Leveraging the Power of LinkedIn

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  • Wednesday, June 15, 2016

    Allison Beauchesne, MA

  • 414 million professionals

    61 million senior level influencers

    40 million decision makers

    6.8 million c-level execs

    3 million MBA grads

    WHY?

    Statistics provided by LinkedIns 1st Quarter 2016 Results

  • Its in the content

    WHY?

  • BEHIND THE SCREEN

  • MARKET TO WHO MATTERS

  • THE POWER OF LINKEDINCOMPANY PAGE

    SHOWCASE PAGE

    SLIDESHARE

  • THE POWER OF LINKEDINSPONSORED CONTENT

    INMAIL

    PAID ADVERTISING

    PULSE

  • THE POWER OF THE POST

  • STANDING OUT

  • WHERE TO BEGIN?

    Ask these 5 questions

    1. Is your personal profile up to date with relevant industry information, job descriptions, external links, etc?

    2. Do you have a business page ready for your business?

    3. Have you joined groups, connected with influencers and follow pages/organizations that are relevant to you and your business?

    4. Have you connected strategically with people you are interested in networking with?

    5. Are you checking your notifications and news feed at least once per day?

    6. What is your goal on LinkedIn?

  • THANKS

    Allison Beauchesne

    www.linkedin.com/ambeauchesne

    *Also check out The

    Sophisticated Marketers

    Guide to LinkedIn