Upload
arik-hanson
View
7
Download
1
Tags:
Embed Size (px)
DESCRIPTION
How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.
Citation preview
“Likeable” content: How to create social content that gets clicks
Arik C. Hanson
Principal, ACH Communications
Many brands are doing this…
Your job: Help your brands do this!
Help your brand master social content creation.
Here’s how.
32 actionable tips and examples.
#1: Ask yourself: What would I want to read about?
#2: Work hard to create “Bookmarkable” posts
#3: Shine the spotlight your community (but not just anyone)
#4: Write about topics no one else is writing about
#5: Develop list posts that are out of the ordinary
#6: What’s on YOUR mind? (it IS blogging after all)
#7: Always bring your publishing device (and know how to publish on the run)
#8: Look for opportunities to share the heavy lifting
#9: Take a contrarian viewpoint
#10: Put your reporter hat on
#11: Tell your story thru photos
Brands that get social content: Intel
#12: Scan hashtags within your industry on Twitter
#13: Scan Twitter lists within your industry
#14: Develop an industry blog list
#15: Search Quora for common questions in your industry
#16: Aggregate and curate
#17: Review session topics at upcoming conferences
#18: Review articles in industry enewsletters
#19: Learn to art direct
Brands that get social content: Starbucks
#20: Use advertising as your post
#21: Branded photos still work
#22: Celebrate holidays creatively (just not too much)
#23: Make quotes visual
#24: Make the mundane visual
Brands that get social content: Oreo
#25: When possible—ZOOM!
#26: Don’t be afraid to go “off brand” (if it’s “on audience”)
Brands that get social content: Chobani
#27: Play off internet memes (when it makes sense)
#28: Try a different perspective
#29: Don’t settle for posed shots
Brands that get social content: B&Js
#30: Get the shot no one else can
#31: Fans like creativity—not necessarily your brand
OK, one more…
#32: KIRSS
Questions?
More:
arikhanson.com
@arikhanson
Talking Points