Relevance Profile Completeness

Most In-Common Connections

Currently Employed

• Talent and Influence Skills

STEP TWOPersonal Profile

PERSONAL PROFILE

• Professional Headshot

• Keyword rich headline

• Add your contact info

• Add customer websites

• Customize your URL

• Add multiple languages

PERSONAL PROFILE

• Keyword rich summary

• First Person

• Call to Action

• Add multimedia

Video

Slide Presentations

White Papers

PERSONAL PROFILE

Applications for LinkedIn Profiles

• SlideShare

• TripIt

• Behance Portfolio Display

• WordPress

• Amazon Reading List

• Legal Updates

• Lawyer Ratings

PERSONAL PROFILE

• Keyword rich job description

• Company description

• List of services

• Job description = solution to problems

• Add multimedia

Video

Slide Presentations

White Papers

PERSONAL PROFILE

• Add up to 50 skills

• Give skill endorsements to get skill endorsements

• Most people will reciprocate

PERSONAL PROFILE

• A recommendation is a written statement

• A skill endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile.

STEP THREECompany Profile

COMPANY PROFILE

Requirements!Interests > Company > Add a Company

• Current company employee

• Position listed in Experience section

• Company email

• Unique domain email

• Intermediate or All Star Profile Strength

• Several connections

COMPANY PAGE

Home Page

• General Description

Key Facts

Products and Services

Specialties

Location / Website / Company Type / Industry

• Home Page Graphic (no hyperlink)

• UPDATES!

BE SOCIAL! It is a social network afterall

Share valuable content, news, promotions, etc.

COMPANY PAGE

COMPANY PAGE

Products / Services

• Products Page Sliders (up to 3)

First product - highlighted on the home page

Add hyperlink

• Individual Product Descriptions

Add photos

Ask your clients to recommend an individual product or service

No hyperlinks :(

COMPANY PAGE

STEP FOURLinkedIn Strategy

LINKEDIN STRATEGY

Set Your Measurable Goals

• Goals + Metrics Increase brand visibility IMPRESSIONS

Thought leadership + reach LIKES, COMMENTS, SHARES

Increase traffic to website CLICK THRUS

Generate qualified leads OPT-INS

• Landing Pages

• Outline a Timeline

LINKEDIN STRATEGYMetrics

VISIBILITY

• Number of Profile Views

• Number of Connections

ENGAGEMENT

• Your Updates Views

• Likes and comments on Updates

COMPANY INSIGHTS

• Page Statistics

• Follower Statistics

LINKEDIN STRATEGY

Set Your Target

Industry

Revenue

Gender

Position

Groups

Advanced Search

LINKEDIN STRATEGY

LINKEDIN STRATEGY

LINKEDIN STRATEGY

Action Items

• Invite employees, clients, customers, vendors and partners to: Join your network

Follow your Company Page

Recommend and Endorse You

Recommend your Company’s products

• Provide Value in your Status Updates

• Take online relationships offline

• Take offline relationships online

LINKEDIN STRATEGY

Thought Leadership Program

• Train employees

• Update and optimize their profiles

• Tie it into an incentive program

• Have them provide interesting and valuable content con a regular basis

• Leadership starts at the top: must have executive buy in to work effectively

LINKEDIN STRATEGYGroups

• Select 2-3 groups to engage in consistently

• Good amount of members

• Good amount of active members

• Quality of the membership & Interaction

• Identify top influencers

• Provide valuable content• Landing Pages

• Opt-in to newsletter

• Register for an event

THANK YOU!