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Just like it says on the tin, this presentation highlights linkbuilding tips for SEO in a marketing style, which provides far more benefits than just linkbuilding for linkbuilding sake. Let us know what you think...
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Linkbuilding Tips, Marketing Style!
2011
Think!
Think about your target audience
Where can they be found on the www
What interests them
What do they need or want to know
Research!
Find authoritative or influential websites also targeted at your audience
Find content gaps online on subjects your audience would be interested in
Look for high traffic keywords around your subject matter which are not as competitive
Creative!
Bring your research together & write about the subject matter in a new & engaging way
Optimise!
Keyword rich content title
Only a few times - spam should be for sandwiches!
Keywords in the content
One keyword rich link back to your site
Outreach!
Say why you chose them & how your content will add value to their website
Don’t be mysterious, tell them what this amazing content is
Offer the content exclusively, make them feel special
Make the keyword rich anchor text & linking URL clear
Mind your Ps and Qs, it really does pay to be nice
Results!
1. Reputation: You get a keyword rich anchor text link back to your site to help your rankings
2. Lead Generation: You get higher quality traffic from the link which you can measure in analytics under referring traffic
3. Traffic: Your content alone can drive traffic by ranking for niche keywords in the title
4. Brand Awareness: You get more of your content in front of your target audience
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