“Likeable” content: How to create social content that gets clicks

Arik C. Hanson

Principal, ACH Communications

Many brands are doing this…

Your job: Help your brands do this!

Help your brand master social content creation.

Here’s how.

32 actionable tips and examples.

#1: Ask yourself: What would I want to read about?

#2: Work hard to create “Bookmarkable” posts

#3: Shine the spotlight your community (but not just anyone)

#4: Write about topics no one else is writing about

#5: Develop list posts that are out of the ordinary

#6: What’s on YOUR mind? (it IS blogging after all)

#7: Always bring your publishing device (and know how to publish on the run)

#8: Look for opportunities to share the heavy lifting

#9: Take a contrarian viewpoint

#10: Put your reporter hat on

#11: Tell your story thru photos

Brands that get social content: Intel

#12: Scan hashtags within your industry on Twitter

#13: Scan Twitter lists within your industry

#14: Develop an industry blog list

#15: Search Quora for common questions in your industry

#16: Aggregate and curate

#17: Review session topics at upcoming conferences

#18: Review articles in industry enewsletters

#19: Learn to art direct

Brands that get social content: Starbucks

#20: Use advertising as your post

#21: Branded photos still work

#22: Celebrate holidays creatively (just not too much)

#23: Make quotes visual

#24: Make the mundane visual

Brands that get social content: Oreo

#25: When possible—ZOOM!

#26: Don’t be afraid to go “off brand” (if it’s “on audience”)

Brands that get social content: Chobani

#27: Play off internet memes (when it makes sense)

#28: Try a different perspective

#29: Don’t settle for posed shots

Brands that get social content: B&Js

#30: Get the shot no one else can

#31: Fans like creativity—not necessarily your brand

OK, one more…

#32: KIRSS

Questions?

More:

arikhanson.com

@arikhanson

Talking Points