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Lead Collection Tool

LinkedIn Ads Lead Collection

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Summary of how to use the LinkedIn Ads Lead Collection Tool

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Page 1: LinkedIn Ads Lead Collection

Lead Collection Tool

Page 2: LinkedIn Ads Lead Collection

Lead Collection Tool

1 Easily Allow Members to Request Contact

2 No Need for Members to Fill Out Form

4 Contact Leads through LinkedIn or Email

3 Capture Leads, and Research Members

Page 3: LinkedIn Ads Lead Collection

Easy Implementation

In each campaign, you can choose to use the lead collection tool:

• Click Edit• Choose Yes, and Save

Page 4: LinkedIn Ads Lead Collection

Lead Collection Tool

When a Linkedin Member clicks on your ad,the Lead Generation Bar appears above your landing page

Page 5: LinkedIn Ads Lead Collection

Leads Tab

• Filter contacts by time, campaign you received the lead from, or whether or not they were contacted

• Research the types of users who asked to be contacted, such as seniority level, group affiliations, or company

Members who request contact appear in the leads tab on LinkedIn Ads

Page 6: LinkedIn Ads Lead Collection

Contact through the Leads Tab

• Reach Out to qualified leads with personalized messages via InMail, or email (if they share it)

Warm leads turn warmer when you have similar connections

Page 7: LinkedIn Ads Lead Collection

Thank You.

Page 8: LinkedIn Ads Lead Collection