Ebook series 2015

Key Stats and

How do people useStrategies and Tactics

What LinkedIn SuccessEtiquette tips and Recommended

DemographicsSuccess

Looks LikeGuidelines Tools

LinkedIn?

Before we go into details, here’s a simple intro for those of you who may be new to this channel. LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

It's different than other social networking sites like Myspace and Facebook because it's designed specifically for professional networking -- finding a job, discovering sales leads, connecting with potential business partners -- rather than simply finding friends or sharing photos, videos and music.

Key Stats &

Demographics (Global)

Total # of users: 350 million usersNumber of new LinkedIn members per second: 2

Geographical reach of LinkedIn200 countries & territories25 million LinkedIn profiles are viewed every day

LinkedIn Age Demographic Number of Users

Percentage of User Base

18-29 45 Million 15%

30-49 81 Million 27%

50-64 72 Million 24%

65+ 39 Million 13%

One in three professionals on the planet are on

LinkedIn

44% of members are female | 56% of members are male

41% of millionaires use LinkedIn | +3 million businesses

have LinkedIn company pages

How do people use

LinkedIn?LinkedIn can be used for so many different reasons. It can both benefit an individual or any kind of business. It just depends on each’s goals.

LinkedIn is not only for individuals but it is also the better place for businesses, brands or companies. LinkedIn is a fantastic platform for generating business to business leads, this signals that LinkedIn is one that can bring your business a number of opportunities and useful connections.

If you’re an individual, LinkedIn is the place to show your own professional background, skills, and expertise. It is basically your online resume… and more. Through LinkedIn, you can connect to and be recommended by business employers, managers and colleagues, making your profile stronger and more credible. Either you can use your LinkedIn profile to find a job or for a job to find you.

Businesses use LinkedIn to get better leads

With better conversion rate than Facebook or Twitter, LinkedIn can help your business grow more. Your mileage may vary, but this certainly signals that LinkedIn is very useful when it comes to generating leads.

Get more leads by:

Keeping your company page up-to-date

Using the products and services spotlight

Soliciting recommendations for your products from your

customers

Building thought leadership

Establishing yourself and your company/business as an authority in your niche will help build authority and trust among your previous, current and future customers. LinkedIn's different features can help brands stay up-to-date on users' professional networks, in addition to establishing a business presence and for sharing company news.

How do businesses use

LinkedIn?

Building Trust

Build trust by not over-promoting your brand. Advocacy and word-of-mouth magic happen through positive engagement. When brands engage with customers, they’re building strong relationships based on respect and trust. Because of this, customers will "like" the brand and perhaps even love it thereby promoting it onto their own profiles.

LinkedIn drives business value because it is based on a user's professional interests and background. Thus, this makes it an obvious and natural fit for sharing brand-based updates, news, and info; as well as driving traffic to company-focused websites.

How do businesses use

LinkedIn?

Strategies and tactics for

SUCCESS for Individuals

Personal use

Complete your personal profile thoroughly and honestly. Nothing says amateur than an incomplete profile. A complete profile will help when contacting with others. Use professional photos.

Your portrait should show professionalism and at the same time, your personality.

Start with your warm market. Find your connections and reach out. Once in a while, call someone you haven't talked to recently and send them a note— without needing anything—just to say hi or share something interesting that you think they'll enjoy.

Use your personal profile links such as Facebook or Twitter so people can find you and see your cooler side.

Strategies and tactics for

SUCCESS for Individuals

Participate in Groups

Your personal authority and trust can be boosted, leading to new opportunities, leads, and connections. Participating in groups is a functionality only currently available to individuals.

Since LinkedIn continues to become a place for people to share quality content, make sure to grab that chance by sharing not only relevant content but also high-quality ones.

First is always

Complete your company profile and keep it up-to-date. If you change your structure or have company news to share, be sure you're updating your company page on LinkedIn; this will update in your followers' newsfeeds.

Make updating your LinkedIn page part of the compliance process when fundamental updates occur at your company, as LinkedIn is often a source of truth for individuals doing research.

Make sure to respond to your posts, reviews, and questions. If a user leaves a product review, thank them. If they have a complaint, address it. Answer questions and offer advice and assistance.

Strategies and tactics for

SUCCESS for Businesses

Show Personality

LinkedIn can be an amazing source of competitive intelligence for your business. Follow your competitors' pages and watch for their news, updates, and employee changes. Certain exits and job openings can provide insight into strategic direction.

Secure your company’s customized URL so people can easily find you.

Have all your employees follow your company and encourage engagement.

Give your business page personality and use it to showcase who and what you are. Use all the features that LinkedIn offers like adding in a video, tell a story, and just give your audience a truthful idea of who you are, what you do for them and how you are helping them. Also try asking them what they want to tell you.

Strategies and tactics for

SUCCESS for Businesses

LinkedIn evolved from being the go-to for job seekers to the perfect place for sharing valuable content to customers.

Coca-Cola: "LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye. "That's obviously a different audience. It's a professional audience. It's professional social network versus more of a social network. We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.".IBM:  With more than 2 million

followers, IBM has surely attracted a lot of followers through using valuable content thereby generating engagement and interaction among its audience.

What LinkedIn Success

Looks Like

Hewlett Packard: HP is the perfect example of doing LinkedIn right. HP’s posts consistently attracted their followers plus it’s Career tab was populated with chock-full of videos and testimonials from its employees – building a reputation that is so true.

L’Oreal L’Oreal’s not only making sure to be on top of the cosmetics era but also one of the best in LinkedIn.

What LinkedIn Success

Looks Like

Etiquette Tips and

Guidelines@commenter’sname

While LinkedIn has no smart user alerts, using the @name when responding to comments on your Page or in Groups is a good practice to keep conversation flow coherent and directed. However, LinkedIn did recently start doing an activity alert; instead of just emails, it now tells people when conversations that they've been part of are updated.

Fix broken windows

You want to make sure to clean any spam from your LinkedIn Groups. Members—especially those who need new jobs or other types of promotion—sometimes have a problem telling spam and low-quality postings from what you need to engage and grow your community. Be gentle and empathic, but make sure to have rules for your group which you can cite when moderating comments.

Etiquette Tips and

Guidelines

Avoid the invite frenzy

Keep your invites to a minimum. Try to get as many relevant connections as you can. Invite those profiles you think would really help you with your goals or those people who you get inspiration from. Just don’t get a lot of fishes just because they’re readily available.

Write a letter

The person you idolize or the person who you wish to partner with may both be on LinkedIn. If so, email them with a personally written letter telling them your reason why you are approaching them. Be honest, true and don’t ever sell.

Sharing content

Not all your content needs to be shared on LinkedIn, as what you share here can very easily reflect on your professional reputation or make you look self-absorbed. Avoid tools that automatically posts to other platforms cause the effect might not be rewarding. Above all, be conscious and aware of what you're sharing, and try not to share too much—since connections are so important, LinkedIn is one place where you really don't want to be hidden from people's feeds.

Discussions

There are ways to view LinkedIn Group activity in "Discussions" under "Choose Your View: Latest Discussions" and "What's Happening." "What's Happening" shows the discussions with the most recent activity, so you can keep tabs on current conversations. "Latest Discussions" shows the most recently posted discussions.

Etiquette Tips and

Guidelines

Be real

It’s easily seen if you are wearing a façade in your LinkedIn profile or in the discussions you join in. Always be yourself and make your actions genuine. When you want to connect with people, try to compose your own invite intro. Not really try but do. Writing your own letter would send the signal of you being sincere since you took time to write the person. This shows you value him/her.

Ask to be recommended

Ask for recommendations. Recommendations can really make a big impact on your, business or individual. Make sure to ask recommendations from persons, customers or companies that knows you well. This makes the recommendation more real and relevant. Also, to help the person you are asking a recommendation from, be specific as to what work you want recommended on. Be polite in asking recommendations.

Etiquette Tips and

Guidelines

TrueSocialMetricsUse TrueSocial Metrics if you need a huge amount of data regarding engagement on your LinkedIn page.

LinkedIn for OutlookInsights on everyone you email and meet with. Directly within Outlook.This app works in: Outlook 2013 or later, Outlook Online.

BufferThis app can help you basic basic analytics on all your posts – either in your groups, company or individual pages. It can even let you schedule your posts.

Recommended

Tools

http://whatis.techtarget.com/definition/LinkedIn

http://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm

http://www.businessinsider.com/linkedin-as-a-marketing-and-brand-platform-2014-9

https://www.linkedin.com/pulse/20141118182103-28964915-social-media-user-statistics-age-demographics-for-2014

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/2/

http://www.jeffbullas.com/2014/12/02/25-linkedin-facts-and-statistics-you-need-to-share/

https://www.linkedin.com/pulse/linkedin-tips-what-you-must-know-b2b-marketing-jerome-knyszewski

http://www.marketingprofs.com/charts/2014/25107/how-people-use-linkedin-infographic

http://www.nasp.com/article/D6ACE463-8C0E/29-linkedin-tips-tricks-and-strategies-for-success.html

http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages

https://www.linkedin.com/company/1009?trk=tyah

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Reference

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