LinkedIn for B2B Lead Generation and Personal Branding

www.digitalvidya.com© Digital Vidya

Social Media Workshop

How to use LinkedIn for Networking?

http://www.omlogic.com/




What’s in it for a Business?

Potential Vendors/Employee Evaluation Tool

Competitive Analysis Research Tool

Sales Pitch for Potential Customers

Engage and get relevant information

Direct Sales: Respond to appropriate service requests

Create Specialized Professional Groups

Generate Search Engine Traffic





What to do on LinkedIn?

Increase Visibility

Build Credibility

Create Engagement – Be Relevant





Increase Visibility





How many people have you met in the last one

year, Professionally?__________

To how many of them have you sent LinkedIn

request?_____________





The desire to “stay connected”

We meet people every day, Professionally!

Invite them to your LinkedIn Profile

Key





Access Existing NetworkAdd all existing contacts to your network

Existing Email Accounts (Minimal time, Great Results)

Suggestions & Recommendation from Linkedin

Classmates (Time Consuming but highly relevant)





Building Relationships





Be Relevant and Build Credibility





Professional "Headline"

“Your Personal Brand Statement” not “Your Title”





Complete Your Profile





Summary

Keep it your summary: Small, Concise, Easily readable





Give access to your articles





Share your interest





Link your blog





Declare Accomplishments

Announce your new website, blog posts, Deals, Customers or

products/services and drive readers





Get Recommendations

“Hit when it’s hot!”

Clients, Partners, Colleagues, Vendors, Friends and Associates.





Participate in Q&A

Identify relevant Domain as per your personal branding Statement.

Participate “ONLY” in those Questions.

Get as many “Best Answers” as possible.

Direct Sales: Loosely connect your answer with your service - Drive

highly relevant Visitors





LinkedIn Company Pages





Company Analytics





Enhancing Value





LinkedIn Ads





Case Study:





Background

Evalueserve participated as the KnowledgePartner in Global Economic Summit which washeld in Mumbai from Jan 20 – 22, 2010. For thesame, Evalueserve wrote a research paper onInvestment Opportunities within IndianInfrastructure – Roads, Ports & Telecom

Link :http://www.evalueserve.com/WhitePapersReports/tabid/176/Def

ault.aspx




http://www.evalueserve.com/WhitePapersReports/tabid/176/Default.aspx













Key Objectives

Feedback on the white paper so that the industry aspect could be included Limited PR which the internal marketing communications could provide: Wanted to increase it Generate more leads in terms of client engagements





How LinkedIn was Useful?

Have various relevant groups on Infrastructure which were helpful Global reach in terms of PR Various experts availability under one platform





Joined the relevant LinkedIn Infrastructure Groups. Examples: India

Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure

Financing, Project Finance

Posted this small brief about the paper on various groups discussion pages - Hi

All: Evalueserve was the knowledge partner of the Infrastructure session in the

recently concluded Global Economic Summit. The event was held in Mumbai

from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment

Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you

wish to read it, please feel free to visit our website www.evalueserve.com or

drop an email on [email protected]

What was done?





Lead Generated Through Social Media Partner, PROLUSION BV

Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.

Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis

Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service

Partnerships

Independent Consultant and ex EVP, Engineering of First Group America

Vice President, Asia at PEI Media

Independent Transport Planning & Management Consultant with over 20 years' management experience

Transportation Planner at Transystems Corp with over a decade experience

AVP, SKIL Group

Managing Director at VAMED Healthcare Co. Ltd

Managing Partner, Veda Asset Management

Director at INEX Infrastructure Exchange Ltd

Economist at Generalitat de Catalunya

Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited

Associate Vice President at Grant Thornton





Case:

Looking for a suggestion for Email

Marketing Product





15 Answers in 7 days





Direct Sales Opportunity





LinkedIn Exercise

Step 1: Update your Profile and Company Profile (if required)

Step 2: Ask 1 Question





Thank You!

Our upcoming Digital MarketingTrainings

Delhi Mumbai Bangalore

Social Media Marketing Jan 17-18 Feb 21-22

Social Media Marketing Course Dec 22 – Jan 30 (Instructor-led, Online Course)

Digital Marketing for Lead

Generation & Sales

Jan 24-25 Feb 14-15

/MyDigitalVidya /digitalvidya bit.ly/dv-grp

More details @ www.digitalvidya.com




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