Linkedin 2012

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Laptops de última generación.

LINKEDIN

ABOUT

http://es.press.linkedin.com/about

• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. • The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn

had a total of 4,500 members in the network. • As of June 30, 2012 (the end of the second quarter), professionals are signing up to join LinkedIn

at a rate of approximately two new members per second. • The company is publicly held and has a diversified business model with revenues coming from

hiring solutions, marketing solutions and premium subscriptions.

Company Background



• As of August 2, 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories.

• Sixty-two percent of LinkedIn members are located outside of the United States, as of August 2, 2012.

• LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.

• Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.

• The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.

• LinkedIn is currently available in eighteen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.

• As of June 30, 2012, LinkedIn has 2,861 full-time employees located around the world. LinkedIn started off 2012 with about 2,100 full-time employees worldwide, up from around 1,000 at the beginning of 2011 and about 500 at the beginning of 2010.

Facts


USUARIOS

http://www.alexa.com/siteinfo/linkedin.com

Linkedin.com has a three-month global Alexa traffic rank of 13, and search engines refer about 9% of visits to the site. The time spent in a typical visit to the site is approximately eight minutes, with 39 seconds spent on each pageview. The site can be found in the “Social Networking” category. Linkedin.com has been online for more than nine years.


http://www.socialbakers.com/linkedin-statistics

Usuarios a nivel mundial

154 727 127




# País Linkedin Facebook Penetración

1 Estados Unidos 65 445 702 160 694 600 21.10%

2 India 15 396 526 52 189 440 1.31%

3 Reino Unido 9 582 299 38 441 840 15.37%

4 Brasil 8 726 127 55 171 000 4.34%

5 Canadá 5 875 157 17 562 920 17.40%

6 Francia 3 780 649 24 451 280 5.84%

7 Italia 3 457 446 21 910 800 5.95%

8 Holanda 3 429 544 6 898 600 20.43%

9 Australia 3 241 470 11 296 400 15.24%

10 España 3 224 543 16 255 240 6.93%

Usuarios de LinkedIn y % de penetración





http://www.linkedin.com/

Usuarios de Linkedin

108 755 Penetración 1.18%



Reach % Change

Yesterday 2.99% -33%

7 day 4.19% +6.9%

1 month 4.41% -15%

3 month 5.026% -8.45%

Estimated percentage of global internet users who visit linkedin.com


http://siteanalytics.compete.com/linkedin.com/

Visitantes únicos US

http://siteanalytics.compete.com/linkedin.com/


Usuarios de Linkedin por empresa - Perú

# Empresa Usuarios

1 Banco de crédito BCP 2 261

2 Pontificia Universidad Católica del Perú

1 144

3 Scotiabank Perú 630

4 Marina de Guerra del Perú 595

5 IBM 582

6 Telefónica del Perú 527

7 Nextel del Perú S.A. 479

8 América Movil Perú S.A.C. 444

9 CENCOSUD Perú S.A. 418

10 Petróleos del Perú S.A. 392



Usuarios de Linkedin por sector - Perú

# Empresa Usuarios

1 Servicios y tecnología de la información 11 329

2 Telecomunicaciones 9 257

3 Minería y metalurgia 7 478

4 Actividades bancarias 6 892

5 Petróleo y energia 6310

6 Marketing y publicidad 6 238

7 Consultoría de estrategía y operaciones 5 326

8 Construcción 5 319

9 Servicios financieros 4 528

10 Recursos humanos 3 744



Usuarios de Linkedin por universidad - Perú

# Empresa Usuarios

1 Pontificia Universidad Católica del Perú 21 836

2 Universidad de Lima 7 211

3 Universidad Nacional Mayor de San Marcos 5 006

4 Universidad Peruana de Ciencias Aplicadas 4 940

5 Universidad ESAN 3 896

6 Universidad Ricardo Palma 3 677

7 Universidad Nacional de Ingeniería 3 235

8 Universidad de San Martín de Porres 3 040

9 Universidad del Pacífico 2 923

10 Universidad de Buenos Aires 2 633



Usuarios de Linkedin por años de experiencia - Perú

# Años Usuarios

1 Menos de 1 año 6112

2 De 1 a 2 años 17 813

3 De 3 a 5 años 30 564

4 De 6 a 10 años 38 785

5 Más de 10 años 59 579



Usuarios de Linkedin por función - Perú

# Función Usuarios

1 Administración 11 548

2 Consultor 9 383

3 Ventas 7 544

4 Tecnología de la información 7 348

5 Ingeniería 6 455

6 Finanzas 6 160

7 Creativo 4 599

8 Empresario 4254

9 Empresario 4 254


AUDIENCIA


Based on internet averages, linkedin.com is visited more frequently by users who are graduate schooleducated and browse this site from work.



Audience Demographics for Linkedin.com


https://www.google.com/adplanner/site_profile#siteDetails?uid=d%252Bwww.linkedin.com&geo=001&lp=false


https://www.google.com/adplanner/site_profile











Estadísticas de tráfico

Empresa Worldwide

Unique visitors (estimated cookies) 230 M

Unique visitors (users) 98M

Reach 5.2%

Page views 2.7B

Total visits 400M

Avg visits per cookie 1.8

Avg time on site 8:50


NETWORKING

http://es.wikipedia.org/wiki/Red_social

El establecimiento combinado de contactos (blended networking) es una aproximación a la red social que combina elementos en línea y del mundo real para crear una mezcla. Una red social de personas es combinada si se establece mediante eventos cara a cara y una comunidad en línea. Los dos elementos de la mezcla se complementan el uno al otro.

http://es.wikipedia.org/wiki/Red_social

http://mrinetwork.com/company/press-room/media-releases/accepted-job-offers-are-being-made-faster-and-after-fewer-interviews-than-a-year-ago-says-latest-survey-of-mrinetwork%C2%AE-recruiters/

LinkedIn is one of the best ways for candidates to get in front of recruiters. Ninety percent of recruiters reported using the site to identify candidates and more than three quarters (77 percent) of recruiters say they proactively seek out candidates through LinkedIn groups.















































Only 15 percent of recruiters say they post job listings to Facebook and 11 percent to Twitter.















































More than half (55 percent) of recruiters use some kind of social media to keep in touch with candidates, including those who didn't get an offer.














































Agosto 2012

Business

Linkedin 2012