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LinkedIn Confidential ©2013 All Rights Reserved
Expanding Beyond your Existing Network
Board Member Connect
LinkedIn Confidential ©2013 All Rights Reserved
You need a powerful network of connections in order to achieve
your mission
LinkedIn Confidential ©2013 All Rights Reserved
You
Your next development director
Your future board member
A real estate lawyer interested in doing pro
bono work
A local funder who can support your cause
Your Board
Using your board’s network to achieve your mission is key. LinkedIn can help!
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LinkedIn Confidential ©2013 All Rights Reserved
In these slides…..
Learn how to make powerful connections on LinkedIn, leveraging your board’s network
Discover the advantages of using LinkedIn to recruit board members
Explore LinkedIn’s new program - LinkedIn Board Member Connect - and get all the details on how you can apply for a complimentary membership (a $1,000 annual value)
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Leverage Your Board’s Network
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
Your board is the gateway to the people that will open doors
for your organization
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn makes it easy to work with your board to find the
right talent for your needs
LinkedIn Confidential ©2013 All Rights Reserved
First, you need to make sure you are
connected to your board on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved 9
Decide what you’re looking for
Search your network
Connect and build relationships
You need the right connections to: Attract future board
members Secure funding Connect with top-quality
professional volunteers
LinkedIn eliminates the “who do you know” game by enabling you to visualize your board’s network.
Next, search for the connections to support your mission, leveraging your board’s network
LinkedIn Confidential ©2013 All Rights Reserved 10
A strategy consultant to help build your 3-year plan
A part-time accountant to maintain your books
A graphic designer to create a new logo
Decide what you’re looking for….
LinkedIn Confidential ©2013 All Rights Reserved 11
Search your network, using Advanced Search….
Enter your target criteria in LinkedIn’s Advanced Search:
http://www.linkedin.com/search?trk=advsrch
LinkedIn Confidential ©2013 All Rights Reserved
Look for 1st and 2nd degree connections– they are your strongest connections.
Connect and start the conversation….
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LinkedIn Confidential ©2013 All Rights Reserved
Discover the advantages of recruiting board members on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved 14
“We need someone with a tech background”
“Who do you know with a software background that’s VP or above? Maybe from that big local IT consulting company?”(Repeat many times with all of your board members)
“Found a candidate! Let’s get to know her better.”
ScreeningWho do you knowgame
Governancecommittee
Recruiting board members normally looks like….
LinkedIn Confidential ©2013 All Rights Reserved 15
“Hey Ed, I see you have a connection to that local IT consulting company – I think John Doe might be a great fit for the board. What do you think? Could you provide an introduction?”
Recruiting board members on LinkedIn can look like….
“We need someone with a tech background”
“John seems interested. Let’s get to know him better.”
ScreeningRequested TargetedIntroductions
Governancecommittee
LinkedIn Confidential ©2013 All Rights Reserved
Join LinkedIn Board Member Connect
LinkedIn Confidential ©2013 All Rights Reserved 17
LinkedIn Board Connect is a free service that helps you quickly identify connections to potential board members with the precise skills and background you’re looking for by leveraging the LinkedIn platform and a premium search tool called Talent Finder
LinkedIn Platform
Talent Finder
Board Connect+ =
What is LinkedIn Board Member Connect?
LinkedIn Confidential ©2013 All Rights Reserved 18
• Once you know the profile of who you are looking for, LinkedIn Board Connect super-powers your search
• Search your board’s network using the same product that corporate recruiters use to hire top talent
• Board Connect allows you to narrow by seniority, company size, past employers, years of experience, Fortune 1000 firm, and more
LinkedIn Board Connect helps you identify high potential board candidates through enhanced search capabilities with free access to LinkedIn’s Talent Finder (a $1000 annual value)
Learn how to make the most of LinkedIn through exclusive webcasts
Get access to a powerfully connected nonprofit peer network with membership to the Board Connect group
Define who you are looking for
LinkedInBoardConnect
Request SpecificIntroductions
Screening
How can LinkedIn Board Member Connect help you?
LinkedIn Confidential ©2013 All Rights Reserved 19
1. You, along with your board, define who you are looking for
2. Instead of spending time playing the “who do you know” game, search intelligently with premium search filters such as years of experience and job function
3. Identify a short list of candidates (review their profiles instantly)
4. Ask your board for specific introductions or send a direct inMail
5. Continue with the normal vetting and screening process
For more information on board recruiting or board roles and responsibilities visit: www.boardsource.org
Recruiting great board members on LinkedIn is easy
Need Help?
If you’re not sure how to get started on your board recruitment strategy, our friends at BoardSource can help.
Get answers to these and many more questions: What are the basic responsibilities of nonprofit boards? What are the responsibilities of individual board members? How should a nonprofit board of directors be structured? What questions should we ask our potential board members? How can we promote diversity while avoiding tokenism? How do we keep board members informed?
And access valuable tools and resources that can help guide your recruitment strategy: Recruiting a Stronger Board The Board Building Cycle
LinkedIn Confidential ©2013 All Rights Reserved
The connections you need to change the world are here.
Let us help you find them.
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LinkedIn Confidential ©2013 All Rights Reserved
Apply for an invitation to join LinkedIn Board Member Connect
at:
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http://nonprofits.linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved 23
LinkedIn Confidential ©2013 All Rights Reserved
Appendix: Making the Case to Join LinkedIn Board Member Connect
How to Share LinkedIn Board Connect with your Board
LinkedIn Confidential ©2013 All Rights Reserved
Use the following slides to present LinkedIn Board Member Connect
at your next board meeting.
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LinkedIn Confidential ©2013 All Rights Reserved 26
We need connections to help us achieve our mission – and that starts by having board members like you join our cause.
Instead of asking around and spending so much time playing the “who do you know” game, we can search our networks intelligently with LinkedIn
When we are looking for a new board member, the recruiting committee can identify a short list of candidates on LinkedIn (and review their resumes instantly), then ask board members for specific introductions
LinkedIn can help us search faster but we still need to conduct our normal vetting process
How can LinkedIn help us recruit new board members?
LinkedIn Confidential ©2013 All Rights Reserved 27
How does LinkedIn Board Member Connect work?
LinkedIn Board Connect allows us to quickly search the networks of all board members that are already using LinkedIn and are connected to the ED or recruiting committee chair.
The recruiting committee will use our LinkedIn network as-is – we don’t need to spend time setting up a new tool or system.
Keeping your LinkedIn network up-to-date is the most important factor in successful searches.
Once we identify a candidate, we’ll ask you for an introduction to the individual.
We will never cold call your connections!
LinkedIn Confidential ©2013 All Rights Reserved 28
Identify high potential board candidates through enhanced search capabilities using LinkedIn’s Talent Finder (a $1000 annual value)
Learn how to make the most of LinkedIn through exclusive product tutorials
Get access to a powerfully connected nonprofit peer network with membership to the Board Connect group
What is included with LinkedIn Board Member Connect?
LinkedIn Confidential ©2013 All Rights Reserved 29
In order to search your network, you must be registered with LinkedIn and you must be connected to the ED or recruiting committee chair or whomever is doing the searching.
The ED or recruiting committee chair will be able to see your connections through the search and then will ask you for specific introductions when appropriate.
You don’t need to add any additional features or register for anything new to participate.
We simply provide our EIN to LinkedIn and the individual in charge of recruiting will have the features activated on his/her own LinkedIn account.
What do you need to do?