19
Leveraging LinkedIn

Leveraging LinkedIn

  • View
    1.018

  • Download
    0

Embed Size (px)

DESCRIPTION

Learn the proper follow up procedure after meetings and events using connections through LinkedIn. Learn how connected you really are.

Citation preview

Page 1: Leveraging LinkedIn

Leveraging LinkedIn

Page 2: Leveraging LinkedIn

LinkedIn and the Sales Process

• What do you use LinkedIn for?

• How much time do you spend on LinkedIn weekly?

Page 3: Leveraging LinkedIn

LinkedIn and the Sales Process

Who are your current connections?

Existing/ Prospective

Clients

Former Colleagues &

School Friends

Page 4: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 1

Complete your profile

Page 5: Leveraging LinkedIn

Profile Tips

• Descriptive headline

• Describe where you work and its differentiators versus what you do

• Always include a link to the corporate site

Page 6: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 2

Use keywords in your Profile and proof Your Profile

Page 7: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 3

Leverage collected business cards

Page 8: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 4

Make a list of individuals you know and would like to connect with

Page 9: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 5

Connect to contacts after every meeting/event with a personal

note

Page 10: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 6

Conduct an advanced search using titles and/or industry to see

potential connections

Page 11: Leveraging LinkedIn
Page 12: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 7

Ask your shared connections if they’d mind introducing you

Page 13: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 8

Leverage profiles to get to know your prospects before and after

meetings

Page 14: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 9

Follow clients and prospective client companies on LinkedIn

Page 15: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 10

Regularly post what you’re working on and ISI news

E.g. ISI just completed testing for a new custom electrical panel for Rolls Royce

Page 16: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 11

Join LinkedIn Groups:Add new groups regularly

Page 17: Leveraging LinkedIn

LinkedIn Groups

• Former employer alumni groups

• Alma mater groups (as many as you can)

• Local groups: LinkedColumbus, Interactive Marketers of Ohio, TechLife Columbus,Columbus Marketing Executives

• Associations

Page 18: Leveraging LinkedIn
Page 19: Leveraging LinkedIn

LinkedIn and the Sales Process

Step 12

Participate in discussions and start them on LinkedIn Groups