Leveraging LinkedInFor Leads and Relationships

4/16/2013

Chris ReillyUnleashed Online Media

1

The state of LinkedIn and business social networking in 2013

13 ways to grow your reach in 2013 Questions/Answers

Agenda

2

Largest team of Google Certified AdWords Professionals in WA, ID, & MT

In operations since 2009 Search, Social, Display, Video, and

Mobile Ad planning, logistics, and optimization

About Unleashed Online Media

3

The State of LinkedIn

4

The State of LinkedIn

5

The State of LinkedIn

6

The State of LinkedIn

7

The State of LinkedIn

8

Popularity by Industry

9

Popularity by Industry

10

How they make money

11

Your online “first impression” Add photos, videos, presentations,

languages, education, certifications & more

People tend to look for company names, number of connections, and titles first.

Build a better profile!

12

Post a photo and nice description Link to individual products or

services on your website and seek recommendations

Spend some time with your “Insights”

Improve your company page

13

Belonging isn’t enough! Join local groups or industry relevant

ones anywhere in the world Post useful content and answer

questions Consider starting your own

group!

Participate in Groups

14

Case study

Email chris@unleashed-online for full study15

Demonstrate your expertise Be thorough, prompt, and precise. Linking to blog with detailed answers

can be helpful Nobody likes self-promotional answers NOT possible in in Answers anymore,

try groups or Quora instead

Answer People’s Questions

16

Post relevant articles that help your potential customers

Find content with niche forums, AllTop, Reddit, StumbleUpon, and Twitter

Use RSS to manage time effectively Try Buffer or Hootsuite to Schedule

Content – even consider automating with IFTTT

Share content updates

17

LinkedIn.com/DirectAds Target a large enough audience CEO’s are hard to reach via LinkedIn Ads CPC is safer, but CPM can perform better Write ads with strong calls to action NEW skill targeting and video ad formats

Advertise your practice

18

Search for Jobs in your area of expertise

Reach out with an InMail to the decision-maker, not recruiters

Include references from similar projects

Works great on Craigslist as well

Find projects via Jobs

19

Use Search to find great prospects

Write a very personalized, soft intro Include references from similar

projects Avoid selling, just ask for a meeting

Reach Out With InMail

20

Endorse friends, partners, and clients Each person you endorse gets an email Recommendations carry more weight Associate yourself with strong brands

by writing recommendations on their pages

Endorse and Recommend Others

21

See who is looking at your profile Follow up with InMail or offline

contact Don’t mention you saw their “view”

Learn to love Profile Views

22

Send messages to people when they join new companies

Write a personal note when somebody updates their title

Ask open-ended questions to see if there are opportunities

Congratulate people!

23

Find what businesses are similar to your best customers on their company page profile

Ask for a recommendation from your best customer

Send an InMail to similar company, referencing the work you did for your best customer and asking for a meeting

“People Also Viewed”

24

RAPPORTIVE.COM Follow people in seconds! Check out what is happening

in their social world and have something to mention

Only works with gMail

Grow your reach with Rapportive

25

QUESTIONS?

26