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Expanding Beyond your Existing Network LinkedIn Confidential ©2013 All Rights Reserved Board Member Connect

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Page 1: Linkedin bd member connect

LinkedIn Confidential ©2013 All Rights Reserved

Expanding Beyond your Existing Network

Board Member Connect

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LinkedIn Confidential ©2013 All Rights Reserved

You need a powerful network of connections in order to achieve

your mission

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LinkedIn Confidential ©2013 All Rights Reserved

You

Your next development director

Your future board member

A real estate lawyer interested in doing pro

bono work

A local funder who can support your cause

Your Board

Using your board’s network to achieve your mission is key. LinkedIn can help!

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LinkedIn Confidential ©2013 All Rights Reserved

In these slides…..

Learn how to make powerful connections on LinkedIn, leveraging your board’s network

Discover the advantages of using LinkedIn to recruit board members

Explore LinkedIn’s new program - LinkedIn Board Member Connect - and get all the details on how you can apply for a complimentary membership (a $1,000 annual value)

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Leverage Your Board’s Network

LinkedIn Confidential ©2013 All Rights Reserved

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LinkedIn Confidential ©2013 All Rights Reserved

Your board is the gateway to the people that will open doors

for your organization

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LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn makes it easy to work with your board to find the

right talent for your needs

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LinkedIn Confidential ©2013 All Rights Reserved

First, you need to make sure you are

connected to your board on LinkedIn

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LinkedIn Confidential ©2013 All Rights Reserved 9

Decide what you’re looking for

Search your network

Connect and build relationships

You need the right connections to: Attract future board

members Secure funding Connect with top-quality

professional volunteers

LinkedIn eliminates the “who do you know” game by enabling you to visualize your board’s network.

Next, search for the connections to support your mission, leveraging your board’s network

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A strategy consultant to help build your 3-year plan

A part-time accountant to maintain your books

A graphic designer to create a new logo

Decide what you’re looking for….

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Search your network, using Advanced Search….

Enter your target criteria in LinkedIn’s Advanced Search:

http://www.linkedin.com/search?trk=advsrch

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LinkedIn Confidential ©2013 All Rights Reserved

Look for 1st and 2nd degree connections– they are your strongest connections.

Connect and start the conversation….

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LinkedIn Confidential ©2013 All Rights Reserved

Discover the advantages of recruiting board members on LinkedIn

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“We need someone with a tech background”

“Who do you know with a software background that’s VP or above? Maybe from that big local IT consulting company?”(Repeat many times with all of your board members)

“Found a candidate! Let’s get to know her better.”

ScreeningWho do you knowgame

Governancecommittee

Recruiting board members normally looks like….

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“Hey Ed, I see you have a connection to that local IT consulting company – I think John Doe might be a great fit for the board. What do you think? Could you provide an introduction?”

Recruiting board members on LinkedIn can look like….

“We need someone with a tech background”

“John seems interested. Let’s get to know him better.”

ScreeningRequested TargetedIntroductions

Governancecommittee

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LinkedIn Confidential ©2013 All Rights Reserved

Join LinkedIn Board Member Connect

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LinkedIn Board Connect is a free service that helps you quickly identify connections to potential board members with the precise skills and background you’re looking for by leveraging the LinkedIn platform and a premium search tool called Talent Finder

LinkedIn Platform

Talent Finder

Board Connect+ =

What is LinkedIn Board Member Connect?

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LinkedIn Confidential ©2013 All Rights Reserved 18

• Once you know the profile of who you are looking for, LinkedIn Board Connect super-powers your search

• Search your board’s network using the same product that corporate recruiters use to hire top talent

• Board Connect allows you to narrow by seniority, company size, past employers, years of experience, Fortune 1000 firm, and more

LinkedIn Board Connect helps you identify high potential board candidates through enhanced search capabilities with free access to LinkedIn’s Talent Finder (a $1000 annual value)

Learn how to make the most of LinkedIn through exclusive webcasts

Get access to a powerfully connected nonprofit peer network with membership to the Board Connect group

Define who you are looking for

LinkedInBoardConnect

Request SpecificIntroductions

Screening

How can LinkedIn Board Member Connect help you?

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1. You, along with your board, define who you are looking for

2. Instead of spending time playing the “who do you know” game, search intelligently with premium search filters such as years of experience and job function

3. Identify a short list of candidates (review their profiles instantly)

4. Ask your board for specific introductions or send a direct inMail

5. Continue with the normal vetting and screening process

For more information on board recruiting or board roles and responsibilities visit: www.boardsource.org

Recruiting great board members on LinkedIn is easy

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Need Help?

If you’re not sure how to get started on your board recruitment strategy, our friends at BoardSource can help.

Get answers to these and many more questions: What are the basic responsibilities of nonprofit boards? What are the responsibilities of individual board members? How should a nonprofit board of directors be structured? What questions should we ask our potential board members? How can we promote diversity while avoiding tokenism? How do we keep board members informed?

And access valuable tools and resources that can help guide your recruitment strategy: Recruiting a Stronger Board The Board Building Cycle

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LinkedIn Confidential ©2013 All Rights Reserved

The connections you need to change the world are here.

Let us help you find them.

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LinkedIn Confidential ©2013 All Rights Reserved

Apply for an invitation to join LinkedIn Board Member Connect

at:

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http://nonprofits.linkedin.com

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LinkedIn Confidential ©2013 All Rights Reserved

Appendix: Making the Case to Join LinkedIn Board Member Connect

How to Share LinkedIn Board Connect with your Board

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LinkedIn Confidential ©2013 All Rights Reserved

Use the following slides to present LinkedIn Board Member Connect

at your next board meeting.

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We need connections to help us achieve our mission – and that starts by having board members like you join our cause.

Instead of asking around and spending so much time playing the “who do you know” game, we can search our networks intelligently with LinkedIn

When we are looking for a new board member, the recruiting committee can identify a short list of candidates on LinkedIn (and review their resumes instantly), then ask board members for specific introductions

LinkedIn can help us search faster but we still need to conduct our normal vetting process

How can LinkedIn help us recruit new board members?

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How does LinkedIn Board Member Connect work?

LinkedIn Board Connect allows us to quickly search the networks of all board members that are already using LinkedIn and are connected to the ED or recruiting committee chair.

The recruiting committee will use our LinkedIn network as-is – we don’t need to spend time setting up a new tool or system.

Keeping your LinkedIn network up-to-date is the most important factor in successful searches.

Once we identify a candidate, we’ll ask you for an introduction to the individual.

We will never cold call your connections!

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Identify high potential board candidates through enhanced search capabilities using LinkedIn’s Talent Finder (a $1000 annual value)

Learn how to make the most of LinkedIn through exclusive product tutorials

Get access to a powerfully connected nonprofit peer network with membership to the Board Connect group

What is included with LinkedIn Board Member Connect?

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In order to search your network, you must be registered with LinkedIn and you must be connected to the ED or recruiting committee chair or whomever is doing the searching.

The ED or recruiting committee chair will be able to see your connections through the search and then will ask you for specific introductions when appropriate.

You don’t need to add any additional features or register for anything new to participate.

We simply provide our EIN to LinkedIn and the individual in charge of recruiting will have the features activated on his/her own LinkedIn account.

What do you need to do?